...been around for more than couple of decades. Still for all, the market is far from becoming saturated as the chocolate can lose its 1st preference since the consumer try to consume other products like toffees and sweets etc. Usual slogan for every chocolate is promising the taste of the product. Some go far as to offer consumer a situation for the consumption of chocolate. Competing on these lines therefore will only add to the clutter. And how have we decided to position KKrunch? KKrunch offers the attitude to go ahead and consume KKrunch with an attitude that the product is positioned with and simply tells you that the product is there to help you on experiencing something that you dream of doing every day. The campaign slogan “Break the Rule” has been the modeled on inspirational themes which brings the pressure and temptation for to consume the product. In addition to this, the campaign will have the humor and the slogan links to that appeal which provides an attractive attitude positioning the product and provide the unique taste of KKrunch is focusing on to the target market. Three types of individual have been identified as the audience of KKrunch • Firstly, the advertisement targets fun and challenging excitement. The advertisements used are attractive and they show the fun and the coolness of reaching beyond boundaries (challenge). The ambiguity allows us to convey the message to abroad spectrum of fun seekers basically the youngsters. • The second group consists of...
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...widespread following these populations cannot be avoided by marketers. Firms selling product globally, especially in Muslim-majority countries, need to be aware of the norms and regulations in these nations and adapt their advertisements accordingly. This can pose a real challenge, even for large multinationals, as we will see throughout the remainder of the report. Additionally, regulations found in one Islamic nation can vary greatly in comparison to the advertising styles in another. Each country is different and although many nations are Muslim-majority, such as Saudi Arabia, Iran, and Indonesia, they all have varying practices and rules and cannot be treated as one in regards to advertising. A firm must tailor their marketing style to each individual nation while respecting and acknowledging their religious practices. As far as recommendations for marketers, they will need to be tailored to each country individually, but in general it is important to embrace the Islamic religion and integrate the brand into Muslims’ everyday life while taking care to respect their beliefs and practices. Islamic nations are said to be “the next frontier” of advertising, so it is essential that large firms and their agencies take note of these norms and regulations and use research and knowledge to their advantage when marketing to Muslim-majority nations. Introduction As a foreign brand, advertising in Islamic nations has been a constant struggle. No brand or company, regardless of...
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...widespread following these populations cannot be avoided by marketers. Firms selling product globally, especially in Muslim-majority countries, need to be aware of the norms and regulations in these nations and adapt their advertisements accordingly. This can pose a real challenge, even for large multinationals, as we will see throughout the remainder of the report. Additionally, regulations found in one Islamic nation can vary greatly in comparison to the advertising styles in another. Each country is different and although many nations are Muslim-majority, such as Saudi Arabia, Iran, and Indonesia, they all have varying practices and rules and cannot be treated as one in regards to advertising. A firm must tailor their marketing style to each individual nation while respecting and acknowledging their religious practices. As far as recommendations for marketers, they will need to be tailored to each country individually, but in general it is important to embrace the Islamic religion and integrate the brand into Muslims’ everyday life while taking care to respect their beliefs and practices. Islamic nations are said to be “the next frontier” of advertising, so it is essential that large firms and their agencies take note of these norms and regulations and use research and knowledge to their advantage when marketing to Muslim-majority nations. Introduction As a foreign brand, advertising in Islamic nations has been a constant struggle. No brand or company, regardless of...
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...Paper Tehira K. Wright Instructor: Veena Radhakrishnan Digital Media and Society CMST 301-6382 October 6, 2013 Outline Social media apps and websites have opened the door for consumer driven news and content, as well as online streaming of almost anything. Partnered with smart phones and mobile devices, it comes as no surprise that more media is consumed via Smartphone, tablet or computer than any other way. “Digital media consumption leads the race with people using some sort of mobile or computer device 40% of the time, and television trails at a close second 38% of the time. That leaves radio and print media at 17%. Consumers spend a minimum of 2 hours every day watching videos and monitoring or engaging with social media. The bottom line—most of us spend about 12 hours every day consuming some form of media (Lewis)”. That’s a lot! Digital media is as common in our lives as the food in our refrigerators. It’s anything on the Internet, it’s your computer, your e-reader, tablet, desktop computer, Smartphone, gaming system and so on. If it’s a form of electronic content, then it’s probably digital media. In fact, if it has an on or off switch, you’re probably using digital media! In today’s society, I would say that individuals who are involved with online social media are quickly gaining the mindshare of different company employees and changing just as fast. With all of the benefits that social media is bringing to the corporate world, a company may face a number...
