...Analysis of Intuit and Organizational Change This paper will follow a case study regarding the company Intuit, called Conspiracy of Change at Intuit. Intuit was a successful software company that enjoyed an 80 percent market share in each of its three product lines; it was one of the few companies still left that directly competed with Microsoft and still emerged on top (Jick & Peiperl, 2003, p.5). However with the increasing popularity of the internet it recognized that it needed to innovate in order to still remain relevant, “avoiding a downward spiral meant facing up to the Net, which had huge implications for Intuit’s strategy” (Jick et al., 2003, p.6). They decided to embrace this new technology and change the way the company conducted business. The case study showed the problems the company had with innovation and delivering new services to a newly immerging customer base (internet users). Intuit’s foresight and innovation allowed the company to remain competitive in an ever changing software market. This paper will analyze various concepts and models that applied to their success through the company’s recognition for the need for modernization and a new customer base, and through its recognition for the need for cultural change and employee empowerment. The change that Intuit experienced was born out of necessity; they were faced with a drop in demand for their current products and were behind in exploiting a growing internet market. This need for innovation is categorized...
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...Question 1: What are the pros. Cons and risk associated with Nike`s core marketing strategy? Answer: Nike's excellence marketing strategies are their energy to achieve their market goals. Nike believes the "pyramid influence" that the preferences of a small percentage of top athletes influence the product and brand choice. PROS OF NIKE'S CORE MARKETING STRATEGY: Nike put heavily proportion in their marketing strategies and products deign. In order to sustain their dominance in the industry and retain their competitive advantages, Nike actively responds to the market trends and changes in consumer preference by adjusting their marketing strategies, the mix of existing product offerings, developing new products, styles and categories, and influencing sports and fitness preferences through various marketing strategies. CONS OF NIKE'S CORE MARKETING STRATEGY: Although Nike's marketing strategies had brings lot of positive implications to the company, but it will bring negative implications to Nike too. The negative implications that will identify in this assignment are high cost incurred, influence of spokesperson, and competitors. RISKS OF NIKE'S CORE MARKETING STRATEGY: Nike faces many risks when they use their core marketing strategies to achieve their goals and these risks can come from both internally and externally environmental circumstance. The risks will have a negative influence about Nike's future development, for example, the market share in the world, reputation...
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...Harnessing the power of business intelligence: A proposed use case for small, MEDIUM AND MICRO businesses Introduction The subject matter of this research project is based off of a need to know what tools are available for small businesses who wish to compete with their bigger and more financially equipped counterparts. As someone who has always had a great interest in being an entrepreneur, I believe this is as great a medium as any other to delve into the topic of affordable business intelligence solutions for small businesses. In a recent study of small and medium businesses, it was found that they collect a lot of data but are face with the problem of having too much information and a great majority of them did not know how to make best use of it. In essence, they know the importance of collecting data but do not comprehend how to make sense of the data. (Aggarwal, McCabe, & Aggarwal, 2011) The study went on to show that 25% of the small and medium size businesses that took part in the study reported that one of their biggest challenges is getting better insights into the data they collect. But as Todd R. Weiss so put it, it’s also getting much harder for small businesses to find excuses for why they cannot compete with larger competitors on a regional, national and global scale because of the accessibility of software and services (specifically BI tools) via “the cloud”. (Weiss, 2012) This paper will briefly discuss what business intelligence is; why it is so important;...
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...The San Diego based company Kudler Fine Food’s consists of both domestic and imported food which includes, a bakery, fresh meats, seafood, produce, dairy products and other packed foods and condiments. They have expanded their business to three locations, La Jolla, Encinitas and Del Mar. The company was founded by Kathy Kudler in 1998 who strives to enhance and simplify her business needs. It was noted that she is in need of a new accounting system to facilitate the expanding success of her company. This proposal will feature options that will efficiently accommodate these needs. New Accounting System There are six major components of an Accounting Information System (AIS). • Employees • Procedure and Instructions • Data • Software • Information Infrastructure • Internal Controls. Employees The new Accounting Information System will assist all departments to work in unison. Management can establish sales goals so staff will know how much inventory to order, inventory will notify accounting of the new payable and invoice customer, sales can enter the order, warehouse can package order and shipping department can ship it out. The customer service department can track shipping. The AIS is designed to be user friendly and meet all needs. Authorized personnel can access the same system and share the same information. Procedure and Instructions Processing data will be achieved by both manual input and automated in collecting, retrieving and storing data. Procedures and...
