...stereotype was the prejudicial notations used to define members of a social or ethnic group. However in today’s social order the term stereotype has transposed into something based less on ethnicity and race, but more towards face values, in other words an individual’s personal image or identity. Stereotypes allow human beings to typecast an incalculable amount of people into categories almost as if defining the world in order to see it. Stereotypes save society the trouble of unmasking what the world is truly like by giving it its familiarized look. On the subject of stereotypes there was a situation in the Delta Zeta sorority at DePauw University that raised some questions on the matter. It was scrutinized to see if stereotyping might have played a role when 23...
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...technological advances and developments. The term “new media” is difficult to define in the vast jungle of technological advances that affect many areas of society today. 3D-televisions, smartboards, DVD’s, recording devices, cellphones, tablets, iPads, smartwatches, Google Glasses and computers are only a trifling list of technological devices invented in the last 30 years. It is also impossible to ignore the creation of the World Wide Web in 1995, with its radical growth from sixteen million users in 1995, to three thousand and seventy-nine million in December 2014 (cf. Internet World Stats 2015). The internet is changing the daily life of individuals in areas such as shopping, job hunting...
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...Tag: Definition (Concept) AACSB Categories: AACSB: Communication abilities Objective: 1-1 2) When an advertising creative takes an idea and transforms it into an ad, the process is known as decoding in a communications model. Answer: FALSE Diff: 2 Question Tag: Definition (Concept) Objective: 1-1 3) The process of creating television commercials, print ads, and retail coupons are examples of encoding. Answer: TRUE Diff: 2 Question Tag: Definition (Concept) Objective: 1-1 4) Televisions carrying advertisements and billboards that are available for new ads are examples of senders in the communication process. Answer: FALSE Diff: 2 Question Tag: Definition (Concept) Objective: 1-1 5) When a customer smells a perfume sample in a magazine while reading an ad, decoding is taking place. Answer: TRUE Diff: 3 Question Tag: Application Objective: 1-1 6) Typically, advertising messages are decoded in the same way by large numbers of consumers because of the standard nature of the decoding process. Answer: FALSE Diff: 3 Question Tag: Critical Thinking Objective: 1-1 7) Noise is anything that distorts or disrupts a message and can occur at any stage in the communication process. Answer: TRUE Diff: 1 Question Tag: Definition (Concept) Objective: 1-1 8) The large number of marketing messages consumers are exposed to daily is an example of noise and is also called clutter. Answer: TRUE Diff: 2 Question Tag: Definition (Concept) ...
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...Abstract The media has been a tool for influencing the consumer choice of product in a competitive market. These have been influencing, persuading, informing and enlightening the target audience on a particular product through the means of advertising. Nigeria is as a developing nation in all aspects, economically, technologically, politically, physically and otherwise, therefore, citizens should concentrate on how to create revenue for the nation and also bring about employment and advertising is one means to achieve both purposes. Thus, the need for the researcher to embark on the research titled “The Impact of Advertising on the Consumers Choice of Soft Drink – A study of Coca-Cola” with specific reference to Nigerian Bottling Company Plc. Also the design method used by the researcher which is more effective for social sciences is survey method the researcher made use of the most efficient and effective method of sourcing for information from sources that are relevant to the study. Questionnaires were distributed as one of the valid instruments used for gathering information. Respondents were selected randomly and the hypotheses were tested using the simple percentage and chi-square (X2) goodness-of-fit-test formula to arrive at a definite conclusion. The results reflected the impact of advertising on the consumer’s choice of soft drink. Recommendations and conclusions were made based on the findings of the researcher one of the recommendations is that since advertising affects...
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...Term Name the common cable types used today | | Definition UTP, STP, and Fiber Optic | | | Term What unit of measurement is a tenfold logarithmic ratio of power output to power input? | | Definition Decibel | | | Term Name 3 things that can contribute to attenuation. | | Definition Conductor Resistance, Mutual Capactitance, Impedence. | | | Term Name 3 types of crosstalk. | | Definition Near end cross talk, Far end Cross Talk, Equal Level Far end cross talk. | | | Term Name an organization which is part of the US goverment and controls communications. | | Definition FCC | | | Term What is the National Fire Protection Association responsible for? | | Definition to help protect people, property, and the environment from fire damage. | | | Term A telecommunications room can sometimes be referred to as what? | | Definition An enclosed space for housing telecommunications equipment. | | | Term Backbone cabling includes what? | | Definition The physical/electrical interconnections between telecommunications rooms and equipment rooms. | | | Term What is NOT a network architecture commonly used today? | | Definition | | | Term Name some characteristic about 10Base-T networking? | | Definition max cable length is 100 meters UTP | | | Term According to the NEC, article 800.100, Primary protectors shall be grounded: | | Definition The grounding conductor shall be insulated | | | Term What...
