...Assignment 1: Social Media Nicole Brock Prof. Davenport; LEG 100 May 19, 2014 This paper is going to be discussed the Twitter social media outlets and also detailed about four components of legally astute social media marketing. It explains the methods of alternative dispute resolution and determines the effective genuine disputes. This paper analyzes that how the federal government controlled the consumer transactions. It also examines the three branches of government for the discussion of impact of consumer transactions. This paper is going to be explained the agency relationship for utilizing the site for advertising. It also concludes this topic by providing the entire details of Twitter social media outlets. This was to be the component of astute Twitter social media marketing which was to manage the risks and to develop the realizable value for the initiation of rules which were offended by the law. The component provided the firms’ overall strategy which varied according to the legal tools of managers in business. This component analyzed that how the law affected the risk ratio for making business of Twitter social media marketing and also it provided the proper application of legal tools for attaining the legal astute of social media marketing. The ability to exercise informed judgment was to be the second component of social media marketing which provides the legal rules and outcomes for executing the facts and minor changes dramatically. It was also to...
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...Abstract This paper is going to be discussed the Facebook social media outlets and also detailed about four components of a legally astute social media marketing. It also explains the methods of alternative dispute resolution and determines the effective genuine disputes. This paper analyzes that how the federal government controlled the consumer transactions. It also examines the three branches of government for the discussion of impact of consumer transactions. This paper is going to be explained the agency relationship for utilizing the site for advertising. It also concludes this topic by providing the entire details of Twitter social media outlets. Four components of legally astute marketing Appropriate use of legal tools and law This was to be the component of astute Facebook social media marketing which was to manage the risks and to develop the realizable value for the initiation of rules which were offered by the law. This component provided the firms’ overall strategy which varied according to the legal tools of managers in business. This component analyzed that how the law affected the risk ratio for making business of Facebook social media marketing and also it provided the proper application of legal tools for attaining the legal astute of social media marketing. Ability to exercise informed judgment This was to be the second component of social media marketing which provide the legal rules and outcomes for executing the facts and minor changes dramatically...
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...Explain the organisation of the advertising and promotions industry 4 1.3 Assessment of promotion regulation in UK 5 1.4 Examine current trends in advertising and promotion including the impact of ICT 6 Task 2 7 2.1 Explain the role of advertising in an integrated promotional strategy for Sainsbury’s PLC 7 2.2 branding and how it is used to strengthen the market position of Sainsbury’s PLC 8 2.3 Creative aspects of advertising by measuring advertising effectiveness in Sainsbury’s 9 2.4 Ways of working with advertising agencies by focusing on process and methods of agency selection and agency/client relationships 10 Task 3 12 3.1 Primary techniques of below-the-line promotion 12 The promotional strategy for any of the company follows some steps and flow onwards. The primary techniques of below the line promotional strategy for Sainsbury PLC are: 12 3.2 Evaluate other techniques used in below-the-line promotion by taking into consideration word-of-mouth personal selling and the use of new media in Sainsbury’s PLC. 13 Task 4 14 4.1 Follow an appropriate process for the formulation of a budget for an integrated promotional strategy 14 4.2 Carry out the development of a promotional plan for a business 15 4.3 Plan the integration of promotional techniques into the promotional strategy 16 4.4 Use appropriate techniques for measuring campaign effectiveness 17 Conclusion 17 Reference 18 Introduction Advertising and Promotion are...
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...• Understand and implement sound risk management. • Provide a sound business continuity/backup plan. Organizational Values • We value our role in the mission of the company. • We value a collaborative work environment. • We value outstanding customer service. • We value professional expertise and development. • We value leadership throughout the organization. • We value accountability on a personal level. • We value a healthy work environment. Performance Objectives Performance Area Performance Measures Financial Performance Enhance cost control Increase rate competitiveness Increase net income Customer and Market Performance Improve customer satisfaction Improve public confidence Internal Efficiency and Effectiveness Improve marketing Improve budget efficiencies...
