...Marketing Sandra L. Calvert Summary Marketing and advertising support the U.S. economy by promoting the sale of goods and services to consumers, both adults and children. Sandra Calvert addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers. First, both the discretionary income of children and their power to influence parent purchases have increased over time. Second, as the enormous increase in the number of available television channels has led to smaller audiences for each channel, digital interactive technologies have simultaneously opened new routes to narrow cast to children, thereby creating a growing media space just for children and children’s products. Calvert explains that paid advertising to children primarily involves television spots that feature toys and food products, most of which are high in fat and sugar and low in nutritional value. Newer marketing approaches have led to online advertising and to so-called stealth marketing techniques, such as embedding products in the program content in films, online, and in video games. All these marketing strategies, says Calvert, make children younger than eight especially vulnerable because they lack the cognitive skills to understand the persuasive intent of television and online advertisements. The new stealth techniques can also undermine the consumer defenses even of older children...
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...TERMS Traditional Medicine- Systems of medicine developed before the era of modern medicine, based on cultural beliefs and ancestral practices. Modern Medicine-Medicine as practiced by holders of M.D (medical doctor).Other terms includes: allopathic medicine; western medicine; mainstream medicine; orthodox medicine; regular medicine and biomedicine. Acupuncture- a medical treatment from China that involves putting sharp thin needles into the body at very specific points. Naturopathy- a system of medical treatment that treats illness by natural methods such as exercising and controlling the food you eat. Reflexology- a form of alternative medicine in which the soles of the feet are massaged. Complementary or Alternative Medicine (CAM) -any range of medical therapies that fall beyond the scope of conventional medicine but may be used alongside it in the treatment of disease. Reiki- a Japanese healing technique based on the principle that the therapist can channel energy into the patient by means of touch to activate the natural healing process. Integrative medicine-relationship-based care that combines mainstream and complementary therapies to promote health for the whole person in the context of his or her family and community (The American Academy of Pediatrics, 2008). RESEARCH QUESTIONS 1. What are the motivational factors responsible for the use of Traditional Medicine in the district...
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...HIPAA and Social Media Lolita Stanton January 27, 2013 National Louis University HCL 430 Social media has taking the world by storm. Face book, My Space, Twitter, and many more are connecting people of the world to one another. In the article “Social Media and HIPAA Compliance”, the author takes a look at the rules that govern HIPAA and social media. HIPAA is an abbreviation for the Health Insurance Portability and Accountability Act. HIPAA was signed into law by President Bill Clinton. HIPAA is a federal law that contains strong rules that regulate the use of disclosure of (PHI) Protected Health Information. PHI is considered to be any information that contains health status, provisions of health care or payment for health care that can be linked to an individual. If a person feels like their rights have been violated, they can file a complaint with the Department of Health and Human Services or the office for civil rights. If a health care provider is found guilty of a HIPAA violation, the person will pay a monetary penalty. This articles main focus was to show how social media can play a positive roll if used correctly by healthcare providers and patients. Many Bariatric patients have found comfort in the social media sites. Some institutions use social media to form forums to help patients. Social media sites can be used for support groups. It is always helpful when you can find someone...
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...References Note to Students: Reference List entries are listed alphabetically by the author’s last name. If there is no author name, alphabetize by the sponsoring organization, and if there is no sponsoring organization, use the title. Also note that hanging indentations are used. The first line is flush left, and the second and ensuing lines are indented ½”. (See the arrow pointing to the hanging indent below.) Finally, notice that only the first letter of the first word of the article title is capitalized; the rest of the article title is capitalized as a regular sentence would be. Article titles are not placed in quotation marks. If there is a colon in the title, the first letter of the first word after the colon is capitalized, as are proper nouns. Journal titles are capitalized as usual by the first letter of each main word. Hanging Indent Hanging Indent Anderson, R. J., Amarasingham, R., & Pickens, S. S. (2007, July). The quest for quality: Perspectives from the safety net. Frontiers of Health Services Management, 23(4), 15–28. doi:10.1108/03090560710821161 This source comes from a journal article published online. Because URLs change often, the 6th Edition of APA calls for a Digital Object Identifier (DOI) number, when available. Many, but not all, publishers will provide the DOI number on the first page of the article. If a DOI number is not available, the URL of the journal home page is required. Crago, M. (2002, September). Meeting patient expectations...
