...The effect of involvement on visual attention and product choice ARTICLE in JOURNAL OF RETAILING AND CONSUMER SERVICES · MAY 2015 DOI: 10.1016/j.jretconser.2015.01.002 CITATIONS READS 3 143 4 AUTHORS, INCLUDING: Bridget K. Behe Patricia Huddleston Michigan State University Michigan State University 133 PUBLICATIONS 578 CITATIONS 46 PUBLICATIONS 748 CITATIONS SEE PROFILE SEE PROFILE Lynnell Sage Michigan State University 8 PUBLICATIONS 7 CITATIONS SEE PROFILE All in-text references underlined in blue are linked to publications on ResearchGate, letting you access and read them immediately. Available from: Bridget K. Behe Retrieved on: 07 February 2016 Journal of Retailing and Consumer Services 24 (2015) 10–21 Contents lists available at ScienceDirect Journal of Retailing and Consumer Services journal homepage: www.elsevier.com/locate/jretconser The effect of involvement on visual attention and product choice Bridget K. Behe a, Mikyeung Bae b,n, Patricia T. Huddleston b, Lynnell Sage a a Department of Horticulture, Michigan State University, East Lansing, MI, USA; Department of Advertising and Public Relations, Michigan State University, East Lansing, MI, 48824, USA b art ic l e i nf o a b s t r a c t Article history: Received 28 March 2014 Received in revised form 19 January 2015 Accepted 20 January 2015 Available online 4 February 2015 Our study examined the effect of...
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...Water Facts How Much Water Does it Take? • 2,072 gallons to make four new tires • 20 gallons of water per glass of beer • 101 gallons of water to make one pound of wool or cotton • 2,110 gallons of water for one pair of leather shoes • 900 gallons of water for one pair of blue jeans • 36 gallons of water per egg • 60 gallons of water per serving of corn • 18 gallons of water per apple • 3 gallons of water per tomato • 2.6 gallons of water per sheet of paper • 37 gallons of water per cup of coffee • 11 gallons of water per slice of bread • 32 gallons of water per glass of wine • 1,083 gallons of water for one cotton shirt • 468 gallons of water per pound • 616 gallons of water per 4 oz. hamburger • 1,232 gallons of water per 8 oz. steak • 39,090 gallons of water are used to manufacture a new car, including tires How Much Water Do We use? • Taking a bath or shower: average is 9-12 gallons per person • Americans combined use each day for showers: more than 2.7 billion gallons of water • Watering the lawn:180 gallons • Washing dishes by machine: 13-19 gallons • Washing clothes: 35-50 gallons • Washing the car: 50 gallons • Brushing your teeth: 2-5 gallons • Cooking: 5-10 gallons • Flushing the toilet (once): 4-7 gallons • Leaking toilet (per day): 60 gallons Water Facts There is the same amount of water in the world today, as there was when the earth was formed, actually it's the same water. The water that...
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... FAMILY DIVISION Plaintiff V Amanda Smith Defendant MEMORANDUM ISSUE Our Client, John Smith wishes to file a modification of child custody giving him full physical custody of his children, Joshua age 6 and Taylor age 3, in response to his former wife’s petition for relocation to Michigan. RULE With any child custody case, including petitions for modification, the paramount concern is the best interests of the child. Johns v. Cioci, 865 A.2d 931, 936 (Pa. Super. 2004). ARGUMENT The Parties were married on June 19,1998 and as a result of that union, their two minor children, Joshua age 6 and Taylor age 3 were born. The parties were separated April 4, 2006 because of the mothers infidelity. The current custody order was put into effect July 9, 2006 giving full physical custody to the mother with shared legal custody and visitation for the father. The mother has filed a motion for relocation to Michigan to live with her current boyfriend that she met on the Internet. In June of 2006, she met him in person for the first time herself and her children. She frequently takes the children to Michigan to visit her boyfriend and his family. She also insists that the children call the boyfriends mother grandma. The boyfriend, BJ Rodriguez, raises pit bulls for breeding purposes and dog fighting. Currently at his residence, there are 6 adult dogs and 13 puppies. Pit Bulls are typically known for their aggressive behavior towards...