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...Committee of Advertising Practice (BCAP) codes are important in order to protect the vulnerable from this vast industry and maintain the public’s confidence in advertising. Consistent changes to our media and methods of communications has led to a dramatic impact on marketing methods and their extent thus requiring the codes to be consistently updated. It is possible to argue that the UK CAP codes have failed to keep up with these changes and need to be reformed especially when looking at alcohol advertising. The power, speed and volume of marketing communications has significantly increased in recent years and advertising now poses many challenging questions to its own regulations (alcoholconcern, 2011). The CAP codes are a code of practice which govern non-broadcast and broadcast adverts, marketing communications and sales promotions. The aim of the UK CAP codes is to lay down the rules for all advertisers, agencies and media industries (CAP, 2013). The codes simply do not focus just on goods and services, but they also enforce regulations on marketing communications which promote causes and ideas, however the codes do not cover political advertising. The advertising industry has taken the view that a self-regulatory code is required in order to protect consumers, maintain the effectiveness in advertising, fill in the gaps where the law is non-existent and preserve consumer confidence in advertising. The CAP codes are extremely thorough but the general rules are that advertising...
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...Three important goals of Cabela’s Incorporated are increasing customer spending, improving marketing effectiveness and increasing retail space by adding new locations throughout the United States and Canada. The first of these three goals is “increasing customer spending through customer targeting, digital and mobile marketing, social networking, specialty catalogues and marketing new products” (Cabelas 2014). This goal can be achieved by focusing advertising and emphasizing the world class customer service that Cabela’s customers have become accustomed to. Cabela’s has a large customer base with high brand loyalty that expects the newest and most advanced products available to them and the company offers free lifetime guarantees for all Cabela’s branded clothing and equipment. “In 2013 [Cabela’s] launched our brand platform “It’s in your Nature” which creates a connection between us and our customers by focusing on our common appreciation for the outdoors” (Cabela’s 2014). The company is in line to increase sales and profit due to an increasing popularity in hunting across the United States and Canada. With the increasing popularity of hunting and fishing across the country there is an increase in conservation efforts that Cabela’s supports further increasing favorability with the public. Along with increasing customer spending Cabela’s will focus to improve marketing effectiveness by optimizing marketing channels and expanding digital and e-commerce capabilities, today’s consumers...
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...Social Media By O’Dane Johnson LEG100 Business Law I Professor Ericka Harden Strayer University, FL 2014 Abstract According to Constant Contact’s 2011 Small Business Attitudes & Outlook Survey, 73% of small businesses & organizations have started using social media marketing and 62% of those not using it expect to start marketing through social media. (Inc., 2011) We are living in a world where technology is changing the way we live, entertain, communicate, interact and more so than ever before the way we do business. The most effective way that companies are promoting and marketing their business today is by means of social media. Social media is a great way to drive repeated business and to attract new customers. Social networks, like Facebook, Twitter, LinkedIn, and Pinterest are the places where social interactions occur more rapidly. In this article we will examine one of the world’s largest and well known social media that is used worldwide to promote and market their business, Facebook. We will look at the more suitable ADR that can be used to address issues that may arise. We will further analyze how the federal government controls the consumer transactions. This paper will further examine the agency relationship for utilizing Facebook for advertising. In conclusion we will look at the overall use and effect of using Facebook as a marketing medium. As social media continues to change and...
