...American Studies 170 “Dyes and Dolls: Multicultural Barbie and the Merchandizing of Difference” In the article “Dyes and Dolls” by Ann duCille she discusses how many, “manufactures have taken on a global perspective of a nearsightedness that constructs this whole new world as small and cultural difference as consumable (Ann duCille, p267). When Barbie turned the age of thirty Newsweek reported that there were 500 million Barbie dolls sold, on Barbie’s thirty fifth birthday Boston Globe reported that nearly two Barbie dolls are sold every second somewhere in the world; and fifty percent of these dolls are sold in the U.S (Ann duCille, p267). 1990 Mattel Inc discovered a new marketing strategy to make more money by going “ethnic” launching a campaign for Black and Hispanic versions ( A. duCille, p267). According to Deborah Mitchell, say Ann, Deborah ( African American woman) says, “Barbie allows little girls to dream”. “When little girls fantasize themselves into the conspicuous consumption, glamour, perfection, and, and some have argued anorexia of Barbie’s world, it is rarely, if ever, “in their own image that they dream” Regardless of what color dyes the dolls are dipped in or what costumes they are adorned with, the image they present is of the same mythically thin, long-legged, luxurious haired, buxom beauty (A. duCille, p268). But profit still continues to be the driving factor merchandizing of difference (A. duCille, p267). “As feminist have protested almost from...
Words: 305 - Pages: 2
...Home Depot A. Executive Summary * Introduction * The Home Depot Story - First Stage (1979-2000) * The Home Depot Story – Second Stage (2000 – 2006) * Problem Identification * Case Questions Introduction * Home Depot was founded in 1978 in Atlanta, Georgia by Bernie Marcus and Arthur Blank. * Both of them worked at Home Improvement Company in California and were fire by this company. * So instead of looking for a new job they decide to start up their own business based on a vision they had. * This vision was about creating home improvement stores similar to warehouses where customers would be able to find different types of tools and products with the help of experts in home improvement and customer service. * Home Depot created the concept “Do it yourself” (DIY) where homeowners were encouraged to buy products and tools and to use them to build, repair and improve their own homes. * This concept of “Do it yourself” was Home Depot’s main strategy to become successful in the Home Improvement industry. The “Do it yourself concept consisted on: * Prioritizing customer service (special attention to their customers problems) * Providing customers with training workshops and clinics to teach them how to repair their own homes. * Vendors and sale associates went through a rigorous training in product use before servicing customers. * Sales associates develop relationships with customers rather than just merely seeing...
Words: 1495 - Pages: 6
...Introduction: Vision: To be a Rs. 50 billion food company by the year 2020 in the convenience food segment by launching products and services in the domestic and international markets that enhance lifestyle and create value for our customers through management excellence at all levels. History: National Foods began its journey in 1970 as a Spice company, with a revolutionary product that popularized the concept of having clean, healthy food. National foods’ initiatives were, to make food that is hygienic, reduce time spent in the kitchen by women, foster health and contribute towards personal attractiveness, so that people who use our products would be able to experience a more rewarding life-style. This was long before the phrase ‘Corporate Mission’ had even been invented. However, our founder’s philosophy remains unchanged over time. Even if their language – and the notion of only women doing the housework – have become outdated, in this age of rapidly changing lifestyles, fuelled by the rampant development of technology; consumers are compelled to alter their eating habits. National Foods responds to this challenge of developing innovative food products based on convenience and quick preparation in line with modern lifestyles and yet retains traditional values through its diverse collection of food products. In a history that now crosses three decades, National Foods’ success has been influenced by the major events of the day – economic boom, depression, wars...
Words: 4233 - Pages: 17
...Curriculum Vitae Daniel Alex Wache Kapila Tel: Mobile: +260 977 12 33 91 or +260 972 45 95 63 or +260 954 12 15 58 email: dwaj2007@yahoo.com |PERSONAL PROFILE | | | | | |SEX: MALE | | |DATE OF BIRTH:29TH August, 1973 | | |AGE: 39 YEARS | | |Married and Children : 4 ( two Boys and two Girls ) | | |Nationality: Zambian ...