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...STRATEGY 2015 Articles | Books & Chapters | Cases | Core Curriculum Course Modules | Simulations | Video Harvard Business Publishing serves the finest learning institutions worldwide with a comprehensive catalog of case studies, journal articles, books, and elearning programs, including online courses and simulations. In addition to material from Harvard Business School and Harvard Business Review, we also offer course material from these renowned institutions and publications: ABCC at Nanyang Tech University Babson College Berrett-Koehler Publishers Business Enterprise Trust Business Expert Press Business Horizons California Management Review Crimson Group USA Darden School of Business Design Management Institute European School of Management and Technology (ESMT) Haas School of Business Harvard Kennedy School of Government Harvard Medical School/Global Health Delivery HEC Montréal Centre for Case Studies IESE Business School Indian Institute of Management Bangalore Indian School of Business INSEAD International Institute for Management Development (IMD) Ivey Publishing Journal of Information Technology Kellogg School of Management McGraw-Hill MIT Sloan Management Review North American Case Research Association (NACRA) Perseus Books Princeton University Press Rotman Magazine Social Enterprise Knowledge Network Stanford...
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...Advertisements on the sidebar. The main users of Kayak’s website are people who are searching for the cheapest flight and prefer not to pay for the more personalized service of brick-and-mortar travel agencies. These are people who are looking for their airfare and hotels irrespective of brand loyalty-programs. This probably means infrequent fliers who will not benefit from airline’s mileage programs. These users also need discretionary funds for travel. | History of Market Players and Relationships | The online travel agencies (OTAs) began in the mid-1990s and started taking a bite out of the traditional brick-and-mortar travel agencies as users were able to cut costs by buying through websites. For example, Expedia was founded by Microsoft in 1996 and then became its own publicly traded company in 1999. After this move to OTAs, Kayak and...
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...Microsoft corporation I.history History Main articles: History of Microsoft and History of Microsoft Windows Paul Allen and Bill Gates (respectively) on October 19, 1981 in a sea of PCs after signing a pivotal contract. IBM called Microsoft in July 1980 inquiring about programming languages for its upcoming PC line;[1] after failed negotiations with another company, IBM gave Microsoft a contract to develop the OS for the new line of PCs.[2] Paul Allen and Bill Gates, childhood friends with a passion in computer programming, were seeking to make a successful business utilizing their shared skills. The January 1975 issue of Popular Electronics featured Micro Instrumentation and Telemetry Systems's (MITS) Altair 8800 microcomputer. Allen noticed that they could program a BASIC interpreter for the device; after a call from Gates claiming to have a working interpreter, MITS requested a demonstration. Since they didn't actually have one, Allen worked on a simulator for the Altair while Gates developed the interpreter. Although they developed the interpreter on a simulator and not the actual device, the interpreter worked flawlessly when they demonstrated the interpreter to MITS in Albuquerque, New Mexico in March 1975; MITS agreed to distribute it, marketing it as Altair BASIC.[3] They officially established Microsoft on April 4, 1975, with Gates as the CEO.[4] In August 1977 the company formed an agreement with ASCII Magazine in Japan, resulting in its first international office...
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...AFTER READING THIS CHAPTER, YOU SHOULD BE ABLE TO: 1 Differentiate between invention, innovation, and technological diffusion. 2 Explain how entrepreneurs and other innovators further technological advance. 3 Summarize how a firm determines its optimal amount of research and development (R&D). 4 Relate why firms can benefit from their innovation even though rivals have an incentive to imitate it. 5 Discuss the role of market structure in promoting technological advance. 6 Show how technological advance enhances productive efficiency and allocative efficiency. 11 WEB www.mcconnell19e.com 11W-1 Technology, R&D, and Efficiency • “Just do it!” In 1968 two entrepreneurs from Oregon developed a lightweight sport shoe and formed a new company called Nike, incorporating a “swoosh” logo (designed by a graduate student for $35). Today, Nike sells $18 billion worth of goods annually. • “Leap Ahead.” In 1967 neither Intel nor its product existed. Today it is the world’s largest producer of microprocessors for personal computers, with about $35 billion of annual sales. • “Save money, live better.” Expanding from a single store in 1962 to about 7000 stores worldwide today, Walmart’s annual revenue ($400 billion) exceeds that of General Motors or IBM. Nike, Intel, and Walmart owe much of their success to technological advance, broadly defined as new and better goods and services or new and better ways of producing or distributing them. Nike Bonus Web Chapter and Intel pioneered...
