...generations. Due to these technological advancements being ever-present in our lives one may assume differences exist between those whom have grown up immersed in the technologies and those whom have not been born into this technological immersion. Today’s average college graduates have spent less than 5,000 hours of their lives reading, over 10,000 hours playing video games, and an incredible 20,000 hours viewing television within the first 20 years of their lives. These readily available technological advancements from a young age create different experiences, which lead to different brain structures than previous generations that did not have these technological advancements. Different groups of consumers have various television commercial media viewing and use habits. . The Youth have logged an incredible 20,000 hours of watching television within the first 20 years of their lives. How they are viewing television as well as their viewing habits may be different then the other consumer groups. Advertisers producing commercials may find it advisable to address these groups and their...
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...Name: Nicholas L Bomber Date: 11/10/14 IRN# 9008827577 Approved Essay Title: History of American Television or Motion Picture Subtopic 1): historical development of the medium Description of the concrete Experience: I have lived with the television and watched it since I was very young. I can attest to the fact that it is has been the greatest and most influential invention of the 20th century with the exception of the internet. My parents have been changing the television sets since they bought the first one in the 1970’s. Its development has really played a great role in most people lives. The quality of what is being aired on the television has really developed since the medium was introduced in the society. I always see the television as a good source of the most broadly-shared images and messages of the history. Advancement in technology has really transformed the ways of communication. Last month I asked my grandmother what it was like growing up without the television. She told me how they used to tell each other stories since it was the only way of keeping them busy on their free time. She also told me that they had messengers who used to deliver messages to the different communities. Introduction of the television has really changed this for the better. Viewing time and saturation has increased over the years. The television mass rituals have also become very strong and show no signs of weakening its hold. There have been introduction of new types of delivery...
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...13th out of 28 leading electronics makers. Recent achievements 6. Samsung Electronics’ brand value has steadily increased and in 2011 was ranked 17th, according to Interbrand which annually ranks the Top 100 Brands in the world. In 2012, the brand value was worth USD 23.43 billion, which was a 20% increase from the previous year 7. Visual Display Business a. Top Global Flat Panel TV Marketshare in 2012, capturing 30.56%. b. Top Global Smart TV Marketshare in 2012, capturing 37.22%. c. Amazing feat as they have earned no.1 global market share across all TV categories every year from 2006 through 2012. 8. Printers d. 2nd in Global A4 Laser Printer Market share in 2012 with 16%. 9. Mobile phone e. Top Global Smartphone sales and marketshare in 2012 with 213 million units sold. Market share of 30.4% i. Apple capturing 26% of the market share. f. 16% growth in mobile pc sale revenue, garnering the best industry growth rate in...
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...Task 2 A. Simulation Analysis A1. Brand Design Decisions TMC brand shows a very satisfactory rating from the customers above the competitors. They felt that the company brand quality, credibility and superiority were above others. In the world market TMC fell in the top percentile for a satisfactory rating. TMC used an independent, international, product-rating service that performs objective evaluations of new products across a host of businesses and consumer industries. In quarter one The Office computer was design with the base components as well as office software and spreadsheets built in. Multimedia accessories were added; a standard keyboard was added, with a 17’ monitor, this computer also came with a standard network connection, with high performance. The customers wanted an easy to use PC for office workers, as well as a moderate price. The Travelers Zone which was also design in quarter one for people on the road came with the base components, which includes word and a spreadsheet program, multimedia accessory for travelers, internet connections, keyboard with hot keys, and had a slim, rugged, portable design. In quarter two TMC created brands for Traveler and Workhorse because we felt that concentrating on two areas would be the right thing to do. By focusing our attention on Travelers and Workhorse needs in a computer would give us an edge over our competitors. New York and Paris were selected because of their market sizes. In quarter...