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...Christopher Epps Professor Mauldin Bio-politics, Medicine, and Bodies January 26 2013 Bio-politics, Bio-citizenship, Bio-citizenship: A Big Mixture As a society, we throw around the word “Politics” freely and often. Its a polarizing concept and evokes both excitement and disdain in American citizens. However, to many the idea of politics seems very abstract. Sure, there are visible institutions of government and tangible evidence of certain political machines at work. But people struggle with seeing deeper into how government affects not only their day to day lives, but their very bodies. I'm talking about the intersection of private science and government-”bio politics”. To engage in a such discussion of Bio-politics and how political power is exerted over life, one needs a firm knowledge of medicalization. In a broad sense, medicalization is simply the expansion of medicine in our society. However, the term is interpreted differently depending on who you ask. Sociologist Peter Conrad describes medicalization as a “process by which medical problems become more defined and treated as medical problems, usually in terms of illness and disorders.” He sees the power in language and how the ever expanding categories that come from medicalization are actually a form of social control. Disability activist Irving Zola validates this idea but adds that “everyday life has come under Medical dominion, influence, and supervision.” Having been stricken by polio, Zola spoke from a...
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...Communication Paper HCS/490 - HEALTH CARE CONSUMER - TRENDS AND MARKETING University of Phoenix 6/2/2014 Eboni Green Communication modality utilized in health care enhances the communication between patients, extended family members, immediate family and the primary medical provider of the patient. The one specific mode of communication that is utilized by consumers and health care provider’s main source of communication would be electronic medical records. The electronic medical records are very beneficial to the patient and his or her primary medical provider. The electronic medical records could also enhance communication skills between the patient and the physician. The electronic medical records took the place of paper records; also electronic medical records could protect the patient privacy concerning their medical history or current health evaluation. The electronic record will also prevent invasion of a patient privacy concerning their medical history, also the electronic medical history will prevent legal action for the primary medical provider. The electronic medical records will benefit the patient in several ways such as the improvement of a patient medical care...
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...16 they conducted a questionnaire. They found that younger adolescents and males where more likely to view smoking in image based stereotypes; While older adolescents and females where more likely to see them in emotional stereotypes. Well finding correlations in both for an increased susceptibility to smoking the image based stereotypes where stronger. But both groups where seeing smoking as an accepted norm either to look cool or sexy, or as a relaxer when stressed or depressed. Interesting to note was that susceptible non-smokers and young adolescence where more likely to report greater time spent watching films. They concluded with that although adolescent group differences are important to appraisals of smokers in film, image stereotypes were found to be associated with smoking susceptibility. Adolescent perceptions of smoking imagery in film McCool, J. P., Cameron, L. D., & Petrie, K. J. (2001). Adolescent perceptions of smoking imagery in film. Social Science and Medicine, 52(10), 1577-1587. doi:10.1016/S0277-9536(00)00270-7 This studies aims where under pinned by several question related to how the young make sense of smoking imagery, how their perceptions are shaped by the context of the...
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...Health ...................... 1 Consumer Health To See Positive Growth in Medium Term .................................................... 1 Key Trends and Developments .................................................................................................... 2 Generics Gains More Attention ................................................................................................. 2 Manufacturers Invest in New Product Formats ......................................................................... 3 Manufacturers’ Promotional Campaigns Strengthen Their Foothold ........................................ 4 New Product Variants Cater To Faster-paced Lifestyles .......................................................... 5 Social Media Nurtures Better Manufacturer/consumer Relationships ....................................... 6 Market Indicators .......................................................................................................................... 7 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 Table 10 Consumer Expenditure on Health Goods and Medical Services 20072012...
