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1. What are Meditech’s problems in introducing new products? In manufacturing All products?
Introduction of new products by Meditech every now and then has created a delivery problem. The existing products became obsolete as the company really had embarked on the development of new products without considering their impact on the chain of distribution of the existing products. The resulting poor delivery thus created more dissatisfaction among the customers hence, a problem in the introduction of new products and jeopardized the company’s reputation. A customer may understand a few weeks delay in receiving their placed orders, but to have the waiting time extended three to four times the expected period is unexplainable. When a customer is showed a new product to save money and provide benefit to a patient, they would not place the order so quickly if the salesperson then followed up by saying you may have to wait four to five months before you receive the product.
Making the right forecasting was also a problem since there was no adequate data to make the right forecasting. Proper data keeping had not been happening before and demand forecasts were not made in the previous periods. Data gathering has also been a problem as it was lengthy and tiresome demanding for a lot of manual work in editing the data to the computer.
Inventory was also very high during this particular period and this meant that, the costs were very high. According to a study conducted by one of the consultants in the company, the overall inventory could be reduced by at least 40% without any impact on the delivery service level. Actual service was very low even with this high level of inventory. Panicking among the distributors was also another problem faced by Meditech.
Meditech has a large problem of identifying how to increase the finished goods inventory to match or correspond to

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