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...Review is a needed examination of Australia’s media sphere that focuses on the issues within the media industry. The many recommendations of the Review are responses to the inevitably expanding environment. It is ideal for the media industry to maintain its prestige and properly regulated attributes. Therefore, the Convergence Review making recommendations is one endorsed by necessary change. The recommendations of change are imperial for the law being not only a product but also a creator of its environment. This is particularly important when it comes to the continual regulation of Australian content and its necessary production and dissemination, especially at a time of technological evolution. Laws are the most effective...
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...Strategy Recommendation for Barnes & Noble MBA-FP6004 Strategy Recommendation Paper Capella University 2015 Introduction Today the power of the Internet and social media as it pertains to companies is immense. A great strategy to harness the power of both can be the difference between one company’s failure and another’s success. The following essay will first begin by giving a brief introduction and history on Barnes & Noble, Incorporated. Second, existing technologies that exist that management should consider with regard to the Internet and social media will be discussed. Third, an in depth look into how Barnes & Noble is currently utilizing the Internet and social media will be shown, as well as, how their competitors in the same industry are using these tools. Fourth, a SWOT analysis for Barnes & Noble using the Internet and social media will be discussed. Also, the implications discovered in the analysis and how they will affect the future of the business will be explained. Fifth, the ethical impacts that come with the use of these tools will be examined and how they may impact the future of the company. Sixth, an assessment of the use of the Internet and social media will be given as they pertain to the global environment and demographics. Finally, a thoughtful business strategy will be given along with recommendations that Barnes & Noble should consider in moving forward with their Internet and social media use. Barnes & Noble Background ...
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...{CLIENT ORGANIZATION} Security Assessment Report November 7, 2015 Report Prepared by: {YOUR NAME}, {YOUR CREDENTIALS} {YOUR EMAIL ADDRESS} {YOUR PHONE NUMBER} {YOUR ORGANIZATION} {YOUR MAILING ADDRESS} Executive Summary 5 Top-Ten List 5 1. Information Security Policy 5 2. {Security Issue #2} 5 3. {Security Issue #3} 5 4. {Security Issue #4} 5 5. {Security Issue #5} 5 6. {Security Issue #6} 6 7. {Security Issue #7} 6 8. {Security Issue #8} 6 9. {Security Issue #9} 6 10. {Security Issue #10} 6 Introduction 7 Scope 7 Project Scope 7 In Scope 7 Out of Scope 7 Site Activities Schedule 7 First Day 7 Second Day 7 Third Day 7 Background Information 8 {CLIENT ORGANIZATION} 8 Asset Identification 9 Assets of the {CLIENT ORGANIZATION} 9 Threat Assessment 9 Threats to the {CLIENT ORGANIZATION} 9 Laws, Regulations and Policy 10 Federal Law and Regulation 10 {CLIENT ORGANIZATION} Policy 10 Vulnerabilities 10 The {CLIENT ORGANIZATION} has no information security policy 10 {State the Vulnerability} 10 Personnel 11 Management 11 Operations 11 Development 11 Vulnerabilities 11 There is no information security officer 11 {State the Vulnerability} 11 Network Security 12 Vulnerabilities 12 The {CLIENT ORGANIZATION} systems are not protected by a network firewall 12 {State the Vulnerability} 13 ...