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...Vol.3 Issue 1, January-March 2010 ISSN 0974-2441 Nutraceuticals: new era of medicine and health Manisha Pandey *, Rohit K Verma, Shubhini A Saraf Department of Pharmaceutics, Babu Banarasi Das National Institute of Technology and Management, Lucknow, Uttar Pradesh – 227105, India. Address for correspondence: Manisha Pandey, Department of Pharmaceutics, Babu Banarasi Das National Institute of Technology and Management, Lucknow, Uttar Pradesh – 227105, India. E-mail: manisha_2929@yahoo.co.in The concept of nutraceutical was stared from the survey in U.K., Germany and France which concluded that diet is rated more highly by consumers than exercise or hereditary factors for achieving good health. Nutraceutical is a term coined to describe substances which are not traditionally recognized nutrients but which have positive physiological effects on the human body. They do not easily fall into the legal category of food and drug and often inhabit a grey area between the two. Risk of toxicity or adverse effect of drugs led us to consider safer nutraceutical and functional food based approaches for the health management. This resulted in a world wide nutraceutical revolution. The nutraceutical revolution will lead us into a new era of medicine and health, in which the food industry will become a researchoriented one similar to the pharmaceutical industry. Keywords: Nutraceuticals, Medicine, Functional foods. INTRODUCTION The quality of life in terms of income, spending ...
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...EMRS in Ambulance Outline I. Introduction: EMRs for Ambulances/Paramedics – The term EMR is an electronic medical record system used to replace paper medical records with an online record which tracks a patient’s hospital history and medical care. A. Benefits: To incorporate the use of EMRs in ambulances would help not only the improvement of the clinical standards in health, but also the ability to manage key performance indicators, and health research. 1. This program is designed to improve such tasks as training for paramedics, review clinical standards, conduct pre-hospital research, audit dispatch priority codes, and design services for the future. 2. Health services will always adapt to meet growing population needs. The EMR will significantly improve the delivery and quality of patient care as well as streamline clinical workflow, therefore is in the best interest to adopt this program. II. Demand Analysis: The expected demand is substantial because of the extent of the geographic service area covered, the huge number of ambulances where EMR’s will be installed in the geographic service area, the real and urgent need the product will address. A. The geographic service area which will benefit from EMR would be the entire United States considering that ambulance service is made available to patients by all hospitals all over the country and by Emergency medical teams in every city. B. The total number of ambulances all over the country...
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... Global generics Chemistry in a nutshell 4………………………………………………Conclusion End of academic essay In Medicinal chemistry , the chemist attempts to design and synthesize medicine or a pharmaceutical agent which will benefit humanity .Additionally Oxford define medicinal chemistry as the application of chemical research techniques to the synthesis of Pharmaceutical agent. Question here is how is medicinal chemistry applied in thee most advanced centaury off technology, widgets and gadgets? This text is aimed to clarify just that. A pharmaceutical supplement is a compound also commonly called a `drug` but according to Goeltze(2000) who is a chemist at the University of Ukraine gave a general opinion in an interview, stating that many scientist dislike the term `drug` since society views the word with suspicion. With media headlines such as “drug trafficking In Namibia” or “Drug Addiction sweeps city streets”, this is hardly surprising .However, Medicinal Chemistry suggests that a distinction can be made between drugs which are used in medicine and drugs which are abused. Is this really true? Can we really draw a neat line between `good drugs ` like penicillin and `bad drugs` like n [heroin? Many pharmacologically active substances exert their maximum effect on physiological function when they are present at their site of action in the body in...