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...Assistant Professor | Course name | Business English and communication | Course code | F-101 | submitted by: GROUP NO: 12 NAMES | ID | mahfuzur rahman | 19-084 | MAEDUL ISLAM | 19-054 | SAMIUN NAHAR NITU | 19-174 | AFROZA LUBNA | 19-138 | RIPON HALDER TANMOY | 19-069 | | | | SUBMISSION DATE: 12/06/2013 Executive summary x Chapter -1 | 1.1 Background of report 7 1.2 Objective of the report 7 1.3 Scope of study 7 1.4 Methodology used 8 1.5 Preview of presentation 8 | Chapter -2 | 2.1 Technological evolution in modern communication 8 2.2 Electronic media in written communication 9 2.2.1 E-mail 9 2.2.2 Word processing 9 2.2.3 Electronic bulletin board 10 2.2.4 On line database 10 2.2.5 Internet 10 2.2.5.1 On line internet 10 2.2.5.2 Off line internet 11 2.2.7 Computer printer 11 2.2.8 Scanner 12 2.2.9 Others 12-13 | Chapter -3 | 3.1 Software mostly used in business 12 3.1.1 Brainkeeper 13 3.1.2 Stata 14-16 3.1.3 Saga one 16 3.1.4 Quick books 17 3.1.5 Quick books pro 17 3.1.6 SAP Business Suit 18-19 3.1.7 Oracle E-Business Suite 19-20 3.1.8 Voice Recognition Software...
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...2 The Entrepreneurial Process "Who can be on entrepreneur you ask? Anyone who wants to experience the deep, dark canyons of uncertainly and ambiguity, and who wonts to walk the breathtaking highlands of success. But caution, do not plan to walk the Iotter until you hove experienced the former" An entrepreneur Results Expected Upon completion of this chapter you will have: l. Developed a definition of entrepreneurship and the entrepreneurial process that spans lifestyle to high potential ventures. 2. Examined the practical issues you will address and explore throughout the book. 3. Learned how entrepreneurs and their financial backers get the odds for success in their favor, defYing the pattern of disappointment and failure experienced by many. 4. Examined the Timmons Model of the entrepreneurial process, how it can be applied to your entrepreneurial career aspirations and ideas for businesses, and how recent research confirms its validity. Demystifying Entrepreneurship Entrepreneurship is a way of thinking, reasoning, and acting that is opportunity obsessed, holistic in approach, and leadership balanced. 1 Entrepreneurship results in the creation, enhancement, realization, and renewal of value, not just for owners, but for all participants and stakeholders. At the heart of the process is the creation and/or recognition of opportunities, 2 followed by the will and initiative to seize these opportunities. It requires a willingness to take risksboth personal and financial-out...
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...1 – Introduction to Computer Concepts History of Computer * Often referred to the different generations of computing devices. * The circuitry is smaller and more advanced than previous generation. * First Generation - 1940-1956: Vacuum Tubes * Often enormous, very expensive, use a great deal of electricity and generate a lot of heat. * E.g., UNIVAC, ENIAC * Second Generation - 1956-1963: Transistors * Computers are smaller, faster, cheaper, more energy-efficient and more reliable. * Third Generation - 1964-1971: Integrated Circuits * Miniaturized Transistors were placed on silicon chips called semiconductors. * Increased speed and efficiency. * Fourth Generation - 1971-Present: Microprocessors * Thousands of Integrated Circuits (IC) were onto a silicon chip. * Computers are more powerful and linked to networks. * Fifth Generation - Present and Beyond: Artificial Intelligence * Uses parallel processing, quantum computation and nano-technology. * Respond to natural language input and capable of learning and self-organization. Computer Literacy * Knowledge and understanding of computers and their uses. Computer * An electronic device that transform input into output. Information Processing Cycle * Is a series of Input, Process, Output and Storage. Components of a Computer * Input, Process, Output, Storage and Communication Computer Systems * It has data inputs, processes that transform data...
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...informationInformation Rules A STRATEGIC GUIDE TO THE NETWORK ECONOMY Carl Shapiro Hal R. Varian HARVARD BUSINESS SCHOOL PRESS BOSTON, MASSACHUSETTS Copyright © 1999 Carl Shapiro and Hai R. Varian All rights reserved Printed in the United States of America 03 02 01 00 99 5 Library of Congres§ Cataloging-in-Publication Data Shapiro, Carl. Information rules : a strategic guide to the network economy / Carl Shapiro and Hal R. Varian. p. cm. Includes bibliographical references and index. ISBN 0-87584-863-X (alk. paper) 1. Information technology—Economic aspects. 2. Information society. I. Varian, Hal R. II. Title. HC79.I55S53 1998 658.4'038—dc21 98-24923 GIF The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Printed Library Materials Z39.49-1984. To Dawn, Eva, and Ben To Carol and Chris Contents Preface ix l The Information Economy 2 Pricing Information 19 3 Versioning Information 53 4 Rights Management 83 5 Recognizing Lock-In 103 6 Managing Lock-In 135 7 173 Networks and Positive Feedback 8 Cooperation and Compatibility 9 Waging a Standards War 10 Information Policy 227 261 297 viii I Contents Further Reading 319 Notes 327 Bibliography 329 Index 335 About the Authors 351 Preface Luck led us to write this book. Each of us became economists because we wanted to apply our ...
