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LinkedIn Headline Worksheet

How to CREATE an impactful Linked In headline:
Your “LinkedIn Headline” is the single most important section of your LinkedIn profile: it shows up prominently when you appear in search results and should make the searcher want to click to read further. The “Linked In Headline” appears directly below your name and by default your headline will be your current job title and company name, but leaving it set at the default is a missed opportunity to engage others in your brand.
To maximize this section, we recommend you customize your headline. It should quickly capture the reader’s attention by describing what you do and how you add value to an organization. This can be challenging considering you are only allowed 120 characters for this section. Here’s a formula to help you create an impactful headline of your own. your headline SHOULD INCLUDE 3 KEY ITEMS:
Professional / functional title and level – generic and forward-focused
Value / contribution – how you make a difference / what you’re known for
Areas of expertise – incorporate top keywords from job postings (hint: use www.indeed.com)
The following sample LinkedIn headlines have these key items included. The Professional/functional title and level should always come first, as you’ll see in the red boxes below. The value/contribution and the areas of expertise can come second or third based on your preference. On the following four samples, the title and level is shown in the red rectangle, the areas of expertise are shown in the blue ovals, and the value/contribution is shown in the green parallelogram.

Sample 1:
Design Driven Security Analyst | Leverage Network Management Background | Design & Manage Security Services
Sample 2:
Administrative Professional | Produce Cost Savings Through Process Improvement | Report Creation &

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