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Media Killed the Radio Star

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Submitted By JPicone
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Media Killed The Radio Star By Jacqui Picone

Marketing will be the end of rock and roll. It takes genuine talent and turns it into a messy, cheesy ball of annoyance that no one wants to hear. One Direction have exhibited this to a T. Marketing is why they are five very talented boys who; whilst it is undeniable they are the most popular band in the world right now; have a large base of what more dedicated fans refer to as Directionaters. Marketing has cut, polished and zip locked them into a bag of kiddy pop tunes that alienate a potential male fan base as well as any older listeners. I know that many (myself included) very quickly filed them away under a shame playlist, commonly graced with the likes of Carly Rae Jepsen and Wham! It’s only now I’ve begun to realise I was missing out on some proper raw talent.

Since when has music been defined by the clothes the band wears and the brands they endorse? Why is it that a shirtless Adam Levine with a mediocre voice is selling more albums then The Black Keys? Marketing takes all that is good and pure about music and twists it into something plastic and fake. Musicians used to sell their souls to crossroad demons just to play the blues, now musicians sell their souls for a six-pack. Amps and stage dives have been replaced by awful dance routines and Pepsi commercials.

Do not mistake this for nostalgia, I have no time for it and do not mistake this for music snobbery. There are still people like Dave Grohl and Mark Hoppus who make music because it’s in their fucking heart and soul and all they know is kick drums and guitar licks; but they are a dying breed of musician. The kind of people who keep making odes to lost loves and anthems for the people who feel hopeless. The kind of people who don’t play for the fame or the money. The kind of people who create music because it’s who they are in their DNA. This is not a success bashing exercise either, success is not something to be feared or resented, but it should be a mere by - product of the music. You should not make music to be successful; you should be successful because you make music.

Maybe I’m jaded, maybe I’m a side - effect of the disaffected auto tuned noughties and maybe I’m naive when it comes to the music industry; but all I want is music that makes my heart beat and we’re fast running out of it.

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