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...VERTICAL INTEGRATION IN TV BROADCASTING AND DISTRIBUTION SECTOR IN INDIA: A COMPETITION AUDIT ___________________________ INTERNSHIP PROJECT REPORT SUBMITTED BY: AAKSHITA BANSAL AMITY LAW SCHOOL, AFFILIATED TO GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI UNDER THE GUIDANCE OF: Dr. K. D. SINGH DEPUTY DIRECTOR (LAW) ____________________________ NEW DELHI JULY 2013 ACKNOWLEDGEMENT This report is an effort made by me with the astute guidance of my mentor,. His valuable inputs and constant encouragement has inspired me to carry out this research fruitfully. He gave me his valuable time to discuss the facets of this topic and guided me towards an enlightening and holistic research. I also put on record my gratitude towards the library staff, which has provided me help and access to all the resourceful material for my research. I am indebted towards Competition Commission of India, for providing me an opportunity to have a learning experience. AAKSHITA BANSAL 1 DISCLAIMER This project report has been prepared by the author as an intern under the Internship Programme of the Competition Commission of India for the period of one month from 1st July 2013 to 31st July 2013, for academic purposes only. The views expressed in the report are personal to the intern and do not reflect the views of the Commission or any of its staff or personnel and do not bind the Commission in any manner. This report is the intellectual property of the Competition Commission of...
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...Summary The perception of juvenile delinquency in the Suriname media. This thesis examines the perception of the coverage of juvenile delinquency and the possible impact thereof on a sustainable policy. Central in this study is how the coverage in the Suriname newspapers can contribute to a sustainable policy regarding juvenile delinquency. To answer the central question, subquestions were formulated: • How does literature define sustainable policy with respect to juvenile delinquency? • What manifestations of juvenile delinquency are present in the media coverage? • Is a univocal and defined policy regarding the coverage of juvenile delinquency perceptible with the editors of the newspapers? • Are there structural differences between the newspapers regarding the coverage of juvenile delinquency? • How could the coverage contribute to a sustainable policy? As a background in this respect, a number of explanations for criminal behaviour are taken into consideration. With the general criminological theories we used theories that start from the person of the offender, the interplay of individual and social environment, the situational circumstances and characteristics of society. As regards the theories that specifically deal with juvenile delinquency, we looked at theories that discuss the socially vulnerable youngsters and we also considered theories that discuss the risk factors at different levels: the individual level, family level, level of school and peers, and...
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...including the dress code, price, advertising or promotional activities, facilities, and also the event that has been organized by both theme parks. Sunway Lagoon Resort has a variety of amusement parks compared to A Famosa Resort. Therefore, the price set to enter Sunway Lagoon theme park is reasonable fit with the diversity offered in a price and for the dress code, both theme parks applies the same. In addition, the facilities offered by Sunway Lagoon and A Famosa also differ in quantity and diversity of the services provided especially Sunway Lagoon Resort located in the heart of the city has been remain compared to A Famosa Resort. Promotions and advertisements activities by both theme parks are from various initiatives like using social media. Campaign website also underway especially Sunway Lagoon Resort whereby their website more interesting and attractive. And the final terms of a ceremony organized, at Sunway Lagoon often hold an international event than A Famosa Resort to attract public attention to their theme parks. 2.0 Introduction Theme park is an area planned as a leisure attraction, in which all the displays, buildings, activities, etc, are based on or relate to one particular subject. In other definition, theme park is a group of entertainment attractions, rides, and other events in a location for the enjoyment of large numbers of people. Theme park is more elaborate than a simple city park or playground, usually providing attractions meant to cater...
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...that can be considered as intrusive and invasion of an individual’s privacy. This however does not mean that there is no regulation governing publications. There is a strict code of practice that all the media outlets both print and broadcast have come to an agreement to adhere to. This code was set up by the Press Compliant Commission in order to regulate the industry. This commission is an independent entity that was set up in the early 1990s following the recommendations of a commission on press regulation that was chaired by Sir. David Calcutt. The commission’s core responsibility is to ensure that the press adheres to the agreed code of practice on sensitive topics such minors and privacy (Fourie 2002: 46). In case of any breach of the code of conduct, the commission will conduct an investigation and either uphold the complaint or dismiss it in its entirety. With the exception of incidents regarding inaccuracies (these are dealt with by the editor responsible) all other cases have to be adjudicated and published by the commission. This commission came to being ultimately because government wanted to come up with measures to ensure protection of individual’s privacy rights against the activities of various media houses. The commission that was set up to give recommendations on how to replace the Press council which was the regulatory body before. This new regulatory body, the PCC had a maximum of one and a half years to have its impact felt or be replaced by a system...
