...Analysis of Metaphor of Two Turkish Videos Understanding the branding strategies of any company or business goes beyond the listing of a set of steps which can effectively summarize and target their buyers. The entire strategy of branding a product revolves around a company’s response to the changing dynamics of consumer psychology. In an effort to unscramble the complexities involved in the branding steps undertaken by the two Turkish commercials for Pepsi, both have a striking way to attract its consumers with its way on focusing on the young adults of this generation. Since its launch, Pepsi has always targeted the youth segment. In the first Turkish Pepsi commercial, they have a World Music award winning pop singer Tarken, who targets the young youth of this generation. Tarken is known for his use of sexual and romantic themes in his work. With that as an advantage, Pepsi is able to target men and women, anywhere from their teens to young adults. In his commercial for Pepsi, he enters a villa alley way where the music begins to start up and a drummer begins to drum, attracting young children to come out and see what it is all about. As the drumming continues it attracts more young audience with a full band parade, which then turns into a huge a party. The success of the Turkish award winning pop artist, Pepsi has gone a long way in strengthening its brand value in the minds of the consumers. It is no secret that sex sells. The Pepsi Max commercial with Aysun Kayaci...
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...bringing additional imagery into verse, making the abstract concrete, making literary works more sensuous. The third, figurative is a way of adding emotional intensity to otherwise merely informative statements and conveying attitudes along with information. And the last, it is a way of saying much in brief compass. She divides figurative language into seven types, namely metaphor, simile, personification, metonymy, paradox, overstatement, understatement, irony and illusion. 2 Keraf (1998: 129) divided majas (figures of speech) into two classifications, namely majas retoris (rhetoric) and majas kiasan (analogy). The first classification covers illiteracy, assonances, anastrophe, apophasis, apostrophe, asyndeton, polycyndenton, chiasmus, ellipsis, euphemism, litotes, paradox, hyperbole and oxymoron. Meanwhile the later covers simile, metaphor, allegory, personification, allusion, metonymy, irony and synecdoche. Another Indonesian linguist, Muliono (1989) divided majas or gaya bahasa into three categories. They are majas kiasan or perumpamaan/perbandingan (analogy/comparison) which consists of simile, metaphor and personification,...
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...The Yorùbá Animal Metaphors: Analysis and Interpretation ADÉSOLÁ OLÁTÉJÚ University of Ibadan, Nigeria ABSTRACT The paper undertakes a study of animal metaphors in the Yorùbá language with a view to highlighting the stylistic and communicative potentials of these metaphors. To achieve the set objective, the animals – domestic and wild – involved in metaphors and their individual distinctive characteristic features that motivate their metaphorical interpretations are highlighted. The paper also discusses the sources of animal metaphors, which are said to be located in three areas, namely: the Yorùbá naming culture, animal characteristic habits and behaviour, and the Yorùbá poetry. In discussing the metaphorical processes involved in the interpretation of animal-related metaphors, a two-dimensional approach is adopted: stylistic and cultural. In the first, the semantic features of animals involved in metaphors are decomposed into semantic markers that are of two types. The first is the High Priority Semantic Markers (HPSM), which determine the cognitive/conceptual meaning of the metaphors, and the second is the Low Priority Semantic Markers (LPSM), which determine the secondary metaphorical interpretation. Animal metaphors involve transference of meanings, and whatever meanings or interpretations are assigned to a particular animal metaphor, are culture and context dependent. The paper concludes with stylistic and communicative functions of animal metaphors, with the submission...
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...Analysis of “The Story of an Hour” written by Kate Chopin The story under analysis is written by Kate Chopin. Kate Chopin was an American author of short stories and novels. She wrote for both children and adults. She is considered as a forerunner of feminist author. Unlike many of the feminist writers of her time who were mainly interested in improving the social conditions of women, she looked for an understanding of personal freedom. She put much concentration on women’s lives and their continual struggles to create an identity of their own personality. Her stories were not accepted by the public of that period. Through her stories Kate wrote her own autobiography and documented her surroundings. She is the author of such works as “The Awakening”, “A Night in Arcadie”, “Désirée’s Baby”, “At Fault” and “The story of an Hour”. The action of the “The story of an Hour” takes place in the house of Mr. and Mrs. Mallard, in the middle of 19 century. In a bourgeois family. I’d like to remark that at that time the situation was different from the current state of things in modern world. Women were supposed to obey their husbands, devoting themselves fully to raising a baby and taking care of their house. No time for their personal needs, hobbies, interests and work. Women lived all their lives in the shadow of their husbands. “The story of an Hour” begins with sad news. Mrs. Mallard’s sister Josephine and her husband’s friend Richards try to inform her husband’s death. During the...