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...Bertie Barfield ENG/115 Determining the Causes and Effects of Water Pollution in Lake Huron The Great Lakes, Lake Erie, Michigan, Huron, Superior, and Ontario, are our largest freshwater system. Lake Huron, like the other Great Lakes contain many species of wildlife, and is in danger of being polluted. This pollution is harmful to fish, wildlife stocks, and to the humans of this region. At the University of Mississippi, Latham, A., Wright, E., & Tsang, A. [n.d.] produced a study that focused specifically on Pollution's Effects on the Great Lakes Ecosystem. Determining the causes and effects of water pollution in Lake Huron may facilitate new ideas and solutions for cleaning up our waterways’ and improving public health. Although there are many causes of Lake Huron’s pollution, most fall under three categories: 1) Point-source pollution; 2) Nonpoint-source pollution; and 3) Air pollution. Point-source pollution refers to mercury, fecal matter, and sewage, from treatment plants or industrial facilities, being dumped into the Lake. Nonpoint-source pollution refers to runoff of polluted water from crops or lawns which contain contaminants. These contaminants may be oil, sand, salt from roadways, agricultural chemicals, and nutrients and toxic materials from urban or rural areas (The Lake Huron Centre for Coastal Conservation, 1998-2012). Additionally, air pollution is also a major concern. According to the Lake Huron Centre for Coastal Conservation, “…the...
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...Staffing/Recruitment program Capstone University of Michigan September 4, 2011 Contents Executive summary 3 Background of the company 4 Identification of six staffing/recruitment strategies 5 Identify research tools used to determine current background information 6 Identify best practices 7 References 8 Appendix 9 Executive summary Successful recruitment involves several processes which involves development of a policy of recruitment and retention and determining the current and future need of the organization. The University of Michigan has set these policies in place in order to recruit and retain the best faculty and staff. “Diversity matters at Michigan. It is a core value of our distinguished university and a key factor in assuring the excellence, inclusiveness, and welcoming environment that make Michigan a great place to work and learn. Their web site has been created to demonstrate the University of Michigan’s commitment to ensuring diversity in recruiting, selecting and retaining a diverse and highly engaged staff community”(University of Michigan, Diversity, 2011). The University of Michigan’s recruitment site is based on a six-step process which I have listed below. Their website provides a wealth of tools and resources provided to guide their staff in recruiting and retaining valued staff members who will contribute their ideas, experience, and talents to making the Michigan Difference. 1. Building Awareness and Knowledge...
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...The Condition of Lake Heron Sherrika R. Newman Professor Carrie Miller English Composition November 24, 2013 Lake Heron is one of five Great Lakes located on the west by the state of Michigan in the United States. It is the second-largest Great Lakes due to the having a surface area of 23,000 square miles. But by volume Lake Huron is only the third largest of the Great Lakes. Looking at illustration (A) below, Lake Heron is surrounded by Lake Superior, Lake Michigan, Lake Erie and Lake Ontario. It is often referred to “the lake in the middle.” (A) In illustration (A) above you can also see that Lake Huron is connected to Lake Michigan through the straights of St. Mary’s River. It is a fact that this lake was the first Great Lakes to be discovered by European explorers. It is also a reality that Lake Heron has become a victim to water pollution over recent years. This has become a major issue for Coastal Conversationalist. Lake Huron has become a major dumping ground for many different types of pollutants. These pollutants enter the lakes fresh water and are commonly classified by point source or non-point source pollution. Point source can usually be traced back to the specific location and source of culprit. Dumping of hazardous chemical depositions or nuclear waste from industrial and treatment facilities is an example of point source pollution. Because point source pollution can be traced back to the owner it is the easiest source of pollution to control and regulate...
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...Alaska Brand Audit Brand Inventory History Alaska has been a unique brand for many years. Originally known as Russian America because it was owned by Russia, the origin of the name Alaska is a misconception from the first Russian explorers to venture into Alaskan waters (the original Aleut word "alaxsxaq" literally meaning "object toward which the action of the sea is directed"[Alaska]). When the United States bought Alaska, even though the price was only two cents an acre, it was known for many years as “Seward’s Folly” or “Seward’s Icebox”, after William Seward, the Secretary of State who was primarily responsible for pushing the purchase from Russia through Congress. In the early days Alaska’s brand image was mostly negative. It was known as the “Frozen North”, the “land of ice and snow”, the “land without summer”. Many of these images are from the stories and poetry of Robert Service, Jack London and their contemporaries. A good example of this writing is the poem “Cremation of Sam McGee”— see appendix II, (Service). All these extreme brand images dominated perceptions of Alaska prior to the discovery of gold in the Klondike in the late 1800s. After gold was discovered these negative perceptions were softened somewhat, though they remained rather negative—in large part due to the difficulty of living in the far north. Our Brand Survey We did a brand audit of Alaska to see how well Alaska has worked past these harsh criticisms. To accomplish this we surveyed...