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...Information Rules A STRATEGIC GUIDE TO THE NETWORK ECONOMY Carl Shapiro Hal R. Varian HARVARD BUSINESS SCHOOL PRESS BOSTON, MASSACHUSETTS Copyright © 1999 Carl Shapiro and Hai R. Varian All rights reserved Printed in the United States of America 03 02 01 00 99 5 Library of Congres§ Cataloging-in-Publication Data Shapiro, Carl. Information rules : a strategic guide to the network economy / Carl Shapiro and Hal R. Varian. p. cm. Includes bibliographical references and index. ISBN 0-87584-863-X (alk. paper) 1. Information technology—Economic aspects. 2. Information society. I. Varian, Hal R. II. Title. HC79.I55S53 1998 658.4'038—dc21 98-24923 GIF The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Printed Library Materials Z39.49-1984. To Dawn, Eva, and Ben To Carol and Chris Contents Preface ix l The Information Economy 2 Pricing Information 19 3 Versioning Information 53 4 Rights Management 83 5 Recognizing Lock-In 103 6 Managing Lock-In 135 7 Networks and Positive Feedback 173 8 Cooperation and Compatibility 227 9 Waging a Standards War 261 297 10 Information Policy viii I Contents Further Reading 319 Notes 327 Bibliography 329 Index 335 About the Authors 351 Preface Luck led us to write this book. Each of us became economists because we wanted to apply our analytical training to better understand...
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...strategy Judith Hurwitz Robin Bloor Marcia Kaufman Fern Halper Get More and Do More at Dummies.com ® Start with FREE Cheat Sheets Cheat Sheets include • Checklists • Charts • Common Instructions • And Other Good Stuff! To access the Cheat Sheet created specifically for this book, go to www.dummies.com/cheatsheet/cloudcomputing Get Smart at Dummies.com Dummies.com makes your life easier with 1,000s of answers on everything from removing wallpaper to using the latest version of Windows. Check out our • Videos • Illustrated Articles • Step-by-Step Instructions Plus, each month you can win valuable prizes by entering our Dummies.com sweepstakes. * Want a weekly dose of Dummies? Sign up for Newsletters on • Digital Photography • Microsoft Windows & Office • Personal Finance & Investing • Health & Wellness • Computing, iPods & Cell Phones • eBay • Internet • Food, Home & Garden Find out “HOW” at Dummies.com *Sweepstakes not currently available in all countries; visit Dummies.com for official rules. Cloud Computing FOR DUMmIES ‰ Cloud Computing FOR DUMmIES ‰ by Judith Hurwitz, Robin Bloor, Marcia Kaufman, and Dr. Fern Halper Cloud Computing For Dummies® Published by Wiley Publishing, Inc. 111 River Street Hoboken, NJ 07030-5774 www.wiley.com Copyright © 2010 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced...
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...Case Study Facebook: Balancing Growth and Preserving Corporate Culture Debapratim Purkayastha* and Syeda Maseeha Qumer** This case study is about the corporate culture at Facebook Inc. (Facebook), which is considered to be one of the fastest growing companies in the world. The culture at Facebook was open and transparent with no hierarchies. The company was well-known for its ‘hip geek culture’ fostered by its founder, Mark Zuckerberg. He tried to attract the best talent in the industry by creating a fun environment wherein employees had the opportunity to work on the best projects with a sense of openness. This case discusses various aspects of its culture including the benefits and perks offered to employees. It also describes how Facebook evolved from a small company to a global corporate icon with thousands of employees. In order to meet growing business needs, Facebook opened new offices globally. However, some analysts felt that balancing growth and preserving its corporate culture was a big issue for Facebook as the company was expanding rapidly and was preparing to shift its global headquarters to a more corporate location. Maintaining culture is one of the top priorities we have as a company… We’re trying to be really smart and learn about our growth. So we’re focused on building a few offices, but making sure they are really tied into the culture.1 – Sarah Smith, Head of Facebook’s Online Operations in Austin, in 2011. Facebook is amazing. Working here offers the...
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