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...Chapter 1 Topic: The impact of new advertising media technologies on company performance. Author: Tendai T Chigwada (R10651V) 1.0 Introduction The researcher will carry out a research on the impact of new media technologies on company performance using Econet Wireless Zimbabwe as the case study to the topic under study. In this research proposal, the researcher is going to highlight the activities to be followed in coming up with this research. The researcher will briefly explain the background to the study, statement to the problem, research objectives and questions, significance to the study. Not be left out are the delimitations, limitations, review of the literature, research methodology, data presentation and the budget to be allocated for the entire research. 1.1 Background to the study Econet Wireless Zimbabwe is Zimbabwe's largest provider of telecommunications services, providing solutions in mobile and fixed wireless telephony, public payphones, internet access and payment solutions. Econet launched its network on the 10th of July 1998 and listed on 17th September 1998. It is one of the largest companies on the Zimbabwe Stock Exchange in terms of market capitalization. The company continues to upgrade its network to carry more subscribers, and further widen its geographical coverage, which is already the most extensive in Zimbabwe. www.econet.co.zw. The reason which motivated me to study this topic is that ,marketing problems often have far reaching effects...
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...Body Shaming In the Media Recent research on discrepancies related to distorting body image demonstrates how the media is a key variable in the recent increase of eating disorders. Up to 24 million people suffer from an eating disorder in the U.S. The constant exposure to these ideals in the media is closely related to increased body dissatisfaction and self-objectification, according to Kimberly Bissell of the Journal of Mass Media Ethics. Numerous research studies concur there is a lack of body-type diversity in most media forms. “Real Women Have Curves” and “Real Beauty” campaigns have been overwhelming the media, pushing for women to embrace their curvy figure. Does this send the message that women who are not curvy are not real women or do not have true beauty? In our culture, certain appearances are predisposed to certain stereotypes and health assumptions. Fat is automatically lazy, unhealthy, bad and out of control, while skinny is automatically productive, confident and healthy. Being thin comes with the positive connotation and association of success. Society often links success to being thin, further enforcing its social desirability, according to Kristen E. Van Vonderen and William Kinnally of the Journal of Mass Media Ethics. “It might be surprising to know that weight stigma hurts both thin and fat people,” stated Deb Burgard on the National Eating Disorder Association Website. “In my work with people of all sizes who are struggling with disordered...
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...and gives them the ability to compare pricings, products and services. There are many different ways companies can market their businesses. In today’s marketing world, social media has become an important role in the success of businesses. The general ideas of marketing are similar to one another, however, how some use marketing to benefit their line of work varies along with the results. What is marketing? The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four 'Ps' of marketing are product, place, price and promotion. ("Marketing Definition", 2015) Many think that marketing is all about advertising or sales, when in fact it is everything a business or company does to obtain customers and keep customers. Even small tasks such as returning phone calls or writing thank you letters is considered marketing and helps a company’s customer base tremendously. The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby ensure profitability. ("Marketing Definition", 2015) According to the American Marketing Association marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging...
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...Brandin Harvell English 111 Definition Paper Have you ever wondered why so many famous and rich people are stressed and unsure of the meaning of their life? The media has basically brainwashed us to believe that being successful involves having a lot of money, living in a huge house, have new sports cars. Even dictionary.com says success is “the attainment of wealth, position, honor, or the like” but this really isn’t the case. (Dictionary.com) Success is really based on ones aspirations which aren’t always about money. In this essay I’m going to talk about the deeper meaning of success. So what is success? For me success involves respect, appreciation and happiness. These traits are considered hard to attain. But in today’s world success is deceived in our thoughts to become rich. The media wants us to believe that being successful involves living in a self-centered life, in which involves nothing but the pursuit of riches. They say this will bring you happiness but this is not true. Money is simply like a new toy that eventually gets boring. Don’t get me wrong money can buy you luxuries, and might make your life easier but will it really make it better? No. For existence money can’t make somebody educated in a field; that can only come with hard work and dedication. Also money can’t help you solidify a long –term relationship with your boyfriend or girlfriend only thing that can do that is love and commitment. (Sasson) The terms respect, appreciation, integrity...
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...ultimately sell its products and services. However, since the emergence of digital media, in particular social media and technology innovations, it has increasingly become more about companies building deeper, more meaningful and lasting relationships with the people that they want to buy their products and services. The ever-increasingly fragmented world of media complicates marketers’ ability connect and, at the same, time presents incredible opportunity to forge new territory (Barile, 2013). Majority of individuals think that marketing solely consist of sales and advertising, when realistically sales and marketing are fragments of marketing but do not define the whole aspect of marketing. This paper will have a personal definition of marketing as well as two definitions from other sources. Finally, conclude the definition of marketing. This writer’s perspective was unclear when differentiating the definition between sales and marketing, the roles of these two terms were confusing and were classified as being the same thing. For example, when a person is job hunting on certain websites such as: Craglist, Jobs.com, Hot Jobs, etc. Many of the sales positions were classified under the category of marketing, so with further research it became clear that sales and marketing can intertwine with one another but they have very different meanings. Marketing is a tool that takes long term planning and short term planning that involves implementing various businesses activities to bring together...