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...performs a dramatic monologue about the reflections it observes throughout the days and years of its life. The mirror’s identity awakens the reader to the identity of the woman which it sees, but the mirror not only sees the woman, it becomes her. William Freedman (1993) writes, in The Monster in Plath’s “Mirror”: The woman becomes a narrating reflector of herself as mirror and of whatever passes before it. She becomes the writer who writes of the mirror in which she perceives herself and of the mirror she is (pg 156). Plath develops the character of the mirror, and the woman this mirror observes, through the personification of the mirror. Plath’s Mirror, maneuvers through figurative language, free verse form, personification, and metaphor. The primary language of Mirror is figurative. Figurative language is defined by Clugston (2010) as “the use of words in ways they are not normally used in order to create a distinct imaginative effect or impression” (10.3). “I am silver and exact. I have no preconceptions” (Plath, 1963). Generally, it is not logically accepted that a mirror would have a voice. As written in William Freedman’s, Sylvia Plath’s, “Mirror of Mirrors”(1987), “Language may not say what the speaker means (though only other language can determine or do that)” (pg. 59). What Freedman proclaims is that only figurative or metaphoric language can...
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...Taylor Hallahan March 23, 2014 Case Study Analysis Busn Policy and Strategies “Seeing your metaphor is important and must be done before you can walk out the metaphor in your daily life.” Most of us in this world don’t understand the concept of a metaphor or what it can do for your life. We go day to day with the same routines and nothing ever changes. We are caught up in what we are suppose to do and don’t realize that we aren’t getting anywhere or when we do it is usually too late. The metaphor we create throughout our lives isn’t necessarily the one we should always keep. Jason and his record company encountered some difficult problems with their metaphor. They realized that their company wasn’t working well with the metaphor they had chosen; they made some changes, and created a whole new metaphor for their business. In “Speak Performance” by Jim Walz, Jason uses many metaphors for his record company, realizes that they aren’t working, and changing his view on the company. This corresponds into our own life’s and made me think about what metaphors I have and how I can change them if they aren’t helping me reach my main vision in life. Jason first came to realize that his company was in trouble by the distribution of his products. Things were being positioned lower on the shelves, and they were not getting end cap displays like they had in the past. Also, their online sales were starting to suffer. He also noticed that his artist’s numbers were dropping. Less the...
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...Journeys involve choices, which can slightly or significantly alter the paths we take in life as the poem consists of two roads which metaphorically represent choices. “ Two roads diverged ... and that has made all the difference” demonstrates how the author has learned to take responsibility for the choices he has made in life and is content that choices make who we are. Robert Frost uses several techniques such as metaphors, repetition and symbolism. Repetition displays the character’s frustration towards making choices and symbolism shows the unseeable end to this path being taken. The main technique used is metaphor as the whole poem represents the journey of life and the choices that are a part of it. The journeys in life we take can lead to choices that change our life forever. Throughout a journey an individual must make a variety of choices. The Road Not Taken by Robert Frost clearly shows the composer’s thoughts on making choices throughout a journey. In the first stanza of the poem it says, “ Two roads diverged in a Yellow wood”. Frost has made use of a metaphor to convey that there are multiple paths which can be chosen in life. Colour symbolism is also used to provide the reader a sense of caution using yellow, symbolising warning. Each road also leads to different places; one may not be as enlightening as the other as stated in the poem, “ Long I stood, and...
