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Mergers and Acqusitions

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Submitted By Maurice123165
Words 1319
Pages 6
Mergers and Acquisitions
Professor:
BUS 508
November 1, 2013
University

ABSTRACT
The purpose of this research is to give an overview of the merger and acquisition between United States Airways and American Airlines. Also, we will access the positive or negative effects due to the merger acquisition as well as examining the organizational structure and determining how the human resources department played a role in changing the company back into a major airline within the industry.

Mergers and Acquisitions When describing the circumstances that resulted in the merger acquisition of United States Airways (U.S. Airways) and American Airlines (AA), we have to understand the root cause in mating these two corporations into one business model. The first reason was the simple decision to bring two major airlines together that were headed into default, especially American Airlines that had become known as one of the worst in the airline industry. Service delays, customer service backlash and employee loyalty were some of the main contributors why this airline needed help and a boost to get back into the competitive market. U.S. Airways was losing its battle with superpower Delta, discount fare air carrier Southwest and mega international flyer United airlines, both American and U.S. Airways were continuously losing their customer base due to the other airline companies merging and giving consumers better customer service, more city destinations to choose from and the attraction of lower fares. American and U.S. Airways were being pushed into the corner of losing their companies, so in order to stay competitive to reclaim some of the market share a merger and acquisition of the American airline by U.S. Airways was the only option in surviving. Secondly, it just made good business sense to merge since the makeup of the airline industry had changed

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