Complete the following table by describing creativity, innovation, and the rules of innovation in your own words. Include the following in your response:
a. One real-life management example of using creative intelligence
b. One real-life management example of innovation
c. List all of the rules of innovation and include at least one sentence describing each rule in your own words
Format any references used in APA format.
This assignment is due in Week One.
|Creativity and Innovation |
|Creative Intelligence |Describes an individual perspective or belief on how they see and understand the world also the |
| |aspect of personality |
|Innovation |New way or method of doing the same thing but different and better |
|Rules of Innovation |“ 1. Exert strong leadership on the innovation strategy and |
| |portfolio decisions. |
| |Integrate innovation into the company’s basic business |
| |Mentality. |
| |3. Align the amount and type of innovation to the company’s |
| |business. |
| |4. Manage the natural tension between creativity and |
| |value capture. |
| |5. Neutralize organizational antibodies. |
| |6. Recognize that the basic unit (or fundamental building |
| |block) of innovation is a network that includes people |
| |and knowledge both inside and outside the organization. |
| |7. Create the right metrics and rewards for innovation.” |
| |(Rowe, 2004) |
A. As a leasing consultant I have to use creative intelligence daily as every person is different. As I tour the community I have to ask the right question and listen to their answers and use emotions/daily lives to sell my community. For example a person wanted an apartment later but we had availability now so I have to get creative in explaining how it gave them more time to move in slowly paint some walls mount television so they would not lose the prefect home for them. B. As a leasing professional there is always room for innovation. My boss wanted to know what day of the week we received the most traffic in the office. So to figure this out I have to pull traffic reports from tours, calls, email, and work orders. After pulling these reports we figured out our busiest day of the week and peak hours of the day. With this information we were able to better staff the office for these peak times in return helping all the customers and increasing our bottom line. C. 1. Good applying guiding for improvements on company decisions 2. Incorporate the approach for basic business improvements 3. Support the amount and improvements for an company
Reference Alan Rowe (2004) Creative Intelligence: Discovering the Innovative Potentail in Overselves and other, 1E, Chapter 1 and 2