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...most creative line possible that includes style, amplitude, control and speed. Freeriding takes place down a challenging mountainside with many single track trails that have numerous different obstacles as you descend downwards through the rocks and trees. In our area, the best place to travel to is none other than Upper Peninsula’s beautiful Marquette that offers some of the best mountain biking around. Single track trails are usually trails that are meant for one direction and most times are very narrow trails that have a variety of manmade jumps, hand built wooden obstacles, or utilize the natural formations in nature such as rock faces that pose as huge drops not meant for the timid. Although Marquette offers some trails that are great for people just getting into the freeriding sport of mountain biking....
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...Let's Go Fishing Iris Ritenour Com/155 November 30, 2013 Erin Fuller Let's Go Fishing It is always an exciting time when going deep sea fishing. Some people regard fishing as an old man’s sport. People have been captivated by the sea since the beginning of time, and of catching fish since around the same time. The sport has grown hugely in many ways, yet has stayed the same in many aspects. Imagine looking at the ocean as a slick plate of glass when it is calm, or it can be a very dangerous place if a storm decides to get it riled up. Fly fishing, on the other hand can be a relaxing adventure. Although it takes skill to cast a fly rod, a sharp eye to find the fish, a special hand to convince the fish to take the feathery lure, and quite possibly some fast reflexes to hook the fish, if you get that window of opportunity. If you do not get it right, you can watch your fish majestically swim away as he spits out the feathery hook, and you reel the line in as gracefully as you cast it out. Although deep sea fishing and fly fishing are similar as sports, they differ concerning equipment, locations, and types of fish. For those of you interested in fishing, but are not so lucky at it, there are some guidelines you may want to try. The first important thing you should know is that the equipment you use is very important. “You would not want to “bring a knife to a gunfight,” because it wouldn’t be prudent.” ("Fishing." 123HelpMe.com. 13 Nov 2013 <http://www...
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...but communicates the specific value it will bring to the consumer. The synergy would be centered on the web and feed through advertising media like facebook, tweeter and shop envy sites. Targeting the right message to the right audience at the right time will allow My Bike to be successful in its goals. I. Situation Analysis The Bicycle Industry In 2011 there were approximately 15.7 million bicycles sold within the US in all wheel sizes these sales, combined with the sale of related parts and accessories, represents a $6 billion dollar market. There are five primary channels of distribution: * Specialty bicycle retailers; * Mass merchandisers (Ex: Wal-Mart, Target, Kmart); * Full-line sporting goods stores; * Outdoor specialty stores; * Other channels such as internet sales. Sales by mass merchandisers make up approximately 70% of the units sold but only 27% of the sales revenue....
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...Product Launch Plan * Product description * The product that is being offered is called the Eco-Jacket. The North Face realizes that the most adventurous and tech savvy traveler will need a way to feel safe and free while traveling to the worlds coldest destinations. The Eco-Jacket is a jacket made with a durable Gore-Tex fabric that will keep the traveler warm and cozy. The jacket has a Tri-climate insulation made exclusively for The North Face. The benefits that set this Eco-Jacket apart from the others is the solar insulation and built in charging system for any smart phone or tablet. The solar insulation will keep the body temperature up while the weather cools down. The sun rays in the day will charge the Eco-Jacket so it will stay warm and cozy all through the night. The solar panels are lightweight so the customer won’t even know they are wearing it. The inner lining is equipped with charging ports that are connected to the solar panels so the traveler will always have a fully charged smart phone or tablet. * The North Face has been the brand well known for its durable winter clothing. Our designs are authentic, innovative and tested in extreme conditions. We at The North Face have teams of developers, designers, product managers, and athletes that test and fabricate every piece of clothing before it goes on the market. (Face, 2013) The Eco-Jacket will be put through rigorous test to ensure the durability and reliability of the new solar technology before...
