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Mgames

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Submitted By kbennett1982
Words 1181
Pages 5
PMAN 638
27 March 2011

mGames

Kishia Michele Bennett

Table of Contents

1. Problem Identification, By Kishia M Bennett
2. Situation Analysis , By : Michael A. Mckinzie
3. Recommendation, By: Olufemi Ademola Aborisade

Who would have ever imagined that in the mid 90’s the gaming industry could be worth over 100 billion dollars today? Let’s take a closer look at company mGames and identify the problems, analyze its challenges and recommendations for success.
Problem Identification The company mGames has the potential to become a very successful, but unless it puts its house in order and tackle the numerous problems facing it, mGAMES will continue to experience the ups and downs of improperly managed success. One of the underlying problems facing mGames is the lack of effective leadership. The tension and the dialectical internal dynamics are manifestation of the lacking leadership that should guide and steer the organization towards a common goal. The success of any organization is very dependent on its leadership, but apparently Noal Fisher, former president and CEO, failed to resolve the impending conflicts within the organization. Successful leaders should effectively manage opposing tensions, especially those of individual, goals-vs- group goals (Engleberg& Wynn, pg. 129). Another problem is lack of cash flow, not having adequate funds to invest in more development and production of new quality games, mGames doesn’t have a true competitive edge and appreciation for trends of the gaming community. Typically engineers that produce games tend to develop for the future because the gaming industry is constantly changing. It had been known in 2009 when Microsoft released Madden’ 09, that they have already started developments for Madden 2013. Production, performance, and logistics, are a

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