Words: 2269 - Pages: 10
...RETAIL BUSINESS Since 1985, Malaysia has seen unprecedented growth in retail business. International names like Tesco, Jusco, Carrefour, Isetan, Cold Storage to name a few have made their presents felt among the consumers in the country, influencing the consumers buying behaviour, and affected by these very same consumers in their business strategies and policies (Elle Morena, 2014) Their business models have led to low prices and good quality products. This is also the outcome of supply strategy of high volume purchases, and in the process developing strong supply community. Local mom and pop retailers, though are making a hue and cry about the almost monopolistic business practices by these big retailers, have found new means of surviving. Knowing the local communities almost by names, they have found niche market by offering personalized services such as delivering gas tanks to their homes and supporting community activities such as the Rukun Tetangga. Standardization was the strategies developed for global consumptions. This strategy has become global phenomena, and had a profound impact to the globalization of taste such as the taste for fast food as in Mac Donald's, KFC, Star Bugs and many more. The standardization strategies are manifested in the supply policies, image, branding, human resource policies and many more. However, as consumer s are becoming more and more diverse, standardization as it was requires a re evaluation. The consumer expectations have...
Words: 2425 - Pages: 10
...business strategy Program: BBA (H) Section: a Assignment # 2 BATA: STRATEGIC CHOICES Submitted to: Mr. Ghulam Ahmad Rana Submitted by: Sohail Mazhar 083805013 Moeez Saleem 083805016 Umer Ashraf 083805027 Shahbaz Arshad 083805030 Zain fazal Ahmad 083805032 Furqan Tariq 083805046 Omer Sher 083805129 DATE: 26-03-12 BATA PAKISTAN LTD PAKISTAN FOOTWEAR INDUSTRY: ➢ Pakistan has a large footwear industry. It had a footwear market of above 150 million pairs per year. ➢ In Pakistan footwear industry can be divided into two sectors formal sector and informal sector ➢ Formal sector consist of about 500 small manufacturers, each producing from 500 to 40,000 pairs per day. Firms in this sector included giants such as Bata and servis ➢ Informal sector has the big market share of about 80 percent, was comprised of over 17,000 units, each with the average of two employees. ➢ Exports About dozen firms are involved in the exports but only Servis, Bata, Firhaj, Epcot. Shafi and Rajex participated regularly in the major annual footwear exhibitions in the Dusseldorf, Germany. ➢ Government Policy has big influence on the large players of the footwear industry through their import and export policies and duty rates. ➢ Sales Tax Small manufacturers prefer not to grow too large. They just want to remain under...
Words: 2586 - Pages: 11
...* ------------------------------------------------- Contents * ------------------------------------------------- 1. Hypercity: * ------------------------------------------------- 1.1 History * ------------------------------------------------- 1.2 Structure * ------------------------------------------------- 1.3 Financials * ------------------------------------------------- 1.4 Hypercity, Bannerghatta Road * ------------------------------------------------- 2. Store Strategy and Structure * ------------------------------------------------- 3. Store Environment * ------------------------------------------------- 4. Employee Conflicts and Politics * ------------------------------------------------- 5. Store Decision Making * ------------------------------------------------- 6. Store Culture and Core Values * ------------------------------------------------- 7. Store Innovation * ------------------------------------------------- 8. Information and Control Processes * ------------------------------------------------- 9. Store Technology and Design * ------------------------------------------------- 10. Employee Training and Benefits * ------------------------------------------------- 11. Conclusion * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- 1....