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...Ministry of Education of the Republic of Moldova State Pedagogical University “Ion Creangă” Foreign Languages and Literature Faculty English Philology Department DIPLOMA PAPER Figurative Language, Language Shaped by Imagination in Katherine Mansfield’s Short Stories Submitted by: the 4th year student Paşcaneanu Mariana Group 404 Scientific adviser: Tataru Nina Senior Lecturer Chişinău 2012 Contents INTRODUCTION 2 CHAPTER I: SHORT STORY AS A FORM OF FICTION 5 I.1.Common Characteristics of a Short Story as a Form of Fiction. Its Plot and Structure. 5 I.2. Figurative Language. Definition. Function. 9 I.3. Imagery – Language that Appeals to the Senses 11 I.3.1. Simile, Metaphor and Personification. 13 1.3.2. Symbol and Symbolism. 26 I.3.3 Allegory. 30 CHAPTER II: LANGUAGE SHAPED BY IMAGINATION IN K. MANSFIELD’S SHORT STORIES 36 II.1. Figurative Language, Symbolism and Theme in "Her First Ball": 37 II.2. Katherine Mansfield – Techniques and Effects in A Cup of Tea. 41 II.3. Literary Colloquial Style in “Miss Brill” by K. Mansfield. 49 II.3.1. Lexical features—Vague Words and Expressions 49 II.3.2 Syntactical and Morphological Features 52 II.3.3 Phonological Schemes of the Figures of Speech 55 II.4. Simplifying Figurative Language in K.Mansfield’s Short Stories 60 CONCLUSION 64 BIBLIOGRAPHY 66 APPENDIX 70 INTRODUCTION Figurative Language is the use of words that...
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...Art as Technique 1. Defamiliarization is stripping objects or subjects from their individual or “familiar” characteristics and giving them unusual or “unfamiliar” traits to allow the reader to see it in a whole new perspective. An example of this is in Tolstoy's defamiliarization of spanking, explaining the act as “to strip people who have broken the law, to hurl them to the floor, and to rap on their bottoms with switches.” The crude description removes the disciplinary context it had and creates a vicious and “savage” form of abuse. This continues with Tolstoy saying “Just why precisely this stupid, savage means of causing pain and not any other – why not prick the shoulders or any part of the body with needles, squeeze the hands or the feet in a vice, or anything like that?” The initial reaction to the latter quote is condemning its barbaric nature. However upon thinking that, it exposes several contradictions and hypocritical opinions as the only thing that changed in both scenarios was the form of punishment, not the infliction of pain on the child itself. Like Shklovsky said “the object isn’t important,” it is the connotations it conveys. 2. The concept is quite prevalent in feminist literature, specifically in the feminist critique in which most, if not all, the female characters are produced by men and male-oriented literature. However, gynocriticism isn’t immune to this technique as it could easily be exploited to further “radical feminism”. In the feminist...
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...An Analysis of “Acquainted with the Night” by Robert Frost Many of Robert Frost's works have been interpreted as autobiographical, incorporating his love for the natural world in the thoughts and feelings of the speakers of his poetry. The genius of his work however lies in the broad meaning of his words so that they apply to everyone. In his poem "Acquainted with the Night", Frost uses symbolism and rhythm skims to convey through the speaker what many feel are lonesome feelings of isolation from some awful deeds, which the speaker feels ashamed of. Others may view the poem as being full of optimistic, life proclaiming symbolism that reflects the speaker's pride in choosing the road less traveled. His use of symbolic ideas allows for his work to be interpreted in various ways, and every reader can find their own meaning to his words. Robert Frost experienced many losses in his life including his father in 1885, his mother in 1900, his sister in 1929, and four of his six children, two of which died at very early ages. Of course everyone experiences losses in their lives, but one can imagine the profound effect the death of a child would have on one's disposition. The often gloomy and even depressing tones of many of his poems can be seen as a projection of his own depression and feelings of loss. Most people read "Acquainted with the Night" as dealing with the ideas of loneliness, depression, sufferings, and even contemplation of suicide. Everyone can relate to the feelings...
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...1. The basic format for a proposal includes the following steps: Introduction Problem Analysis; major causes, Evidence and Effects of the probem. Plan for solving the problem: Major steps, Support and Deliverables. Benefits of the Plan: Costs-benefits analysis Conclusion 2. Proposals are used in college, in the workplace and anywhere you want to pitch a proposal or new project idea including grant writing. 3. The steps for inventing your proposal’s content are defining the problem, analyzing the problem, researching, inquiring, and finding similar projects. 4. The three primary sources of information for proposal writing are online, print, and empirical sources. 5. The steps to planning to solve the problem are map out the plan, explore each major step, figure out costs and benefits, and finding similar projects. 6. Costs and benefits should be listed to prove to the readers that the benefits of their investment are worth the risks. 7. In choosing an appropriate style, the steps are creating an Authoritative Tone, use metaphors and similes, pay attention to Sentence Length, and minimize the jargon. 8. Three tips for designing the proposal are creating a look, create white space and use meaningful headings. 9. The four steps in revising and editing a proposal are looking for inconsistencies in content, getting rid of extra stuff, tweaking the design and proof reading. 10. Five major problems listed are students are “paid to play”, have out of...
