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Meso Economics

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Mesoeconomics

Introduction:

Mesoeconomics is new concept used to describe the study of economic arrangements which are not based either on the microeconomics of buying and selling and supply and demand, nor on the macroeconomic reasoning of aggregate totals of demand, but on the importance of under what structures these forces play out, and how to measure these effects. It dates from the 1980s as several economists began questioning whether there would ever be a bridge between the two main economic paradigms in mainstream economics, without wanting to discard both paradigms in favor of some other basic methodology and paradigm.

The term comes from "meso-" (which means "middle") and "economics", and is constructed in analogy with micro and macro economics.

The problem

• How to analyse economic coordination and change in a way that is useful for the study of growth and development, technological and institutional change, market and price dynamics
• The problem is that micro-macro is no good. Why? Because it cannot analyse the process of change as it actually happens, through changing connections and changing populations.
• Micro sums to macro is static and without structure (also without knowledge as interactions and populations). It does not deal with populations, networks, structures or processes.
• For analysis of economies as evolving complex adaptive systems, we need to start with what exists and what changes

Economic systems are made of rules:

Rules are the elements of meso.
A meso is a rule and its population of actualizations.
The complexity of an economic system resides in the variety of the actualizations (meso population), the micro systems (of actualizations) and the macro systems (of meso).

Meso is a generic rule and its trajectory:

A meso unit is a generic ‘rule’ and its population of actualizations.
A meso trajectory is how a meso unit changes with time.
Economic evolution is the origination, adoption and retention of novel generic rules. It is the coordination of meso units (economic order) and change in meso systems in consequence of meso trajectories (economic evolution).

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Three-Phase Meso Trajectory
Phase 1:
Origination of a novel generic rule. The origination phase is that where the rule enters into existence (changing the dimensionality of the system) by entrepreneurial imagination or consumer experimentation.
Phase 2:
Adoption and adaptation of the rule in a population of carriers. The adoption phase is the communication of the rule to other carriers, who then adopt the rule. The population of the rule changes from one to many.
Phase 3:
Retention and maintenance of that rule in a population of carriers.
Retention is where the carriers stabilize the rule for ongoing use.
This is where behavioural routines and social institutions form.

Apple iPod: (How the product is accepted?)

Apple is always known for the innovation they introduce with every new launch of product.

They are the engines for innovations in electronics. Rest of the companies are the coaches of trains who try to follow apple.

The real turn around comes in the music industry when apple introduce iPod in year 2001.

Earlier there were walkmans (in the segment of the portable music player) by Sony.

Apple innovate the new portable media player with outstanding design with track wheel to change the song or to increase & decrease of the volume with the capacity of the 2 gb & more. That means you can store more songs now on your music player.

Steve jobs the founder of Apple introduced the iPod in his unique style. After the launching of iPod, they sold 1 million iPod in just 2 weeks. Which is consider to be tremendous response for any new product.

People literally stand in the queue for their iPod the night before.

Step-1:

Origination

They have created the linkage between the art & technology with simplistic & attractive design. Through extensive use of entrepreneurial imagination, they have created world class product. The product has every potential to change the dimension of the industry.

Step-2:

Adoption

The people welcome the iPod with every possible way. They have adopted it very rigorously. Combination of style, passion for music, coolness factors are associated with the iPod. Apple have passed the adoption stage very successfully.

Step-3

Retention:

After launching the iPod in 2001, in 2003 they have launch another higher version of the iPod with higher capacity like 8 gb & more with touch interface. New iPods are available in more vibrant colours than ever before.

Here retention policy of Apple is very clear, you don’t have to switch the brand for more features. But you have to be loyal to the same company. In a way apple have controlled all the forces equally of mesoeconomics thus it became highly valuable company.

Apple has market capitalization of $ 586 billions which is almost half of Indian GDP.

.

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