Words: 3966 - Pages: 16
...Journal of Economics and Behavioral Studies Vol. 2, No. 4, pp. 138-150, Apr 2011 Factors Affecting Retailers Attitude towards Manufacturers: A Study on Unilever Intisar Alam, 2Afreen Choudhury* Business School, BRAC University, Bangladesh 2Faculty of Business Administration, East West University, Bangladesh *ac@ewubd.edu 1BRAC 1Muhammad Abstract: The study addresses broadly the performance related issues as to what extent is the impact of various factors responsible in terms of retailers for doing business with manufacturers in FMCG (Fast Moving Consumer Goods) sector at Dhaka in Bangladesh. The theoretical framework was designed based on the literature and hence two hypotheses were formulated. The samples were selected by Proportionate Stratified Sampling method. The data were collected by distributing 10 items questionnaires to 50 retailers under different categories in Dhaka. The questionnaire was developed on the basis of exploratory research which were used to measure retailers attitude. Data collected were sorted out and keyed in into SPSS and were analyzed using descriptive statistics to answer the research question. Using the Factor analysis we have extracted four factors and named those factors as Manufacturer’s Production Standard, Managerial Efficiency, Promotional Capability and Customer Solution Capability. The result of the Multiple Regression analysis showed that there is a significant relationship between retailers’ attitude (dependent variable) and the factors...
Words: 7236 - Pages: 29
...success of the movie is caused not by its deep cultural ties with Japanese cinema and Japanese horror movies in particular, but because on the contrary "Ring" has little to do with its traditional background. Hideo Nakata deliberately cut off all the cultural traces in order to make cinematic language of the movie universal and cosmopolitan thus giving a way for its intercultural translation and to be easily replicated. In order to do it first I will analyze different Japanese merchandizing strategies and study the film as a media product. Second, I will briefly overlook history and main stylistic traits of Japanese horror movie genre. In my general overlook on Japanese horror cinema, I will focus on two main horror film sub-genres kaidan and ero guro and will give few examples of classical horror films. Then, I will analyze plot and themes of the film and compare them to the Hollywood remake. Finally, I will briefly summarize the cultural influence of Ring. Ring as a media product and its merchandizing strategy Nowadays despite the down...
Words: 5256 - Pages: 22
...Sales & Operation Planning Adrian Rader American Public University Kristopher Bradshaw Sales & Operation Planning Sales and operation planning sets the foundation for any successful business. In order to succeed a company must be prepared from the beginning and set the groundwork or procedures it will follow. From customers to sales and marketing to developing, the sales and operations planning is designed to set up all the plans for every aspect of the business. The process in done is phases and tasks must be done before everyone can come together at the first meeting. Meetings must be set up well in advanced to allow everyone involved adequate time to prepare their part of the meeting. The process has been becoming more prevalent with businesses as they see the importance of this step. It is important early on that everyone knows their role. In the mid-1980s, Oliver Wright developed the sales and operations planning process. “He essentially recommended to his manufacturing clients that they get Sales plans from their Sales organizations to use as a basis for production planning” (Lapide, 2014). The tasks that must be done before the first meeting are simple. The people who should be part of the process need to know in order for them to prepare for the first meeting. The dates need to be set for first yearly meetings to allow for adequate preparations. If the company is going to use technology, the software must be tested to make sure the accuracy is correct...
Words: 1687 - Pages: 7
...Bazaar’s line of products. E.g. Jockey, Van heusen, Opportunity: * A lot of scope in Indian organized retail as it stands at approximately 4%. * Increasing mall culture in India. * More people these days prefer to visit big stores where they can find large variety under one roof Threats: * Competition from other value retail chains such as Shoprite, Reliance (Fresh and trends), Hypercity and D mart. * Unorganized retail also appears to be a threat to Big Bazaar’s business. A large population still prefers to visit local convenient stores for daily purchases * Changing Government policies * International players looking to foray India Functional area Sales forecasting Inventory management Visual Merchandizing Addition of new skus Compaign management Inbound logistics Other Type of DSS used in-house software /recently shifting to erp...
