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Medical Equipment Inc. in Saudi Arabia

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Medical Equipment Inc. In Saudi Arabia

Medical Equipment Inc. hired Ankur Grover as a US sales account manager. When he returned to his office after the meeting, he was disappointed from the rejection of his proposal. Although, he worked very hard to secure the sale, but Saxman told Grover that Sulaiman Al. Humaidi, the purchasing director has given the order to Hamad Najjar from Wilson’s Company; the main competitor of Medical Equipment Inc. Grover was sure that the product of his company was superior from Wilson’s and he wondered that how he could secure the sale. The case study aims to answer the questions that did Grover understand the culture of Saudi Arabia and what were the possible options through which he could retain the sale.

Question 1
Saudi Arabia was founded in1932 and the local business culture of Saudi Arabia was different from other foreign cultures. Grover did not understand the local culture. He thought that he understood the culture and had a good understanding of culture as he was raised in Saudi Arabia, but in reality he grew in an expatriate environment and had a limited contact with the people of Saudi Arabia. The reason that he did not understand the culture was he studied in an Indian school and then completed his degree from USA. He did his internship in France and USA. Although, he got the work experience, but the business concepts of Saudi Arabia was different from the foreign business (Anna, Schuster, Norberg & Helander, 2013).
When he started his business in Saudi Arabia, he failed to do so as he missed some of the important points of the local business. He had the knowledge that building relationship is an important key factor for the Saudi Arabia business. The problem started when he established the wrong relationship with the wrong persons like, the Egyptian bio medical engineer, the foreign cardiologist and the purchasing

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