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Media British Institutions

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Submitted By katherineesther
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“Media production is dominated by global institutions, which sell their services and production, to national audiences.” To what extent do you agree?
The media industry has an unpenetratable monopoly- it is owned and controlled by 6 big owners. These companies are in charge of hundreds of different businesses involved in all aspects of media, such as television, radio and film. The big 6 have international dominance and earn billion dollar revenues; this is because they have many advertising opportunities to sell their products and services. With all of their different branches into different media based companies, they have lots of platforms to advertise to their consumers.
An example of one of the 6 dominant owners is Vivendi, a French company. The company is mainly focused on digital entertainment and telecommunications. It owns French TV channel and movie producer Canal+, as well as music world leader Universal Music. It also owns mobile companies SFR (France) and GVT (Brazil) and controlling Maroc Telecom (Morocco). In 2012, Vivendi earned revenue of €28.994 billion. Working Title Films is a British film production company, based in London owned by Universal Studios. It produces popular feature films such as Love Actually and Bridget Jones, and several television productions. Working Title can produce any film with a budget of up to £35 million. However they them have to consult with executives at their parent company Universal before producing any film, so they could also fund more money(they have plenty billions spare). Universal don’t have a lot of input in the films, although like to take a lot of credit. Being owned a by such a massive company means a lot more recognition for Working Title, however backs up the statement that the industry is dominated by large companies. So if you aren’t involved in one then you can’t be successful- if it wasn’t for Universal, Working Title wouldn’t be as successful. In disagreement to the statement, there are examples of smaller British companies that produce successful films without the help of any bigger owners. Firstly, Warp Films work with British directors such as Shane Meadows to produce films such as Dead Man’s Shoes and This Is England. They work with small budgets, often set in simple but gritty places in Britain. Film 4 productions are a similar example, as they create similar genre realism films, with low budgets. However the little money both of these companies have is spent entirely on the creating and producing of their films. They don’t advertise anywhere near, if any, as much as the big American owners. This means therefore that profit isn’t priority-awards are. These smaller companies’ films are judged differently. Their success isn’t based on large-profit box-office hits, but prestigious awards to proudly put in their cabinets. And this is what they do best. Both Warp and Film 4 have been nominated for numerous awards at the BAFTA’S, BIFA’S and many more. In conclusion, I agree with the statement to an extent. I believe the media industry is yes dominated by large companies; however they do not stop the success of smaller ones. A lot of big box office successes would not have been possible without the funding of large owners such as Universal and Vivendi. Never the less, smaller companies such as Warp and Film 4 have created a range of brilliant films all on their own.

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