Words: 321 - Pages: 2
...Introduction If you go to the Hardrock Café Web site today (May 1, 2014), you will be impressed. You will find a very slick and visually exciting home page that rotates you through stunning scenes of Hardrock hotels, casinos, dining locations and concert venues around the world. There is a “Rewards” tab that allows you to expand your personal information profile, track travel and vacation plans, and monitor your earned points from any number of Hardrock customer community involvement schemes. You can shop for a wide range of Hardrock branded products for men and for women as well as pricier rock and roll paraphernalia and collectors’ items. You will learn that Hardrock has nearly 200 locations across 51 different countries and that the firm’s history traverses the glory days of the rock and roll genre from 1971 to the present. All in all Hardrock Café purports to be a great success story. But things at Hardrock Café were not always so wonderful and there was a time in the 1990’s when the enterprise faced the possibility of going under as a business. As other theme-based restaurant chains like Plant Hollywood came on the scene and as organizations like resort and hotel chains sought to attract the 20 to 30+ year-old demographic, Hardrock began to lose its distinctiveness as a brand and a venue. Compounding these strategic issues, internal operations at Hardrock began to unravel, complicating the management and control of the business. It turns out that greatly improved...
Words: 1608 - Pages: 7
...market: cooperate market and social market Cooperate market includes seminars, conferences, charities collection, trade show, company picnic, meeting of board members and stockholders Accounting market of events Profit margin, expenses and deal with customers for gain,(rent of place, service charges, one person serving for catering services, transportation charges, décor expenses tent reception, entertainment and accessories, printing charges, accommodation charges, contingency fund (if something went wrong then in that case we could use that fund or services), promotion of the event Structure of company: Event director Program coordinator, venue coordinator, equipment coordinator, promotion coordinator, hospitality coordinator, merchandizing coordinator. Uniqueness of selling: Accommodate different cultures, offer various types of events, Customers: Educational institutes, companies, sport companies etc Competition:...
Words: 389 - Pages: 2
...Running Room Individual Assignment What do you think about the train-the-trainer approach used at the Running Room? What are the advantages and disadvantages? The train-the-trainer program teaches subject-matter experts how to design and deliver training programs (264). They are often asked to do training programs because they have unique knowledge and the needs of a particular group of trainees. I am not sure if a store manager would really be considered a SME with unique knowledge and skills. A store manager who is new to the company may not know how to train other employees in general. A manger may also not have the best customer service skills, but knows how to sell or do merchandizing. I think the Running Room may want to train the managers of the various Running Room stores more than once a year possibly. I do think it is an advantage that the Running Room provides a forum for managers to discuss training issues, initiatives and challenges. The only problem is that they have 111 managers, and I think having one training program once a year for that many of them is not a good idea. For one, since there is such a large the amount of managers that are there, I highly doubt every single one would be able to voice their opinions about their training problems and concerns. If you think about it, if every manager had only one minute to speak, that would be almost 2 hours of managers just voicing their concerns before the training day really begins. For two, due to the vast...
Words: 427 - Pages: 2
...“God has blessed us with the grace of a once in a lifetime sacred celebration-Our Sesquicentennial Anniversary.” Father Gordon Kalil Our Parish will acknowledge our sacred heritage by celebrating in many ways with all of our families and our histories. Will you commit to helping make this a truly parish wide celebration by committing to helping with the many events planned for throughout the year? Yes, I/We commit to helping with at least one of the celebrations during the year October 2007 to November of 2008. Family Name ___________________________________________________________ Family Members/Ages __________________________________ _______________________________ __________________________________ _______________________________ __________________________________ _______________________________ Address ______________________________________ City _______________________ State _____ Zip _____________ Email _________________________________________ Telephone ________________________________________________________________ When did your family join St. John the Baptist Parish?__________________________ Please tell us the story of your family’s journey to joining St. John the Baptist Parish. (attach more paper if necessary) Turn this page over & become an active part of our celebration...
Words: 379 - Pages: 2