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...Title of the Paper EFFECTIVENESS OF ASCI IN CONTROLLING ‘OBSCENE’ AND ‘MISLEADING’ ADVERTISEMENTS ON TELEVISION ABSTRACT The Advertising Standards Council of India (ASCI) is a self regulatory voluntary organization of the advertising industry established in 1985. ASCI and its Consumer Complaints Council (CCC) deals with the complaints received from Consumers and Industry, against advertisements which are considered as False, Misleading, Indecent, Illegal, leading to Unsafe practices, or Unfair to competition, and consequently in contravention of the ASCI Code for Self-Regulation in Advertising. As the Indian market has grown, the role of advertising as an important and legitimate means for the seller to awaken interest in his products or services has gained currency. But the debate on where one draws the line is something the industry is grappling with. As a self-regulatory voluntary organization of the Indian advertising industry, ASCI have an important role to play, often with limited powers. In 2010, 777 complaints had been received against 190 ads, of which 104 were upheld. In this research paper, researcher will study how effectively ASCI and CCC are dealing with advertisements which are obscene and misleading in nature. What are the criteria for calling an advertisement obscene or misleading? What procedure they follow when they receive any complaint against any advertisement? How much time they generally take to work on any complaint received? How serious industry...
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...and expanded through mergers and acquisitions. It is positioned as a regional bank across seven states. They are planning to stay in the same geographical area, and become one of the top ten banks in the United States. With the beginning of the financial crisis in 2008, and the peak by 2010 almost all banks were going through a tough period. Government regulations on fees and consumers were leaning towards spending less positioned the banks in a difficult situation, including BBVA Compass. With their decreasing marketing budget, the bank had less than $50 million in 2011 to achieve several different marketing goals, and the money had to be used in an efficient way. On top of these they also had other problems like going against the norm and spending a substantial amount on TV and online, drop of brand awareness after adopting a new name, low conversion rates and ad network’s target market duplication. The recommended plan of action would be increasing the level of online presence by focusing more on social media channels and digital marketing, and focusing more search engine optimization. The bank should also work with the media agency to avoid ad duplication to target markets. Introduction BBVA Compass is the fifteenth major bank in the United States with $49 billion in deposits and 767 branches in the Sunbelt region. The parent company, BBVA, was the second largest bank in Spain in 2010, and it entered the US market in 2004. BBVA Compass Bank was created through a series...
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...professionals must have education, training and experience in a common body of knowledge. Safety professionals need to have a fundamental knowledge of physics, chemistry, biology, physiology, statistics, mathematics, computer science, engineering mechanics, industrial processes, business, communication and psychology. Professional safety studies include industrial hygiene and toxicology, design of engineering hazard controls, fire protection, ergonomics, system and process safety, safety and health program management, accident investigation and analysis, product safety, construction safety, education and training methods, measurement of safety performance, human behavior, environmental safety and health, and safety, health and environmental laws, regulations and standards. Many safety professionals have backgrounds or advanced study in other disciplines, such as management and business administration, engineering, education, physical and social sciences and other fields. Others have advanced study in safety. This extends their expertise beyond the basics of the safety profession. Because safety is an element in all human endeavors, safety professionals perform their functions in a variety of contexts in both public and private sectors, often employing specialized knowledge and skills. Typical settings are manufacturing, insurance, risk management, government, education, consulting, construction, healthcare, engineering and design, waste management, petroleum, facilities management, retail...
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...The Legal Aspects of Social Media \\ From the late 19th century to the early 20th century, there have been numerous social media sites created. There are various social media outlets that exist today and many companies are using such sites to promote the growth and expansion of their business. Facebook, for instance, is considered to be one of the hottest social media outlets right now. Businesses use Facebook for various marketing, promoting, and consumer engagement reasons. Various companies create web pages on these social media sites that have their company web-links attached to them, and many of them you can even sign up to receive information from their company just by using a social media outlet, but there are always legal matters involved when the distribution of consumer private information is involved. There are four components of a legally astute manager which include: having specific knowledge of the laws and regulations and how to appropriately use legal resources and tools, the ability to apply the use of informed judgment when managing the legal aspects of business and when faced with legal insinuations, having a proactive attitude to legal issues and regulations, and a set of value-laden attitudes about the importance of the law when it comes to the firm’s success. All social media managers much be very knowledgeable in these qualified areas when it comes to the concepts of social media because these four components can be used legally to create and capture...