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...a high speed, convergent media landscape. There are 8.4 million internet subscribers in Australia (the vast majority on broadband), and 24.22 million mobile phone subscriptions (up over 2 million from 2008). Over half of these are 3G subscribers. Since 2008, the hours of foreign content on free-to-air (FTA) television have increased 154 per cent greatly outstripping the growth in Australian content at 59 per cent (ACMA, 2010). One of the flagship policies of the government, headed by Julia Gillard after they came to power in 2010, was to establish a National Broadband Network (NBN), to deliver high-speed broadband services to 93% of Australian homes by 2017 (T.Flew, 2013). Some of the key moments in the history of Australian...
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...Outline the ways in which the media in Britain are regulated. Is there enough regulation? The history of mass communication is rather short in the broad context of the world’s progress. Despite the fact that in all times people felt the urge to share their significant experiences in more durable than verbal form – like the prehistoric paintings on cave walls and invention of writing by Sumerians later – relatively modern forms of communication, reaching large audiences, originated only in the past five hundred years. The importance of sharing information and even more – deciding what to share and what to withhold – was understood from the moment people learned to write. As Tom Clancy put it: ‘Information, knowledge, is power. If you can control information, you can control people’ and that is why since the beginning of times that precious knowledge was divided only between the chosen few: from high priests of the ancient civilizations to the nobility and servants of God in the middle ages; from the dictators like Stalin and Hitler to modern moguls like Rupert Murdoch. In our times mass media became a super-power: it has a colossal impact on society as a whole and its political, economic, cultural constituents, therefore it must be governed and regulated aiming to ensure a freedom to communicate, diversity and universal provision as well as secure communicative and cultural ends chosen by the people for themselves (McQuail, 2010). The obligatory argument that always emerges...
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...Introduction This manual sets forth the official compliance policies of Edward Jones. All individuals employed by or working at the firm are required to familiarize themselves with the content and review the manual at least annually. While the manual addresses policies of a compliance nature, individuals are expected to conform to the laws, rules and regulations of the industry and their particular jurisdiction regardless of whether they are covered in this manual. Standards of fairness and good business practice apply in all circumstances. Violations of laws, rules, regulations and firm policies can result in disciplinary or regulatory sanctions against an associate, as well as fines or responsibility for consequential losses resulting from the violation. References to "associate" or "associates" in this manual include general principals and financial advisors unless otherwise specified. Such references also include individuals working both in the home office and in a branch office. Please do not keep the printed manual as a reference as it will eventually be out-of-date. Commissions and Sales Background FINRA Rule 2121 requires prices and commissions charged to the client be fair and reasonable. Policy The firm and vendors with whom it has dealer agreements has either set commission amounts or a range of commissions that may be acceptably charged to a client. Individuals may not make any arrangements with clients outside the parameters set by the firm in its commission...
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...insights into actionable recommendations Crystal Nathan and Johanna Campbell ESOMAR Consumer Insights, Dubai, February 2009 Title: Author(s): Source: Issue: Circling the square - converting consumer insights into actionable recommendations Crystal Nathan and Johanna Campbell ESOMAR Consumer Insights, Dubai, February 2009 Circling the square – converting consumer insights into actionable recommendations Crystal Nathan The Nielsen Company, Australia Johanna Campbell Frucor Beverages, Danone, Australia PREAMBLE “My goal is simple. It is a complete understanding of the universe, why it is as is and why it exists at all.” Stephen Hawking Although the goal is termed as simple, it is a monumental albeit fascinating task and qual research often gets endowed with that task in a marketing environment. Hence, the hunt to explain the reasons behind a particular phenomenon or phenomena and arrive at insightful solutions continues. Having said that, Qualitative research also comes under the axe for producing results that are “too conceptual and airy/fairy” or “not robust enough to be actionable” or as the ubiquitous client would put it “telling me things that I already know” or better still “not giving me enough insights”. So how does one combat this? To the authors of this paper, the answer lies in not just adopting the proverbial “thinking out of the box” route but also identifying the insights and enclosing it with actionable recommendations … thus circling the...
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