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...SO 141 - Introduction to Sociology SO 141 - Final Exam - Review Document [pic] Important Things to Keep In Mind! • You will have two (2) hours to complete the exam. This review includes all of the areas you need to study and review for the exam. • There are 100 multiple choice questions; each question is worth two (2) points, thus 200 points possible for the entire exam. • This is ALL you have to study for the Final Exam. The number of “bullet” points under each chapter is the number of questions for that chapter – and they are the topics for each question from that chapter. In essence this document IS the Final Exam – without specific answers and of course the answers ( • The exam will be "scaled" in the sense that your scores will be compared to others, so the normal “90% = A” will not be the hard fast rule at all. So don't be overwhelmed by the test, just do your best and let me worry about "the grade." • You will take the exam online, during Week 8, just like all of the quizzes you have taken. Below is the list of EACH chapter and the topics, theories, and theorists to study for the Final Exam. EVERYTHING that appears on this list WILL be on the exam and there will be NO surprises on the exam, study this and you should do just fine. |WEEK |CHAPTER |TOPICS TO STUDY | |Week 1 |Chapter. 1: The Sociological Perspective ...
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...1. INTRODUCTION When the CD was introduced in the early 80s, it meant an enormous leap from traditional media. Not only did it offer a significant improvement in audio quality, its primary application, but its 650 MB storage capacity also meant a giant leap in data storage and retrieval. For the first time, there was a universal standard for pre-recorded, recordable and rewritable media, offering the best quality and features consumers could wish for themselves, at very low costs. Although the CD was a very useful medium for the recording and distribution of audio and some modest data-applications, demand for a new medium offering higher storage capacities rose in the 90s. These demands lead to the evolution of the DVD specification and a five to ten fold increase in capacity. This enabled high quality, standard definition video distribution and recording. Furthermore, the increased capacity accommodated more demanding data applications. At the same time, the DVD spec used the same form factor as the CD, allowing for seamless migration to the next generation format and offering full backwards compatibility Now, in the next millennium, High Definition video is demanding a new solution. History proved that a significant five to ten time increase in storage capacity and the ability to play previous generation formats are key elements for a new format to succeed. This new format has arrived with the advent of Blu-ray Disc, the only format that offers a considerable...
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...a media agency In association with: Selecting a media agency INTRODUCTION Whatever their size and experience, advertisers strive for quality, performance and productivity in all disciplines; and media strategy/media buying are no exception. In any discipline, questioning its process may occur at certain times in the lifecycle of an organisation, and this may lead to a media pitch. Over the past years, media planning and buying have come through many changes. Communication groups have turned their media departments into specialised companies and independent media buying shops have strengthened their skills and strategic capabilities. The companies are no longer mere buying points but real media agencies: their competencies have broadened to better meet advertisers’ needs. Today, advertisers face a highly concentrated and sophisticated media agency market, whose players have a high degree of professionalism. Selecting a business partner in this area is therefore a critical step for both the advertiser and the agency, and from both a strategic and financial perspective. In this context, this guide aims at helping advertisers and agencies to work together in an informed manner, focusing on quality and performance in their relationships. We propose methods, from defining the objectives to fine-tuning the contractual arrangements, which will allow the advertiser and its media agency to build a new relationship on solid grounds. Rather than identifying the “best” media agency...
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...Com 1020 Assignment 2 Introduction Mass communication is the variety of all the media mediums together, and is aimed at a large audience. A ritual view is directed not towards the addition of messages in space but the maintenance of society in time, not the act of imparting information or influence but the creation, representation, and celebration of shared even if illusory beliefs, James,(1988: 43). This essay will discuss how mass communications has transformed the temporal and spatial foundations of the social-sphere. This essay will start by defining the key terms which are communication, mass communication, and the para-social. The separation of social space from the physical place by mass communications, time and space and mass communications will also be discussed in the essay. The para-social interactions, how mass communications transformed the temporal and spatial foundations of the social sphere will then follow. The ritual dimensions of communication will also be discussed, the essay will then sum up the essay and give the researcher’s opinion. Definition of key terms Communication refers to the transmission of meaningful messages; these messages are conveyed in images, language, gestures, or other symbols. Thompson. (1997:30) Anthony R, (2004), defines mass communication as the process in which professional communicators design and use media to disseminate messages widely, rapidly, and continuously in order to arouse intended meanings in large...
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...aWHAT IS NEW MEDIA? Defining New Media Isn’t Easy By Bailey Socha and Barbara Eber-Schmid Introduction: What isn’t new media? New Media is a 21st Century catchall term used to define all that is related to the internet and the interplay between technology, images and sound. In fact, the definition of new media changes daily, and will continue to do so. New media evolves and morphs continuously. What it will be tomorrow is virtually unpredictable for most of us, but we do know that it will continue to evolve in fast and furious ways. However, in order to understand an extremely complex and amorphous concept we need a base line. Since Wikipedia has become one of the most popular storehouses of knowledge in the new media age, it would be beneficial to begin there: Wikipedia defines New Media as: “… a broad term in media studies that emerged in the latter part of the 20th century. For example, new media holds out a possibility of on-demand access to content anytime, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. Another important promise of new media is the "democratization" of the creation, publishing, distribution and consumption of media content. What distinguishes new media from traditional media is the digitizing of content into bits. There is also a dynamic aspect of content production which can be done in real time, but these offerings lack standards and have...
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