...The Walt Disney Company. Walt Disney was created cartoon like Mickey Mouse, Minnie Mouse, Pluto, Donald Duck, Daisy Duck, Goofy, Huey Dewey and Louise Duck. Animation history to grow until 1914 that Winsor McCay create animated named Gertie the Dinosaur in the next year Otto Mesmer made a silent animation with the famous story plot is Felix the Cat....
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...Mickey Mouse Many years ago who would have believed a small little rodent creature would be the icon of not just a multi-billion dollar company, but a symbol of innocence, youth, and happiness. The icon of course is no other than Mickey Mouse, a character that has hundreds of different meanings to many different people. Mickey today is not the same mouse that first appeared in 1928. Mickey was once a mischievous, adventurer, and over the years has transformed into a cheerful, calm, educational tool. Mickey Mouse originally created to be only an animation appeared on the big screen on November 18, 1928. Mickey Mouse’s first appearance was in “Plane Crazy” (1928). This short film was about Mickey becoming a pilot as an attempt to impress his future girlfriend Minnie Mouse. His goal throughout the cartoon was to get Minnie to kiss him while flying the plane. He tries so hard to get the kiss that he leaves Minnie to no other choice, but to parachute out of the plane to escape. Shortly after this cartoon was made another one titled “ Gallopin’ Gaucho” (1928), but it was not until “Steamboat Willie” (1928) that Mickey became very popular. During Walt Disney’s time other cartoonists were trying out innuendo and sexuality, or trying to steal ideas from one another, the Walt Disney creations became original, enjoyable and something for the entire family, regardless of age to enjoy together. Mickey Mouse has a very unique personality that represents his founder Walt Disney...
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...Mickey Mouse Monopoly The Mickey Mouse Monopoly documentary reveals the obscure social messages behind the animated films created by the Disney Company. Although we are conditioned to believe that these movies are pure forms of entertainment, further examination has proved that there are hidden messages concerning gender, race and class that Disney is instilling in the minds of children. The speakers in the documentary argue that Disney is extremely political and hides its ideas behind innocence, magic and fun. When masked by features that are appealing to a younger audience, it is difficult to realize these ideas without taking a closer look. One of the main controversies discussed in this video is the way that Disney portrays women in its productions. The way that females are shown is similar across all Disney films, even animal characters. They are shown having a seductive or entrancing way about them, large eyelashes, attractive bodies and large breasts. Doctor Carolyn Newberger, a psychology professor at Harvard University, pointed out the scene from Aladdin when Jasmine seduces Jafar to distract him while Aladdin tries to rescue her. This scene suggests to viewers that women can use their bodies to manipulate men in order to get what they want. Other ways women are portrayed in these films are vulnerable, weak, and always needing to be rescued by a male. Aside from gender, race is another issue that is often misrepresented in these productions. One example in the...
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...Strapped down watching Mickey Mouse club house, with frosted animal cookies taunting me on top of 1990’s T.V in a lady's basement. I was strapped in a carseat being baby sat by our neighborhood babysitter, watching Mickey Mouse with my stuffed soccer ball with a goth bedroom looming in the darkness in the other side of the basement. I wasn’t alone either all the neighborhood kids are there. Then I’m starting to get bored so I chuck my soccer ball across the room vividly regretting what I just did, because the fact I was in a carseat I could not walk at all. So I sat there and thought and finally I was going to try and walk with the carseat on my back, so I was trying my hardest to get up then I did, now the hard part was walking. I walked...
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...Pablo C. Avila ENG101.2651 Dr. J. Elizabeth Clark 18 October 2007 First essay on The Things They Carried The Vietnam War was the longest military conflict in the U.S. history, from 1959 to 1975[1]. Many soldiers who fought there have written books about their experiences, however, Tim O’Brien, an American writer and soldier at Vietnam, has written the best story telling about what the war was; The Things They Carried. In this, his last novel, he recalls and tells all his experiences in detail about the war; as well as stories about his friends, and makes a reflection about them. He shows his feelings through stories that are difficult to clearly identify as “true.” This book shows us situations of hurt, friendship, and even love that soldiers experienced in war and how they have affected them even nowadays. One major point about Tim O'Brien’s work is how many situations hurt the soldiers’ lives. From the beginning, O'Brien starts his work by numbering the many things soldiers have to carry; C rations, knives, some photographs, and even some relatives’ distrust are some of the things they have to take every day in war. Little by little, O'Brien demonstrates how hurt invaded each soldier, how difficult it was to get used to a difficult and different environment, as he says; “Jimmy Cross did not want the responsibility of leading these men. He had never wanted it.” (167). In this extract, O'Brien shows how complicated it was for Lieutenant Jimmy to have this responsibility...