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...owns that is in the mind of the motorcycle consumer? In my view, the word that Honda owns is quality, Hero owns is mileage and the one word Bajaj owns is power, thanks to the Pulsar. If it's Yamaha, that word is style. The one word that TVS owns is cheap (not in a bad sense) but as in the least expensive. If this is true, then it points to a very high state of evolution in the market place where consumers are able to clearly associate brands with positions. Each of the above-mentioned brands has a clear position. This has its pros and cons. The pro is that, for instance, if a consumer wants power, other things being equal, he will come to you. So, the brand becomes safer in that sense. It is relatively insulated. The con of that is people who don't seek power won't be really too interested in you-but I think the advantage is greater than the disadvantage. On Bajaj's position: We got back into the game with the Pulsar. People buy the Discover because it reminds them of the Pulsar. It's like a younger brother of the Pulsar; or a 'domesticated' Pulsar. There is this clear divide in this market place. Hero has a 71% share in the 100cc segment; I find that, after having a satisfying experience with Hero, consumers move up and they come to us. So, people who want bigger and stronger bikes come to us, but they will not buy a 100cc from us. | | | On whether Hero MotoCorp will continue to be number one because most consumers want fuel efficiency: Yes, it will...
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...8098663752 1 Market Share Analysis Quarter 1988 1st 2nd 3rd 4th 1989 1st 2nd 3rd 4th 1990 1st 2nd 3rd 4th Price 3 3 3 3 3 3 3 3 4 4 4 4 B Volume Price 124870 126016 125426 198863 575175 127201 125277 126124 125302 503904 74860 77216 75000 3 3 3 4 3 3 3 3 3 3 3 C&P Volume Total Vol 100000 224870 100000 226016 100000 225426 25000 223863 325000 900175 100000 227201 100000 225277 100000 226124 100000 225302 400000 903904 150000 224860 150000 227216 150000 225000 M/share B C&P 55.5% 44.5% 55.8% 44.2% 55.6% 44.4% 88.8% 11.2% 63.9% 36.1% 56.0% 44.0% 55.6% 44.4% 55.8% 44.2% 55.6% 44.4% 55.7% 44.3% 33.3% 66.7% 34.0% 66.0% 33.3% 66.7% market shrinkage 180000 100107 79893 2 Profit Analysis if B alone increase the price Quarter 1988 1st 2nd 3rd 4th 1989 1st 2nd 3rd 4th 1990 1st 2nd 3rd 4th Price 3 3 3 3 3 3 3 3 4 4 4 4 Beauregard Volume cost profit Price 124870 3.31 -38709.7 126016 3.31 -39065 125426 3.31 -38882.1 198863 3.102 -20284 -136941 127201 3.31 -39432.3 125277 3.31 -38835.9 126124 3.31 -39098.4 125302 3.31 -38843.6 -156210 74860 3.96 2994.4 77216 3.96 3088.64 75000 3.96 3000 75000 3.96 3000 12083.04 3 3 3 4 3 3 3 3 3 3 3 3 0 C&P Volume cost 100000 100000 100000 25000 100000 100000 100000 100000 150000 150000 150000 150000 0 0 Profit -57400 -57400 -57400 -71525 -243725 -57400 -57400 -57400 -57400 -229600 -20400 -20400 -20400 -20400 -81600 3.574 3.574 3.574 6.861 3.574 3.574 3.574 3.574 3.136 3.136 3.136 3.136 -14125 3 Profit analysis if Both increased...
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...AIRBUS CASE ANALYSIS The possibility of an investor surviving a competition depends on the ability to overcome internal and external threats, while at the same time developing a strategy that creates aspects of differentiation, driven by economic logic. The airline industry has been a competitive industry, especially over the last half century. The two main competitors: - the Airbus and Boeing have exhibited a long-term rivalry for the market share. While the two have had a different staging of their businesses, the businesses have faced great challenges, both from within and external threats. Boeing had been the market leader until the later years of the century, when airbus, driven by the zeal and zest of becoming the market leader, experienced an accelerated growth and expansion to dominate the industry. Airbus manufacturing was a response to the increasing U.S dominance in the aircraft production industry. The initiative was launched in 1960s by three European nations, mainly Britain, France and West Germany in order to counter the increasing influence of the United States manufactures in the air transport industry. The investment was a joint product of the three nations in terms of financial input and human resources. Soon after the launch, British pulled off due to self-interests, but joined later by injecting a 20% stake in the manufacturing process. The plant was first based in Paris, France and governed under French law, which did not allow making public the financial...