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...governing humanity through deception, and some would even go as far as to say it is nothing more than conducting public affairs for private gain. Government has numerous roles but four of the major areas are paramount. Manage the national economy. It is the responsibility of the government to place checks and balances within the system to make sure the economy remains viable. The government also has the responsibility to enforce laws and contracts. This could be as simple as managing disputes between private citizens (civil or criminal) or as major as the Supreme Court hearing arguments between the states. Another major area where government is involved are issues of public safety and infrastructure. The upkeep of roads and bridges, regulation of utilities and public services, and public health standard guidelines are roles of the government. One of the most obvious and expensive roles of the government is national defense. The Constitution speaks to the issue of raising an army and navy (doesn’t say exactly how) and it is the expectation of the people that the government will provide for them an adequate defense. 2. There are effectively five types of power, each varying in methodology and relative strength. Authority by far is the weakest type of power, though it tends to be the one people recognize first and it is normally legitimate by rule of law(s). Coercive power, or the ability to punish those who don’t conform, has been used by all governments for all time...
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...Advocacy Program on Childhood Obesity Name: Institutional Affiliation: Date: Part 1: Childhood Obesity Statistics and studies on childhood obesity indicate that obesity disproportionately affects individuals from racial minority groups and that the prevalence of the condition is increasing among such populations. Childhood obesity is a significant health issue that has numerous consequences on the affected persons and their families. The increase in childhood obesity incidences among minority populations arises from economic, cultural, and political conditions that have had an impact on the environments in which children from such groups grow. According to Caprio, Daniels, Drewnowski, Kaufman, Palinkas, Rosenbloom, & Schwimmer (2008), minority populations such as Native Americans, Mexican Americans, and African Americans experience higher prevalence rates of childhood obesity than other ethnic groups. For instance, non-Hispanic whites had 14.1%, non-Hispanic blacks had 20.2%, and the Hispanics recorded 22.4% of childhood obesity (Ogden et al., 2014). The prevalence of childhood obesity also depends on other factors such as the literacy levels of the household heads and the gender and age of the children. Members of minority populations experience numerous challenges accessing affordable health care, healthy foods and live in neighborhood environments that predispose them to obesity. Although childhood obesity is caused by several factors, the...
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...included in the table. The paper will also analyze at least seven forces and trends and how they pertain to TruHealth. Last the paper will discuss technology and competitive analysis, how TruHealth’s adapts to change, supply chain operations, and any significant issues and/or opportunities for this company. SWOTT ANALYSIS TABLE Factors |Strength |Weakness |Opportunity |Threat |Trend |External Factors | |Legal and Regulatory | Open and effective |Limited knowledge on |Gaining extensive |Violations of regulations |Laws are become more |knowledge of current regulations and laws |strict and implemented |community leaders |food laws that could close or suspend business | |regulations |licenses |Economic |Exceptional growth|...
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...Qualification | Unit number and title | Pearson BTEC Level 5 HND Diploma in Business(QCF) | UNIT 18:Advertising and Promotion in Business Level 4 | Student name and ID number | Assessor name | | Tatah Amenonyoh | Date issued | Completion date | Submitted on | 18th September 2015 | 13th December 2015 by 5.00pm | | Internal Verifier | Dr George Panagiotou | Assignment title | Westfield-Stratford City | Instructions | * An electronic copy of your assessment must be fully uploaded by the deadline date and time. * You must submit one single PDF or MS Office Word document. Any relevant images or screenshots must be included within the same MS Office Word or PDF document. * The last version you upload will be the one that is marked. Your paper will be marked if you have indicated this as your final submission. * Review the mitigating circumstances policy for information relating to extensions. * The file size must not exceed 20MB. * Answer the criteria in order, clearly indicating the pass criteria number. * Ensure that all work has been proof-read and checked prior to submission. * Ensure that the layout of your documents are in a professional format with font style Arial, font size 12 for the text, font 14 for sub heading and font 16 for main heading, line spacing 1.5 and justified. * Use the Harvard referencing system; otherwise it will be considered as plagiarised work. * Ensure that you back-up your work regularly and apply version control...
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