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...(NYSC: MTN) June 22, 2014 Securities Analysis Vail Resorts, Inc. (MTN) Company Background (Life Cycle Analysis) Vail Resorts, Inc. is a Premium Luxury Resort company that resides around the mountains and their product would be the great outdoors. The outdoors activity is what brings people to the resort. Their mission statement is “Experience of a Life Time”. Vail Resorts, Inc. considers themselves to have 5 different stakeholders, first is the guest, second is their employees, third is the community, forth is nature and the environment and the fifth is the shareholders. All 5 stakeholders are very important to Vail Resorts, Inc. and are part of every thought when growing the company. The foundation of the company was established in the mid 1950’s by some skiers (Pete Seibert and Earl Eaton) that had a dream to build a ski resort like no other. Vail Resorts, Inc. falls into three different areas which are the mountain, lodging, and real estate. The company is known for their mountain resorts which is Vail, Beaver Creek, Breckenridge and Keystone that is in Colorado; Heavenly, North star and Kirkwood in the Lake Tahoe area in California and Nevada; Canyons in Park City; Afton Alps in Minnesota and Mt. Brighton in Michigan. Vail Resorts, Inc. Hospitality which is the lodging division that owns and operates hotels, condos and private residences located in the area. The lodging division of the company includes five Rock Resorts luxury hotels, Half Moon, National...
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...Decision-Making Process Decision-Making Process My wife and I decided to purchase our first house together a little over a year ago. This was our first step as a married couple to make a large joint-decision. We started the process by discussing our requirements for the home, location, and price range. We determined that we wanted at least three bedrooms, two baths, and a garage. Living in South Florida a pool and outdoor space was also a requirement. One of our desires was that it would be in a non-gated family-friendly neighborhood similar to our childhood homes in Michigan. Based on our current jobs and possible future employment opportunities we chose a location that was central to highway access and central to both Ft. Lauderdale and West Palm Beach, within the city limits of Boca Raton. Boca Raton is known to have high-rated schools, better utilities, and an expansive list of community activities for adults and children. We also decided to buy as the market hit bottom prices and interest rates we at their lowest. This way our property could also be a possible investment. In our house hunt we began searching for homes utilizing online apps like Zillow and Reator.com. We quickly realized that we would find homes that we were interested in to only find out that they actually sold months ago! We then decided to hire a real estate agent to assist...
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...The Branded Customer Experience … touching lifestyles, desires, and emotions. Whitepaper #5 In this marketing-centric economy of instant e-mail offers, hyped CRM, and endless competing media images [aka: noise, noise, noise] … some, very-select brands actually break through the clutter and create genuine interest, excitement, and loyalty in the marketplace. Beyond simply selling a product … a location … or a service, these “experiential brands” excel at merchandising and selling a relationship. They “connect” with their customers. They engender emotional loyalty. They go beyond transactions and establish true differentiation and value in the customer’s mind. Power brands like Southwest Airlines, MTV, Starbucks, Harley-Davidson, ESPN, Victoria’s Secret, IKEA, Nickelodeon, Disney, Martha Stewart, and Target … and up & comers such as JetBlue, REI, Sephora, and American Girl … deliver visionary and well-conceived “experiences.” They’ve reinvented otherwise intangible, commodity products and services. They’ve got personality. They know how to image, package, and merchandise themselves as experiences. They’ve succeeded in building real trust and connectivity. And, on some level … each is a celebration. As such, intangible brands suffer from a higher perception of “personal risk” in both the purchase decision and bonding processes. As seen in the recent tanking of air travel – United and Delta’s soft under-belly contrasts greatly with Southwest and JetBlue’s structural momentum...
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...(Geology of Ice Age National Scientific Reserve of Wisconsin)Create a 12- to 15 slide MicrosoftPowerPoint® presentation for your chosen geologic feature. Address the following: Describe the various geologic events that have occurred in the region around your feature. Describe the geological features and various types of rocks that formed in the area, such as mountains, craters, canyons, volcanoes, fault lines, or folds. What is the most prevalent rock type of your feature? Describe the rock type’s mineral composition. How old is your geologic feature? Estimate the absolute age of the feature, and discuss methods used to determine the age. What geologic event created your feature? Discuss the process of plate tectonics related to the formation. Explain the significance of igneous, sedimentary, and metamorphic rocks in your region. Describe the types of weathering and erosion processes that have likely affected the physical appearance of your feature. Describe any significant water, ocean, desert, or glacial features associated with your region, and the process involved with creating one of them. Explain what resources are abundant in the region and the importance and economic value of these resources to the region. In conclusion, explain why you selected this geologic feature for your presentation. Include graphics. Include details in speaker notes . http://wisconsingeologicalsurvey.org Climate change—the long view Updated December...
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