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...1 THE DONALD MCGANNON COMMUNICATION RESEARCH CENTER WORKING PAPER MEDIA ECONOMICS AND THE BAD & MEDIA POLICY: THE GOOD Philip M. Napoli Director Donald McGannon Communication Research Center Associate Professor, Schools of Business Fordham University Donald McGannon Communication Research Center Faculty Memorial Hall, 4th fl. Bronx, NY 10458 718.817.4195 www.fordham.edu/mcgannon mcgctr@fordham.edu Presented at the Latin American Meeting of the Econometric Society, Santiago, Chile, July, 2004 2 Media Economics and Media Policy: The Good and the Bad Abstract This paper explores the role and function of economics in media policymaking and policy analysis. This paper begins with an overview of the distinctive economics of media industries in an effort to demonstrate the importance of focused and specialized economic analysis of these industries. The paper then chronicles the growing role of economics in U.S. media policymaking and examines both the positive and the negative implications of this transition for media policy. 3 Media Economics and Media Policy: The Good and the Bad Economists traditionally have devoted relatively little attention to media industries, though the level of attention has increased in recent years. This increase in attention is likely due in large part to the wide range of economic questions raised by both the changing media technology environment (see Mitra, 2000/2001), the adoption of new regulatory philosophies in many...
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...Running Head: BUSINESS MANAGEMENT Business Management PESTEL Analysis PESTEL analysis evaluates the political, economical, social, technological, environmental and legal factors impacts on the consumer buying behavior and their impacts on YouTube business or performance. Political * 1. Political instability in many countries * 2. Changes in current legislation 3. Policies for foreign investors4. Proper security of local and foreign firms5. Relationship between nations6. Wars and conflicts | Economical1. Home economy 2. Economy trends in overseas economies3.GDP and purchasing power of customers4. Interest/ exchange and inflation rates5. International trade and monetary issues6. Investment opportunities and trade balance | * Social1. Demographic changes including sex ratio, population density, and majority people age, etc.2. Cultural and traditional changes3. Educational and language differences4. Social safety and benefits5. Consumer attitudes and opinions on online sites6. Ethnic/religious factors | Technological1. Technological development and innovation growth2. Skilled resources3. Licensing, patentsintellectual property issues4. Adaptation of new technology5.Research & Development | Environmental1. Environmental industrial growth2. Consumer attitudes, opinions and support3. Climate and natural support 4. Business environment and media support | * Legal * 1. Improper law and legal framework related online sites. * 2. Customer protection...
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...home purchasing and refinancing with the intention of expanding future operation into Wyoming, Montana, North Dakota, and South Dakota(University of Phoenix, 2004). Marketing Research and Plan Today’s market makes it difficult for small business owners to attract customers and maintain customers’ loyalty because of the continuous growing and changing market. McBride Financial Services must create a marketing plan that can increase their potential for success. However, in order to achieve this McBride Financial Services will need to perform research to determine the forces related to the market and forces related to the environment with this information the company will be prepared for whatever may come his or her way. The first step in McBride Financial Services marketing research would be to analysis the market. With this analysis, there are a number of statistics and issues that the planner can use determine to growth, revenue, and risk. An analysis of the market size and potential of market growth will provide a better understanding of what products to market and how to market the products. Next step in McBride Financial Services marketing research would be to analyze the target market. The information acquired from this analysis would assist in determining what kind of customer would...
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...QANTAS AIRWAYS MEDIA STRATEGY ANALYSIS WITH EMPHASIS ON 1ST CLASS TARGET MARKET USING TELEVISION AS A MEDIA CHANNEL ABSTRACT This paper explores the current media advertising strategy of Qantas Airways in the recent past. The research seeks to evaluate these strategies against those used by its main competitors with a view to recommending the most suitable media campaign strategies that can be employed to maintain Qantas Airways dominance in market share in the domestic home market and increase its standing as regards the international flights market. The analysis will take into consideration certain aspects such as the main media objectives, the strategy rationale; the media class selection rationale/evaluation, budget approach, and estimated performance results with regard to the reach anticipated in the television segment. The main target of any media campaign has been identified as the first class sector and so the bulk of the concentration of this analysis is geared towards that end. Keywords: Qantas Airways, media, advertising, television QANTAS AIRWAYS MEDIA STRATEGY ANALYSIS WITH EMPHASIS ON 1ST CLASS TARGET MARKET USING TELEVISION AS A MEDIA CHANNEL Queensland and Northern Territory Aerial Services (QANTAS) Airways according the online encyclopedia, Wikipedia, dominates the Australian domestic market with a market share of 65%. This figure is corroborated by the latest January 2012 Qantas report on independent airline review website...