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...copyrights extended from only 75 years to 120. This law is also known as the Sonny Bono Copyright Term Extension Act, Sonny Bono Act, or the Mickey Mouse Protection Act. Salvatore Phillip “Sonny” Bono was a recording artist, politician, and producer who became famous along with his wife Cher as a singing duo called Sonny & Cher. He was the mayor of Palm Springs, California from 1988 to 1992 and congressman for California’s 44th district from 1995 until his death in 1998. Although this act was passed in 1998, it still allowed additional works made in 1923 or afterwards to be protected under this act until 2019 or later depending on when the product was created. The Copyright Term extension act did not revive any copyrights that had already expired, although it did extend the terms of protection for each copyrighted creation. However, any individuals or corporations work that was created before January 1st, 1978, but hasn’t been published or registered for copyright until recently, are addressed in section 17 U.S.C and will remain protected until the end of 2047. When the Copyright Act was first created in America, the duration was only for 14 years. Today, copyright duration can last over 100 years in some cases. We have Mickey Mouse to thank for this. It all started with Steamboat Willy, the first cartoon that featured Mickey Mouse...
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...Vračević Željka University of Banjaluka Faculty of Philology English Language and Literature REPRESENTATIONS OF FEMININITY IN DISNEY CARTOON PRODUCTION: An Analysis of Selected Examples The purpose of this essay is to explore how media, especially Disney cartoons, affect gender, particularly young girls and how the representations of females within the media affect the viewers through stereotypes or ideals to live up too. THE INTRODUCTION (the explanation of media influences and basic notions of women representations in Disney Production) A good deal of feminist writing in the field of culture has been concerned with the representations of gender and of women in particular, and it is claimed that these representations of females reflected male attitudes and constituted misrepresentations of “real women”. Meehan (1983) analyzed the stereotypes into which women are commonly cast on television and the analysis showed that “good women” are, or are expected to be submissive, domesticated and home-centered while “bad women” are rebellious and independent. She concludes that “American viewers have spent more than three decades watching male heroes and their adventures, muddied visions of boyhood adolescence repete with illusions of women as witches, bitches, mothers and imps “. All researches about the media influence give the same conclusion that the mass media is a powerful resource through which viewers develop their...
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...| U.S. on the World Scene | Term Paper | | | | | America has had a hug impact around the world. From all of its products to its entertainment it has influenced other nations. McDonald’s, Disney and Coca-Cola are just three of America’s impacts around the world. These brands are known and loved by people everywhere and have made vast influence on the world. McDonald’s was founded in 1955 in California by a man named Ray Kroc who took a small restaurant run by two brother’s and turned it into something huge. Kroc’s took the small restaurant with the two brother’s help and created McDonald’s throughout the U.S, by the end of the 1960s, there were more than 1,000 across the U.S. Today there are more than 30,000 locations across 118 countries. McDonald’s expanded internationally in 1967 when the franchise opened a restaurant in British Columbia. The next international McDonald’s opened in Costa Rica the same. From there, the chain spread steadily: over a six-month period in 1971, Golden Arches popped up on three new continents, as stores launched in Japan, Holland and a suburb of Sydney. McDonald’s was next introduced to South America in 1979 when a store opened up in Brazil. Four year after opening its next international restaurant in Casablanca, Morocco it opened it franchise in Belarus making it spread to its 100th nation. Throughout all these nations McDonald’s menu varies. What is offered at each restaurant depends on the location and what the...
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...also known as the Mickey Mouse protection act was passed in 1998. A copyright is defined as “an intangible right granted by statute to the author or originator of certain literary or artistic productions (Miller & Hollowell, 2014, p. 84). The purpose of this act is to protect “books, records, films, artworks, architectural plans, menus, music videos, and product packaging” (Miller & Hollowell, 2014, p. 85), from being built upon to make new creations. For individuals the act gives copyright protection for their life plus 70 years, for publishing houses the copyright is 95 years from the date of publication or 120 years from the date of creation, whichever comes first. The Copyright Extension Act, is also know as the Mickey Mouse protection act because as Mickey Mouse’s first expiration date for the copyright protection neared, Walt Disney pressed for changes to the Copyright Act. In 1976, the United States congress revised the act to change it from a maximum protection of 56 years including extensions, to the life of the author plus 50 years. Which in turn guaranteed protection for Mickey through 2003. Again, in 1998 when Mickey’s protection time was running out, the United States Congress changed the protection time to the current terms of, life of the author plus 70 years, and granting publishing houses protection for 95 years from the year of the first publication, or 120 years from the year of creation, whichever is first. Which then gave Mickey protection up until...
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...Bradelie ST Phar Enc 101 Mickey Mouse: mere Rabbit to Beloved Multi-million mouse. A century ago who would have believed a miniscule, rodent creature would be the icon of not just a multi-billion dollar company but also a symbol of innocence, youth, and, happiness. The icon of such is none other than Mickey Mouse, a character that has hundreds of different meanings to millions of different people. But the Mickey the public knows today is not the same cartoon mouse that audiences knew when he made his first public appearance in 1928. Mickey wasn’t always Walt Disney first prized creation, there first was an animated creature known as Oswald the Lucky Rabbit; A happy, upbeat fellow who often found himself in sticky situations. During his time under Disney Oswald was on of the first to show personality and humility through physical humor and frustration comedy. Sadly Oswald’s rambunctious personality soon came to an end when Walt Disney realized despite being the man behind the character, he actually didn’t own the rights to the animated rabbit, as he was property of the Universal Pictures. Eventually, Walt Disney broke his ties with Universal, left his staff behind and ventured onto new hopes. Mickey Mouse was born in Walt Disney's imagination early in 1928 on a train ride from New York to Los Angeles. Walt then decided to make the character modeled after the mouse he grew so fond of and this time that no one would be able to take away. Contrary to popular belief...