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...Professional Development of Nursing Professional: The Future of Nursing Grand Canyon University: NRS-430V August 18, 2013 Introduction In 2010, the United States (US) lawmakers approved the Patient Protection and Affordable Care Act (PPACA) attempting to improve the United States health care system by focusing it’s emphasis on cost maintenance, access, and quality of care (Poghosyan, Lucero, Rauch, Berkowitz, 2010). This transformation will now necessitate a restructure of the many roles within the health care professionals, including registered nurses (RNs). In 2008, the Robert Wood Johnson Foundation (RWJF), and the institute of Medicine (IOM) launched a two-year planned response to the critical need to assess and transform the nursing profession (Institute of Medicine, 2010). According to the Institute of Medicine (IOM) report, The Future of Nursing: Leading Changes, Advancing Health, suggest that the future of nursing is advancing with the opportunities that will transform the healthcare system by using knowledge and skills of nursing. The purpose of this discussion focuses on the impacts of the health care reform in nurses’ practice, education, and leadership. The implications on Nursing Education In the US, the health care system is changing dramatically. As the baby boomer population is aging, there has also been a surge of obesity triggering the complexity of chronic illness, such as diabetes, hypertension, and cardiovascular disease. These factors demand...
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...The role of non-evidence based beliefs on anti-vaccination-Literature Review Student Name: Institution: Introduction Anti-vaccination proponents have largely embedded their energies in promoting doubt in parents, instructing forms of biomedical fear while capitalizing on their spiritual and paranormal belief naivety to enforce the same. These approaches are ensured to make it possible that even with any increase in people’s knowledge and evidence, their rational strength over anti-vaccine movements become a myriad.[Lewandowsky et al. 2013] Decision making becomes a weak thing to do because by looking at both ends, things seem to parallel each other. There those who believe in an unquestionable trust in political figures, doctors and other medical professionals. Other parents seem to look at homeopathy, nature and metaphysical tendencies to resolve their medical dilemma as regards to the vaccine.[Huntley and Peeters, 2010; Battles, 2008]. It is at this point that Lewandowski et al. [2013] and his believed that with an increase in knowledge the worldview polarization of science also doubled. Apparently, these issues are evident to point out to the fact that anti-vaccine attitudes are predicted by them. But there is very limited research in place, to depict the underlying factor beneath these forms of psychosocial behaviors against vaccines. The notion of worldview approach to anti-vaccine over vaccines is a current one and stems from paranormal, spiritual, and conspiracy beliefs...
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...Health Promotion in Helsinki 2013). Health care is evolving rapidly with education and technology to prevent diseases and promote health of public not only in specific group or to special behavior but also spread to wards national wide and reduce cultural disparities (Institute of medicine of the national academies - Roundtable on the Promotion of Health Equity and the Elimination of Health Disparities) Promotion of Health in Nursing Nursing is the major part of evolving health care system and health promotion is a most important aspect of nursing. Contemporary nursing not focus on single illness or specific group but nursing centered on education of public to improve and promote healthy living. Public health nursing established as a special nursing at this time to providing scientific knowledge to public in preventive health care (ANA evolving public health nursing focus on health promotion). Public health nurses have an inevitable role to achieve improvements in the health and social conditions especially with vulnerable populations in rural communities. Primary, secondary and tertiary heath prevention in community is mainly accomplished by public health nurses. According to institute of Medicine (IOM) want to encourage more advanced practice...
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...levels and while public corporate organizations are mainly blamed for extreme misconduct, whistleblowers can report the delinquency of private, nonprofit, and even government divisions. The misconduct of an organization or individuals inside the organization can be reported internally to supervisors or to ethics hotlines that are usually provided to employees at hire. More popular though are those who choose to expose major errors publicly, exposing information in detail to the media or industry regulators. Research by Archambeault and Webber (2015) supports the statistic that 40% of all occupational fraud cases examined in a 2014 fraud study were detected by the tip of the company’s own employee (p. 65). This factor is relevant to both internal whistleblowers and external whistleblowers. This was the notion of Dr. Alon J. Vainer and nurse Daniel D. Barbir, employees of DaVita, the one of the nation's most innovative healthcare communities. While working for the company, Vainer and Barbir took note that the company was billing Medicare and Medicaid for useable medications that they threw away after partially using them (Denver Post, 2015). If proven, this would be the exposure of how the company essentially defrauded the government’s program. Filed under the False...
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