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Mercyside Project

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Submitted By prabhags
Words 1493
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Diamond Chemicals Plc (A)
The Merseyside Project
Case Analysis

Team Members Ashish Massey Neil Demello Prabha Srinivasan Srishti Sarin

Executive Summary
This report provides analysis and evaluation of a capital budgeting project proposed to Senior Management in Diamond Chemicals. The project has been proposed to improve the product output of Diamond Chemicals’ Merseyside factory. However, problems such as capital expenditure, marketing cannibalization, discount rate, etc. have recently surfaced from different departments. Diamond Chemicals need to take all these factors into consideration and eventually decide whether or not they should carry out this project.
Methods of analysis includes identification of the relevant cash flows and evaluation of impact on Earnings per Share (EPS), payback period, Discounted cash flow (NPV analysis) and Internal Rate of Return (IRR), with respect to benchmark investment criteria for similar engineering-efficiency projects.
The results provide a comparatively better NPV, IRR, payback period, and average annual addition to EPS. Since all four investment criteria are

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