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...He also has a star on the Hollywood Walk of Fame. Mickey Mouse along with 6 other of Disney’s creations also have a star on the Hollywood Walk of Fame. In total, 7/15 animated characters on the Hollywood Walk of Fame are infact Disney’s. Walt even received the nation’s highest civilian award, The Medal of Freedom, from President Lyndon B. Johnson. Even though many of Disney’s achievements cannot be given in awards, he is also credited with shaping the world of entertainment into what it is today. He is also responsible for creating “The Happiest Place on Earth” and being huge parts of countless children’s childhoods all over the world. In 1926, Universal Pictures was looking for a new creative Rabbit series. Walt, of course always looking...
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...Walt’s first Oscar was the first ever Academy award for animated short subjects for his comical symphony called “Flowers and Trees,” because it was the first film to be shot in technicolor. During the same Academy award ceremony in 1932, Walt was also given an honorary award, which was given to him for the creation of the cartoon character Mickey Mouse. Furthermore, a total of 26 of Walt’s Academy awards, are on display at The Walt Disney Family Museum located in San Francisco,...
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...productions, such as films, clothes, resorts and many more. Disney has come to be known as a world where fairytales magic, happiness, optimism and the hope of happy endings are all possible. One of the reasons it is so popular with children is because it encourages them to dream, and to know that their dreams can be possibilities. From Disney’s onset in 1983, it has experienced unprecedented success in its productions, until recently when it began facing challenges that have hindered their optimum growth. These challenges and the solutions are proposed and explored in this paper. The first major challenge Disney faces are that its characters are no longer appealing to the current generation. In this case, characters such as Mickey Mouse and Winnie-the-Pooh which were a huge success fifty years ago, no longer receive that kind of recognition today that they did. More appealing characters are being created that are tailor made to excite and keep viewers interested in them. The second major problem is that Disney animation targets only a specific age group and is not appealing to the other demographic clusters. This reduces the number of viewers that it might have. Another problem it faces is the deteriorating condition of its brands and products as demand for them has decreased. Lastly Disney is also facing an identity crisis in trying to regain direction in deciding type of business it is and explicitly state what they are offering offer. These challenges have forced...
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...just Disney, is a family entertainment based organization created by Walt Disney himself to bring families together through the happiness of the characters that he had created. The Disney Company started out as a cartoon studio in the 1920’s and has continued to expand even to this day. The company first started with the creating of the show series of Alice Comedies and took off with Steamboat Willie, the first Mickey Mouse cartoon (The Walt Disney Company). Disney has a vast number of way for internal and external communications because Disney is the largest single-site employer so it has to have great communication techniques (Mouse Planet). Some of the internal communication methods are the internet, bulletin boards, communication centers, e-mail, and the most important “Disney’s Eyes and Ears”, an internal newsletter publication which helps to promote itself both internally and externally. The “Disney’s Eyes and Ears is a magazines that helps to inform the employees of all that is happening as well as the general public, it is the biggest publication that Disney has (Mouse Planet). Disney’s Eyes and Ears is a well- known publication that Disney made in order to help keep everyone well informed about all of the major things happening in Disney .As for other forms of externally communication things like the Internet, Disney Land, Disney Resort, Disney World are all forms of external communication that is used to promote Disney and tries to appeal to people who would like to visit...
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...Attempt Only Four NO. 1 MARKETING SPOTLIGHT- NIKE Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high-quality running shoes designed especially for athletes by athletes. Founder Philip Knight believer that high-tech shoes for runners could be manufactured at competitive prices if imported from abroad. The company’s commitment to designing innovative footwear for serious athletes helped it build a cult following among American consumers. By 1980, Nike had become the number-one athletic shoe company in the United States. From the start, Nike’s marketing campaigns featured winning athletes as spokespeople. The company signed on its first spokesperson, runner Steve Prefontaine, in 1973. Prefontaine’s irreverent attitude matched Nike’s spirit. Marketing campaigns featuring winning athletes made sense. Nike saw a `pyramid of influence’’ – it saw that product and brand choices are influenced by the preferences and behavior of a small percentage of top athletes. Using professional athletes in its advertising campaigns was both efficient and effective for Nike. In 1985, Nike signed up then-rookie guard Michael Jordan as a spokesperson. Jordan was still an up-and-comer, but he personified superior performance. Nike’s bet paid off: The Air Jordan line of basketball shoes flew off the shelves, with revenues of over $100 million in the first year alone. Jordan also helped build the psychological image of the Nike brand...
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