The film that I have been analysing is ‘Friends with Benefits’.
Will Gluck directed the film and the producers were Martin Shafer, Liz Glotzer, Janet Zucker and Will Gluck. The impact of the director of this film is a good one because he has directed many rom coms such as ‘Easy A’, this could attract the target demographic because the film was very successful which means that they would want to watch films by the director. The total budget of the film was around $67,000,000, the opening weekend was $18,622,150, the total domestic gross was $55,802,754 and the worldwide gross was $150,421,779. This shows that the film did very good at the book office.

Poster
The advertisement would have been seen on billboards, bus stops, on the buses, train stations, cinema. The impact on the target demographic could be that they want to see the film because it is interesting and also you can put the poster anywhere so they don’t have to go and search for it themselves. On the poster there was a release date to inform when they can go see the film. I think that the mis-en –scene was very modern and simple for example the background colour is mainly white which connotes peace and modern and the target audience is modern, this is good because it would not be difficult to understand it. It also uses things that the target demographic can understand and relate with e.g. the masthead is white and blue which connotes fresh and modern also FWB is highlighted in blue which might be linked to the target demographic because it is text language which the target demographic will be familiar with it. Also the audience are familiar with some on the connotes of the mis-en –scene such as The guys tie is loose which shows that he is casual and a playful kind of guy but it could also connote a ‘player’ which the target demographic are familiar with because it usually happens in rom coms. This shows that the mis-en –scene is good because the target demographic can understand it therefore making them go watch the film. The people starring in this film are Justin Timberlake and Mila Kunis the names of these stars are on top of the poster this is to show that they are important and to attract the target demographic because they are big stars’ in the movie industry. This is also a typical film poster convention. Also Justin Timberlake and Mila kunis are good looking people which might tempt the T.D to watch the film. The film poster has detailed who has directed and produces the film which can attract the T.D because maybe they have seen and liked a film that was made by them before. This would all help sell the film because in many ways it would attract the Target demographic

Film trailer
The trailer would be seen at the cinema, TV or a YouTube advert. It could be shown when they know when most people are watch TV or on the laptop. This can impact the T.D because we consume about 10h45m of media a day; I know this because of a documentary ‘Miss representation’ this means we would see the trailer at least once which might make them watch the film because everyone would be seeing it and might talk about it and find the trailer interesting . The main effect the trailer has on the T.D is that it tempts the audience into watching the film because of how modern and relatable it is e.g. In shot two: At the back of the girl you can see very big buildings with lots of lights which shows that she is in the city, it means that the movie is going to be a very modern and fast moving. One thing the trailer has that the poster doesn’t is that you can get more understanding of the narrative and maybe make it more tempting to see more since you see only small glimpse’s of the film so it makes the T.D more curious about what will happen to the character and what will happen next. The characters are being represented as being very modern this is done by the actors wearing modern clothes this might be something maybe that T.D are like which will appeal to the T.D. The film has detailed who has directed and produces the film which can attract the T.D because maybe they have seen and liked a film that was made by the director who had direction this film. This would all help sell the film because in many ways it would attract the T.D.

Both the film trailer and poster are effective but I think that the trailer is better because you can get much more about the narrative of the film and it would make the person more hocked on to it and the friends with benefits trailer defiantly does make the T.D watch the film, maybe more than the poster because it hardly gives any info on the movie, However it does stick to the conventions of a rom/com for example by having a white background because rom/coms are usually light colours.

Synergy is a theory that using a range of media platforms has a cumulative effect for example, if it had only used a poster it would get 10,000 viewers, if you had just a trailer you would have 10,000 viewers but if you have both you would get 30,000, so it is better to have a range of media platform. Which the Friends with Benefits film did so it would attract and appeal to more people and sell the film.

So overall, although the trailer gave more detail about the narrative, the poster suggested genre and advertises the popular celebrity cast, using both media platforms was thus effective as a whole campaign.