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...paper describes the current position of Seven West Media for the past three years and also shows the forecast of the company for financial year 2012. This would help investors and researchers to decide on investing to SWM or not. SWM has been analyzed step by step in order to find out its true value in the industry. The analysts have first looked into SWM business and strategy where it has been noted that SWM was a result of merger of seven group holdings and Australian West Newspaper in order to expand and use their resources efficiently. Secondly, SWM accounting policies and procedures have been analyzed where they showed that the company is following the accounting standards and using their flexibility that was given by the standard in order to measure some accounts in the financial statement. This flexibility was compared to the industry where it has noted that the company is valuing these accounts in a proper way. Thirdly, a financial analysis was also undertaken. It has been understood that the company, though there was a merger, is managing their resources well that resulted to positive book and cash returns. Lastly, the forecasts of the said company, where the analyst has determined the company’s value and the full set of financial statement for 2012, were estimated and calculated intelligently. With the help of the four steps of business analysis, the group has recommended that it is safe to invest to seven west media even if merger has occurred twice in the last three...
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...The PESTEL framework provides a broad analysis of six major organizational factors; Political, economic, social, technological, environmental, legal. The origin of the PESTEL diagnostic model is fairly ambiguous, as it has only recently become a staple in corporate human resource environments within the last ten to fifteen years. The model itself is a broad snapshot of an organization’s big picture. In other words, the PESTEL diagnostic model can be used to help identify strengths, weaknesses, opportunities, and threats. According to Evans and Richardson, “organizations will need to examine competitors (current and potential), in order to determine their capabilities and strategies before evaluating their likely actions or responses” (Evans and Richardson 2007). This suggests further analysis is required after the production of a PESTEL analysis. The PESTEL framework was chosen for a few reasons. First, the analysis creates a general map of the external environments of each organization. Second, a fairly significant portion of mergers and acquisitions occur because of external forces. The PESTEL analysis determines the external forces at play for each organization. Third, the PASTEL analysis external forces only qualify if they are defined as a change in the environment. In regards to the America Online and Time Warner merger, a PESTEL diagnostic analysis can be applied to both organizations. First is an overview of the political external environment. Due to the...
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...MARKETING Competencies: 3013.1.1: Marketing Function - The graduate analyzes the global market to identify opportunities to gain competitive advantage through marketing activities. 3013.1.2: Customer Relationship Management - The graduate recommends customer relationship management practices for maximizing customer satisfaction and loyalty. 3013.1.3: Evaluating Feasibility and Profitability - The graduate evaluates the feasibility and profitability of new products and services within the organization. 3013.1.4: Marketing Strategy - The graduate designs a strategic marketing plan for a new product or service. 3013.1.5: Entrepreneurial Enterprise - The graduate identifies risks and opportunities for an entrepreneurial enterprise. Introduction: Marketing managers for global organizations are often asked to evaluate the feasibility of new products and services and predict their profitability for the organization. For this task, you will select a business that would like to develop new products and services in order to attain a competitive advantage in the global market. You will first consider the products and services the company currently offers and recommend new products and services that have the most potential for profitability based on your evaluation. You will then identify the target market and consider how you would reach that market using traditional mass media and social media for the launch and beyond. For example, a natural foods company may need to begin offering...
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... FRAMEWORK FOR ANALYSIS SITUATION ANALYSIS The Situation Analysis involves analyzing a number of internal and external factors. Important internal factors to analyze include the organizational structure, the resources at hand, and the personalities involved in the decision- making. Externally, you should analyze the organization's positioning relative to the competition, the size and characteristics of various target audiences, consumer attitudes toward the product or service, the nature of the purchase/consumption function, the salient attributes of the product or service, and the threats versus opportunities posed by the various elements of the environments (i.e., social, political, legal, technological, and economic). Secondary sources should be used for this section of your paper. Assumptions based on logic may be appropriate, if stated as such. Remember, an advertising manager will never have ALL the information he or she would like in order to make a decision. A. External Environment 1. Relevant economic, social, political, legal, technological trends 2. Nature and extent of demand a. demand elasticity b. size of the market 3. Industry structure a. entry/exit barriers b. competition 1) nature of competition 2) profile of competitors (background, resources, etc.) 3) market shares ...
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