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Microsoft Analysis

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Submitted By suhas2001
Words 1412
Pages 6
ABSTRACT:
This assignment tries to assess the current market status of Microsoft Corporation. As well this assignment will try to assess its current market position as per its business units, functionality, and also its different operations sectors as well its strategies for its rivals. Also this assignment will do financial comparative analysis study and benchmarking with nearest rivals like apple Inc., Google Corporation and Oracle Inc. and will applied to discover key factors for proposed area of developments and further improvements. Here the analysis tools like Porter 8-force analysis, PESTEL-analysis will be applied and the expected outcomes of analysis and benchmarking with nearest rivals will be incorporated in an analysis of Microsoft followed by the recommendation for better improvements and future business benefits and betterment of company strategy.
INTRODUCTION:
Overview of Microsoft Corporation:
Microsoft gave new direction to new age computing in every aspect. It is the largest software corporation in the world measured by revenues. The company was founded by Bill Gates and Paul Allen on April 4, 1975. The Company generates revenue by developing, manufacturing, licensing, and supporting a wide range of software products and services for many different types of computing devices. The Company’s software products and services include operating systems for personal computers, servers, and intelligent devices; server applications for distributed computing environments; information worker productivity applications; business solutions applications; high performance computing applications; software development tools; and video games. (NASDAQ 2011)
SERVICES BY MICROSOFT:
Company product and departments: * Online Services Division: Microsoft’s search, portal, advertising and personal communications services, including Bing and the MSN portals and

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