...from dusk to dawn in the city streets, parklands, laneways and cultural institutions in Melbourne’ (Bennett 2014) The White Night Melbourne festival is a major event that Melbourne has now hosted for two years, with its debut being in 2013. White Night Melbourne would be considered a major event as major events are a large scale special event that attracts large crowds and has a considerable amount of media attention. Major events are also expensive to stage. However, even though major events are expensive to stage they bring revenue to the businesses in the area where the event is being staged and raise awareness of the local area which helps promote tourism for a specific region. The White Night event was 1st conceived in Paris, France in 2002. Paris’ event name is ‘Nuit Blanche’ which translates to “White Night”. The event was created “to make art and culture accessible to large audiences within public spaces” (White Night Melbourne website 2014). From the event first being held in Paris in 2002, it has gained momentum as an international event with over 20 cities in the world now hosting a White Night event. Melbourne held its first White Night event in 2013 and was “a state government of Victoria initiative created by the Victorian Major Events company” (White Night Melbourne website 2014). In Melbourne’s calendar of events, this is a truly unique event for Melbourne as there are no other festivals that run from dawn till dusk that showcase our city streets and landmarks...
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...General guide to referencing 2014 edition From the Deputy Vice-Chancellor (Learning and Quality) Many students find learning the unfamiliar nature of academic writing a challenging experience. The puzzling art of referencing is no exception, with its traditions and initially obscure formatting rules, referencing can seem to be an overwhelming and annoying requirement standing between you and submitting your assignment by the due date. This guide has been written especially for you, new and returning Federation University Australia (FedUni) students, to demystify referencing and provide numerous practical examples of when and how referencing should be used in your writing at FedUni. As you study, you’ll come to understand that referencing is just a set of rules that you need to follow to adequately acknowledge the work and thinking of others in your assignments. These rules are important because they allow your teachers to decide whether you’ve demonstrated that you understand the topic at hand and show that you have completed the assignment yourself. If you ignore the requirements to reference source materials in your assignment, your teacher may decide you have committed ‘plagiarism’. This means you have failed to reference according to the rules and in doing so, not demonstrated that you have used the work of others in your work. Plagiarism is a very serious matter that can result in unpleasant consequences for your studies and career. So please take the time to understand...
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...School of Business and Law at RMIT’s City campus in Melbourne. Graduate School of Business and Law The Graduate School of Business and Law offers business management and law programs for business and non-business graduates. RMIT MBA programs are offered face-to-face at the Melbourne City campus, online through Open Universities Australia, and also at RMIT Vietnam. RMIT also offers global intensive study opportunities in Europe and Asia. No matter where or how you choose to study with RMIT, you will receive an internationally recognised qualification. Profile Looking to make the change from tennis coach to business leader, Nicholas Bartholomeusz chose to study an MBA to develop a solid understanding of business fundamentals. “RMIT’s program is tailored towards producing managers equipped with the skills to lead, so it was my first choice. Classes are designed to foster a range of learning styles and include plenty of both theory and application opportunities.” Nicholas Bartholomeusz (cover) Master of Business Administration (MBA) Which MBA Program? Most classes for Melbourne-based students are offered in either the award-winning Swanston Academic Building or the Emily McPherson College Building, which features the latest in multimedia technology, teaching and meeting spaces specially designed for collaborative learning and executive education, all in a central city location. Classes may also be scheduled in other buildings at RMIT’s City campus. RMIT offers two very differently...
