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Media Influence on Women

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How do women’s clothing advertisements influence society? Victoria’s Secret is a female clothing store; that distributes products such as under garments, lingerie, perfume, makeup and sweat shirts. This story is very popular to all types of women in the United States. They hold an important position in the fashion industry, hence the annual Vitoria’s Secret Fashion show. The women who model in these shows are viewed as the most beautiful angelic women in America, which is why they actually wear a set of angel wings as they walk down the runway. Any woman in her right mind would want to be viewed as special just like the Victoria’s Secret Models are. In most advertisements models are picked specifically for the product that is being sold, whether it is because they are the right size or their hair is the perfect length. While these advertisements are being viewed by society, people are being influenced by whatever it is that they are observing. Victoria’s Secret’s lingerie advertisements are meant to be sexy and appealing to both men and women. Men are attracted to these ad’s, so they buy the products for their wives, and women are attracted to the ad’s and buy the product just so they could impress their husband; other’s may view the ad and think that women are being exploited. Whether it is positive or negative, each advertisement will influence the reader in some way. An advertisement that exhibit’s several women with a set of lingerie that reads “a body for every body,” is a great example as of how the media influence today’s society. In this ad there are women who are beautiful, they are fit, have pretty hair, and they show signs of sex appeal; which are all aspects that allow the viewers to be drawn in. When women see things like this they imagine themselves in the set of lingerie and they begin to believe that they are supposed to look like the model.

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