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When users enter the store, they can check in the store using an application. This application keeps customers interacted. This application also keeps customers updated with promotional offers such as coupons. (Be ‘Bluetooth Smart’: Using beacons to transform the retail experience, 2014)Coupons and offers can be pushed directly to users and are tied to personalization and recommendation engines that deliver highly relevant content, which increases the likelihood of a sale. Micro fences indicate the customer’s proximity to the product being offered, which increases the chance of a successful sale. The app offers product location so it can be easier to find specific items. (Be ‘Bluetooth Smart’: Using beacons to transform the retail experience, 2014)
Some of the key points of this article was inform readers/shoppers of available applications that makes it easier for product location. (Be ‘Bluetooth Smart’: Using beacons to transform the retail experience, 2014) The article informed me on wallet-less payments, meaning users who are listed in the store point of sale and during check out, where payment can be performed through photo verification with the photo already on record and verbal authorization of the payment. (Be ‘Bluetooth Smart’: Using beacons to transform the retail experience, 2014)
I feel like this new form of shopping is a big change. Using Bluetooth location devices such as mirco-fences to locate check points and items throughout a retailer is going enhance the shopping experience giving this option. (Be ‘Bluetooth Smart’: Using beacons to transform the retail experience, 2014) I feel like this is a good and easier way to locate hard to find items or items that the shopper isn’t used to locating. I don’t think that the old fashion checkout lines or cashiers should be thrown out because that is less jobs and WILL raise the unemployment rate. (Be

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