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... October 2006 PREPARED FOR CITY OF WHITEHORSE City of Whitehorse MACROPLAN AUSTRALIA PTY LTD SYDNEY |MELBOURNE Page 1 of 60 MacroPlan Australia Setting New Standards + Contact Information PROJECT DIRECTOR Con Tsotsoros (Director, Spatial Planning) MELBOURNE SYDNEY Fairfax House Level 5, 19-31 Pitt Street, Sydney, NSW. 2000 t. 02 9252 1199 f. 02 9241 6002 REPORT CONTACT Jason Black (Associate Director, Spatial Planning) MELBOURNE MELBOURNE Level 4, 107-109 Flinders Lane, Melbourne, Vic. 3000 t. 03 9663 6826 f. 03 9663 2896 e. info@macroplan.com.au w. www.macroplan.com.au Signed+ …………………………………….……. Dated: 26 October 2006 + This document has been reviewed by the Director of the Spatial Planning Group, MacroPlan Australia. This document is for discussion purposes only unless signed and dated by the person(s) identified. Disclaimer © MacroPlan Australia Pty Ltd All Rights Reserved. No part of this document may be reproduced, transmitted, stored in a retrieval system, or translated into any language in any form by any means without the written permission of MacroPlan Australia Pty Ltd. Intellectual Property Rights All Rights Reserved. All methods, processes, commercial proposals and other contents described in this document are the confidential intellectual property of MacroPlan Australia Pty Ltd and may not be used or disclosed to any party without the written permission of MacroPlan Australia Pty Ltd. City of Whitehorse Page 2 of 60 MacroPlan...
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...(TAFE/VET) English language requirements (Undergraduate) English language requirements (Postgraduate) English language courses Scholarship opportunities for international students Accommodation and private rentals Student support and safety Career and employment services Live in Melbourne SELECTED COURSES Diploma of Accounting Diploma of Library and Information Services Advanced Diploma of Engineering Technology Diploma of Engineering - Advanced Trade Diploma of Engineering Technology Information and fees listed in this brochure are for non-resident students starting the course in 2015. Fees are subject to approval and may change. In some courses students must buy equipment or clothing that they will need in the course. These equipment or clothing costs are not included in the course fees listed and we recommend you seek advice from the relevant college. "I love the experience and life in Melbourne" Garry Kuan, Council of International Students Australia and International Student of the Year in 2012 Victoria University CRICOS Provider No. 00124K ACCOUNTING AND FINANCE “ Throughout my time at VU, I have gained an insight into the different cultures in Melbourne. I learned how to socialise with people from...
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...College, Cambridge a college of further education, for example Belfast Metropolitan College a college of further education but also a constituent part of a federal university, for example King's College London, one of the founding colleges of University of London Secondary education In some national education systems, secondary schools may be called "colleges" or have "college" as part of their title. In Australia the term "college" is applied to any private or independent primary and, especially, secondary school as distinct from a state school. Melbourne Grammar School, Cranbrook School, Sydney and The King's School, Parramatta are considered colleges. There has also been a recent trend to rename or create government secondary schools as "colleges". In the state of Victoria, some state high schools are referred to as secondary colleges. Interestingly, the pre-eminent government secondary school for boys in Melbourne...
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...perspectives of artists, community development practitioners sponsors and beneficiaries of the arts provided insight on how and in what ways the arts can evoke change by building connections and inspiring participation. Abstract The Lords mayor’s message: ‘’The Arts & Cultural Strategy for Cork City Council 2011 – 2015 is a statement of intent. It outlines our policies and strategies as we develop the services and facilities available to all of our citizens’’(Lord Mayor Cllr. Michael O’Connell,2015 p1) The Arts play a major role as an economic engine to promote local and regional development. Research shows that the presence of creative arts in the raise the quality of community life and there is a growing evidence that communities with high quality of life will prosper in the global economy. Arts development can also be important in renovating aging neighbourhood. Providing tenants for vacant store fronts and promote tourism. City of Cork and their alliance and the Arts alliance Ireland now give special recognition to communities with innovative programmes to promote the Arts in community development effort. Cork City Arts development uses a variety of incentive such as artists in residence, tax incentives, building renovations of Artists of and rehabilitation incentives, ,tax exemptions, to attract critical clusters of creative arts...