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...“Harlem” * Of the six images, five are similes. Which is a metaphor? Comment on its position and its effectiveness. “Or crust and sugar over-“ The metaphor helps create the shift in the poen and also gives a deeper meaning of what the poet is trying to say with greater impact. * What specific denotation has the word “dream”? Since the poem does not reveal the contents of the dreams, the poem is general in its implication. What happens to your understanding of it on learning that its author was a black American? The specific meaning of “dream” is to be in pursuit of something, or a goal on e wants to accomplish. The understanding of the poem reveal some struggles and hopelessness because as a black American in the early 1900s it was difficult to do anything or even aspire to dreams. “The author to Her Book” * Vocabulary: haiting, feet, meet, vulgars. Line 3-4 refer to the fact that Bradstreet’s book The Tenth Muse was published in 1650 without her permission. * Haiting : feet or impoerfect * Meet: to become aquainted with * Feet : standing position * Vulgars: ignorance of or lack of good breeding or taste, crude * The poem is an extended personification addressing her book as a child. What are similarities does the speaker find between a child and a book of poem? What does she plan to do now that her child has ben put on public display? “ill-formed offspring” tells that something was wrong with the baby, but in different...
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...touch poem about ones father and how he misses him dearly. He recalls a memory they had once shared together. The next poem that will be laid out and made more clearer to the viewer will be a poem about a mans father and his hard work. The narrator of the story is one that is recalling his past and how he felt bad for his dad as a young boy. As he has gotten older and more understanding to challenges in life he starts to relative the hardship and to feel bad for his dad. Some expressions or descriptions that are used inside poems are figurative language, symbolisms, metaphor, simile, and personification. Figurative language is words or expressions with a meaning that is different from the literal interpretation. Symbolisms are the use of symbols to represent ideas or qualities. In the essay we will discuss the ideas of how the author uses different ways that they have put there thought together in the poem. Metaphor is a term of used to imply comparison between two literally incompatible items; it does not use explicit connective words. Simile is an explicit comparison of items from different classes using words such as like, as, appears, or seems. Personification is attributing human feelings or characteristics to abstractions or inanimate objects. These are some things that you might find with in the poem that we are going to come to a come closer understanding of by the end of this essay. Although we might not find every single one of these with in each...
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...to the reader by evoking a sense of despair. As the soldiers’ bodies are returned from war, Dawe explores the undignified treatment of the corpses, zipped “in green plastic bags”. Irony in the title alludes to the fact that the soldiers are not returning to a celebration and are unidentifiable, “piled on the hulls of Grants”. Gaining an emotional distance through the use of a third person voice, the poem enables the reader to view the tragedy in its entirety. Repeating “home, home, home” accentuates the emotional ties of the soldiers, a technique indicative of the monotony of the experiences involved in warfare. Equally, “telegrams tremble like leaves from a wintering tree…the spider grief swings in his bitter geometry”, uses simile and metaphor to portray the coldness of death and spreading of grief throughout the community. The technique of symbolism applied in Homecoming evokes the pain of death through “dogs” and their haunting “howls”. They raise their “muzzles in mute salute” respectfully, in the silent homecoming. Demonstrating the diversity of the soldiers, the harsh “c” sound is maintained throughout “curly-heads, kinky-hairs, crew-cuts, balding non-coms” to portray the...
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...The Story of an Hour Analysis Kate Chopin’s short story called The Story of an Hour fits its title because the whole story happens in literally an hour or less. In the story the first character we hear about is Mrs. Mallard a wife of a man who works at a railroad; it is also known that she has a heart disease. We also hear about her sister, Josephine who had to break the news to Mrs. Mallard about her husband’s supposed death, the last character is Mr. Mallards friend named Richards, who seems to be with Josephine just for moral support and to be there if anything were to happen. The setting took place in Mr. and Mrs. Mallards house when Josephine went to break the news “in broken sentences” to her about the railroad accident that happened and seemed to cause the life of Mr. Mallard. The story is told in third person, and it only takes an hour or less to find out what really happened at the railroads. After she had heard of the disaster that had happened back at the railroads she started to cry on her sisters shoulders. She was paralyzed at the fact that her husband had died she was in a huge shock and did not expect such news. The story then goes on talking about depression “There was something coming to her and she was waiting for it, fearfully. What was it? She did not know” I believe that what was coming to her was a depression that she had never felt before. Mrs. Mallard’s felt guilt mostly because she realized that she had taken her husband for granted. Also, by taking...
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