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1. What are some strategic metrics that movie exhibitors care about that are reported in the case? How does your exhibitor compare to the other exhibitors? The industry average?
Number of theaters by complex size, market leaders, tickets sold and box office gross, average movie ticket price
Changes in interest rates and the availability and cost of capital, the effect of the leverage on its financial condition, prices and availability of operating supplies, cost control procedures on operating results.

2. What metrics does your movie exhibitor report on their web site? Are they similar or different from what is reported in the case?
Concessions, Advertising, Box-office revenues.

Small to mid-size markets, Acquisitions, which is focusing on taking advantage of opportunistic small market acquisitions. Screen advertising, box office admissions, concessions and other revenues.

3. Using your company’s spreadsheets, or the summary spreadsheet, prepare your evaluation of: a. Short-term solvency, or Liquidity – Are they solvent in the short term? Ratios increased from 09 to 12, which means they already meet its shot-term financial obligations. b. Long-term solvency, or financial leverage. Ratios decrease from 09 to 12, not meet the long-term financial obligations. c. Asset utilization, or turnover. Efficiently manage its assets d. Profitability. Have profits e. Summarize your evaluation of the common-size income statement and changes over time. Gross income, operating income are increased every year, f. Summarize your evaluation of the common-size balance sheet and changes over time. Increased every year, and develop very well. g. From the perspective of your major, what’s possibly causing this firm’s performance? Efficient and effective management. h. From the perspective of the general

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