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...regional economies as backpackers visit a range of destinations. Special interest tourists such as backpackers, engage in backpacker tourism for a specific reason usually to satisfy particular interest or need. (Derrett 2001) The purpose of this essay is to evaluate backpacker tourism as a form of special interest tourism. This evaluation was based on examining the evolution and development of the backpacker tourism in Australia. In addition, a range of statistics outlines the profile of the domestic and international backpackers in Australia. Research into backpacker tourism articulated a shift in late 1980s, with new terminology such as ‘free independent traveler’ and ‘backpacker’ entering the tourism industry in favor of previous descriptions. The term ‘backpacker’ is extensively used by tourism market in Australia and New Zealand. In recent years, this type of terminology has begun to be used globally. (Hannam & Ateljevic 2009) A backpacker can be defined as “a traveler aged 15 years or above who spent at least one night in night in either backpacker or hostel accommodation during travel in Australia”. (Tourism Victoria 2009) From an economic and management perspective, backpacker tourism has the potential to develop into another important market niche. (Hannam & Ateljevic 2009) Backpacker tourism is a major growth market in Australia, which is stimulated by the desire for new experiences and learning about other places and cultures. As a result, backpackers tend...
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...‘Get in touch with your dark side’ MEDIA PLAN Period: July 2010–June 2011 10 Chocolate Parade Melbourne, VIC, 3181, Australia Phone: 123-456-7890 Fax: 123-456-7890 Email: mediaplanning@cocoadelights.com Web Site: http://www.cocoadelights.com Contact: Coco Jones Table of Contents Executive summary 1 Business description 1 Vision for the future 1 Business goals/mission 2 Business philosophies/identity 2 Main objectives 2 Situation Analysis 4 Marketing analysis 4 Customer analysis 6 Product benefits and unique selling proposition 8 Competitive analysis 10 SWOT analysis 14 Legislation and Regulation 15 Advertising analysis 16 Advertising strategy 16 Media Strategy 18 Marketing Analysis 18 Marketing Schedule 20 Media budget 23 Campaign evaluation strategy 24 Executive summary Business description Founded in 2000, Cocoa Delights is one of the youngest gourmet chocolate manufacturers in the industry. However we do not view our youth as a weakness, on the contrary, our youth is associated with our two most valued attributes: creativity and innovation. We dare to create the unconventional. Our team of master chocolatiers have been hand-picked from prestigious confectionary schools boasting centuries of chocolate expertise from France, Switzerland, Belgium and Italy. Whilst we value the traditions of these schools, we place an even higher value on their passion for innovation and enterprise. Cocoa Delights is the first company in Australia...
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...Corporate Social Responsibility S by-Labij kumar Boro DFT-VI ROLL-1O 12/4/12 INTRODUCTION The United Nations Global Compact, also known as Compact or UNGC, is a United Nations initiative to encourage businesses worldwide to adopt sustainable and socially responsible policies, and to report on their implementation. The Global Compact is a principle-based framework for businesses, stating ten principles in the areas of human rights, labour, the environment and anti-corruption. Under the Global Compact, companies are brought together with UN agencies, labour groups and civil society. The Global Compact is the world's largest corporate citizenship initiative and as voluntary initiative has two objectives: "Mainstream the ten principles in business activities around the world" and "Catalyse actions in support of broader UN goals, such as the Millennium Development Goals (MDGs)."[1] The Global Compact was first announced by the then UN Secretary-General Kofi Annan in an address to The World Economic Forum on January 31, 1999[2], and was officially...
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...Appendices Appendix 1: Cocoa Delights media plan ‘Get in touch with your dark side’ MEDIA PLAN Period: July 2010–June 2011 10 Chocolate Parade Melbourne, VIC, 3181, Australia Phone: 12 3456 7890 Fax: 12 3456 7890 Email: mediaplanning@cocoadelights.com Website: www.cocoadelights.com Contact: Coco Jones Table of Contents Executive Summary ........................................................................................................ 117 Business description ............................................................................................... 117 Vision for the future ................................................................................................. 117 Business goals/mission .......................................................................................... 118 Business philosophies/identity ............................................................................... 118 Main objectives ........................................................................................................ 118 Situation Analysis ........................................................................................................... 121 Marketing analysis ................................................................................................... 121 Customer analysis ................................................................................................... 123 Product benefits...
