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Memo/Business Profile

In:

Submitted By capricorn123
Words 997
Pages 4
MEMO TO: Class

FROM: Jennifer

DATE: November 13, 2012

SUBJECT: Chrysler Business Profile

Here is the Business profile that you requested on Chrysler LLC, on November 09, 2012.

Chrysler is committed to fostering cultural and global diversity, and dedicated to protecting the environment for current and future generations.

Chrysler LLC
1000 Chrysler Drive
Auburn Hills, MI 48326
Phone: 248-576-5741

Annual Sales: $55 Billion
Total Employees: (June 2012) 64, 200
Primary Line of Business: Automotive
Major Brands: Chrysler, Jeep, Dodge, Ram, SRT, Fiat, and Mopar
Manufacturing Facilities: (December 2011) * 12 Assembly * 7 Engine * 3 Transmission * 10 Stamping, Casting, Machining, Axle, Tool and Die

Management Directory * Sergio Marchionne, President and Chief Executive Officer * Doug D. Betts Vice President of Quality * Laurie A. Macaddino, Vice President of Audits * Nancy A. Rae, Human Resources Executive

Business Profile Chrysler Group LLC is an American based multinational automaker, in global strategic alliance with its majority owner, Italian manufacturer Fiat, since 2009.

Chrysler first organized as the Chrysler Corporation in 1925. Its core brands are: Chrysler, Jeep, Dodge, Ram, SRT, and Mopar vehicles and products. The company is headquarted in Auburn Hills, Michigan, United States.

On June 10, 2009, Chrysler LLC emerged from a government backed chapter 11 reorganization as Chrysler Group LLC, in alliance with Italian automaker Fiat. Initially holding a 20% interest in Chrysler Group, Fiats stake was increased to 58.5% following acquisition of the equity interests held by the U.S. Treasury (6% on June 3, 2011) and Canada (1.5% on July 21, 2011) The stake was further increased to 61.8% in July 2012.

Chrysler LLC’s executive structure consists of 39 executives, Fiat 155. Chrysler LLC divides their executive staff into 27 smaller groups, and Fiat 28. The executives for the two devise strategies and policies to ensure that Chrysler LLC and Fiat meets its goals. They plan, direct and coordinate operational activities of the company.
Corporate Mission, Vision Statement
The founding philosophy of Chrysler was "design with purpose." After the Chrysler Corporation went into bankruptcy in 2008, a new company emerged with a realignment of its mission, vision, and principles to return the company to profitability. In the redefinition, the new vision, mission and principles reinvigorated the purpose of Chrysler's "design with purpose." This new Chrysler Group mission, referred to as its "vision" is...

"Our vision is to build cars and trucks people want to buy, will enjoy driving and will want to buy again."

The new Chrysler Group further defines its "purpose"...

"To create the type of exciting, efficient, reliable, safe vehicles you expect and deserve."

In an open letter to stakeholders in 2009, the CEO at that time, Bob Nardelli defined three basic principles for the new Chrysler Group...

* Enhance our core
Invest in product enhancements; strengthen our customer focus; improve our relationship with our dealers; and recommit the entire organization to a new level of quality. * Extend our business Develop or establish partnerships to provide new products; build off of existing products to extend into new segments; explore new and adjacent market opportunities; and accelerate new technologies and innovation. * Expand our market pursue global alliances to fill gaps in our product portfolio and open new geographic opportunities; increase global sales by building from our existing dealer network; and invest closer to our global customers by enhancing regional business operations and global engineering centers.
Global Diversity
As a global company Chrysler Group strives for diversity in all areas of our business. Chrysler has brought together people with an outstanding range of skills and experiences from all different cultures and backgrounds. Chrysler Group Office of Talent Management and Leadership Development Leads the way toward achieving excellence in diversity. Chrysler Group sponsors diversity events, having zero tolerance for discrimination and harassment.
Chrysler seeks and actively recruits a diverse workforce; Chrysler takes great pride in their commitment to fostering an all inclusive work environment where all are treated with dignity and respect. Chrysler believes that because of their culturally diverse workforce that allows them to take a visionary approach, strategically, and apply new technologies. Chrysler Group is driving to develop a culturally diverse network that represents the customers they serve. The Chrysler Minority Retail Development Program that was established in 1983 has given opportunities to people from Africa to Alaska.
About Chryslers Leadership Commitment to Diversity and Inclusion
Chrysler historically has been a leader in promoting diversity throughout its enterprise. Chrysler was named one of the “100 Best Companies for Working Mothers” by working mothersmagazine 12 times, also Chrysler has been recognized five times by the Human Rights Campaign Foundation. * Since 2009 Chrysler Group has been named to Hispanic Business magazines annual Diversity Elite 60 list. In 2010 CEO Marchoinne reaffirmed the commitment of Chrysler’s leadership team. Marchionne wrote “Culture is the fabric that holds organization’s together. It is not just an ingredient for success; it is the essence of itself.” * In March 2011, the editors of Diversity Inc magazine, named Chrysler Group to the magazines 2011 list of “Top 50 Companies for Diversity.” * In April 2011, Chrysler Group was named among nation’s “Top Supporters” of Engineering Programs of Historically Black Colleges and Universities.
Code of Ethics Chrysler expects all of its employees to contribute to a cooperative working environment in which the dignity of each individual is respected. * Quality : Chrysler’s commitment to quality and quality improvement processes is essential to its growth and prosperity. Employees should strive to exceed customer expectations, both internal and external, and continuously improve the quality of Chrysler products and services. * Protection Of The Environment: Chrysler is dedicated to protecting the environment for current and future generations and to complying with all applicable environmental laws and regulations. The company expects and encourages the active support and participation of its employees in pursuing new products and manufacturing technologies that promote resource conservation, facilitate recycling, eliminate pollution, and preserve.

References www.chryslergroupllc.com/company/leadership/Pages/Team.. topics.nytimes.com/top/news/business/companies/chrysler... retailindustry.about.com/od/retailbestpractices/ig/Comp...

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