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How to Make a Successful Grand Opening Event by Shelley Frost, Demand Media

Your company's grand opening ceremony allows you to throw open the doors and welcome potential customers inside. The event gives you a chance to showcase your products or services as part of the marketing component of your business plan. Throwing together a quick grand opening at the last minute is likely to waste your time and money. Begin planning the details of your grand opening long before you are ready to open for business to ensure you have a large turnout.
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Step 1

A grand opening draws in potential customers with special events.

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Identify the target group you want to attend your grand opening event.
Consider the typical customers you expect to frequent your business, such as parents of young children if you open a kids' clothing store or busy adults for your errand business.

Step 2
Schedule the grand opening ceremony during the week and at a time of year that isn't busy with holidays or other activities. Choose a time that works best for the schedules of your target audience. For example, if you're starting a teacher supply store, schedule the grand opening during the summer or during the early evening hours when the teachers aren't at school.
Related Reading: How to Hold a Grand Opening for a New Store

Step 3

Advertise the grand opening ceremony through press releases, signs, online ads and newspapers ads. On the day of the event, place large signs, balloons, banners

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