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...External research assistance * Research location * Methods used for research * Sample size * Budget * Time frame * Client interview * Research plan * Objectives * Scope * Research methods * Type of data * Sources of data * Data gathering methods * Sampling * Processing methods * Feasibility Introduction: Coles Supermarkets is an Australian supermarket chain owned by Wesfarmers. It has 741 stores nationally, including 45 BI-LO Supermarkets that also stock Coles private label brands, and more than 100,000 employees. Coles was founded by George James (G.J.) Coles when what was called the "Coles Variety Store" opened on 9 April 1914 in Smith Street in the Melbourne suburb of Collingwood. Expansion to more stores occurred and the chain was regarded as leaders in providing value to Australian shoppers (G. J. Coles learned the retail trade working for his father's "Coles Store" business at Wilmot, Tasmania between 1910 and 1913). Coles' interest in food retailing was spurred in 1958 when it acquired 54 John Connell Dickins grocery stores. It then acquired the Beilby's chain in South Australia in 1959 and 265 Matthews Thompson grocery stores in New South Wales in 1960. The exterior of a Coles supermarket in Springvale, Victoria. A Coles supermarket in Adelaide. An entrance to a Coles supermarket in Dee Why, New South Wales. Inside a Coles supermarket in Berwick, Victoria. An aisle in...
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...Harvard Referencing Guide Contents Acknowledging Sources................................................................................................................................................. 1 Variations in Referencing Styles within the Australian School of Business .......................................................................................................................................................................... 1 Using footnotes with in-text referencing How to Create a Reference List using a Harvard Style of Referencing ...................................................................... 1 Steps Involved in Referencing ....................................................................................................................................... 2 How to Cite References within the Text of an Assignment ......................................................................................... 2 Authors with the same surname and same publication year……………………………………………………………………2 Works with no author ........................................................................................................................................................ 3 Multiple authors ................................................................................................................................................................. 3 For a work that has more than three authors ....................................................................
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...Australian School of Business Harvard Referencing Guide Contents Acknowledging Sources................................................................................................................................................. 1 Variations in Referencing Styles within the Australian School of Business .......................................................................................................................................................................... 1 Using footnotes with in-text referencing How to Create a Reference List using a Harvard Style of Referencing ...................................................................... 1 Steps Involved in Referencing ....................................................................................................................................... 2 How to Cite References within the Text of an Assignment ......................................................................................... 2 Authors with the same surname and same publication year……………………………………………………………………2 Works with no author......................................................................................................................................................... 3 Multiple authors ................................................................................................................................................................. 3 For a work that has more than three authors ......................................
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...The Market / Customer Situation * customer description: The main target market for big day out is people aged 18 to late 20’s, who have an interest in mainstream, contemporary rock and electronic music (such as kanye West, Soundgarden, Muse and Foo Fighters). Most of the people targeted will live in the major cities where big day out is held (Sydney, Melbourne, Perth, Adelaide, the Gold Coast and Auckland new Zealand) however people from country locations who have access to social media sites such as facebook and twitter are also targeted. Big Day Out also has a large amount of loyal fans that attend yearly. There is a different type of festival on offer with 3 or more main stages which allows different genres to play at once meaning there is always something happening to cater for all clientele. As a result of the more diverse product range different markets can be targeted allowing Big Day Out to target a much larger market than other festivals. * The size of your market and growth trends: The festival has grown significantly since it began with 700 musicians and crew travelling with the festival in 2010 compared with 70 in 1993 (e-tainment news, 2012) however in the last year there has been a massive decline in ticket sales, taking the Adelaide festival as a sample only 1200 ticked holders attended the show this year being 2012 this is less than half the amount of ticket holders from last year’s show 2011 which had a turnout of 30000 ticket holders this...
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