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Medical Home Service

In: Business and Management

Submitted By nm45937
Words 7915
Pages 32
Marketing Plan: MHS 1

Medical Home Service
Keller School Of Management –Online MM522
Ben Parker
Instructor Rodney Cullifer
January 2011
Final Draft

Marketing Plan: MHS 2

Executive Summary
My plan includes a service and not necessarily a new product. The service is a complete healthcare service that is mobile and is dedicated to the treatment of diabetes in central and southeastern Ohio. Some of the services are provided by other pharmaceutical companies and some of the service is provided by current healthcare providers, but this service is educationally based and provides care to all diabetic patients. All patients will be accepted by the Mobile Healthcare Service (MHS). Private insurances will be accepted, managed care, and cash payers. But they must be referred to MHS by their primary care doctor or by the specialist such as an endocrinologist. First, I need to discuss how the service is set up and what the team will look like. The team will consist of a Nurse Practitioner, Doctor, Certified Diabetes Educator/Dietician, and Medical Assistant. This team will not be sponsored or run by the pharmaceutical companies and it will not be run by government money or grants. This service will be considered as a third party company providing additional service and education by going to the home of the patient. Over the years, doctors have stopped going to the homes of the patients because many doctors were able to make more money by opening up an office in a group setting or individually. Since current primary care doctors are working more hours, seeing more patients, spending less time with the patient, and many times do not have the proper

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