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Microsoft/Intuit

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REV: NOVEMBER 6, 2001

Microsoft/Intuit
The Decision
In the fall of 1994 William Gates, chairman and CEO of Microsoft Corp., was considering the possible acquisition of Intuit Corp. Intuit marketed the leading personal finance software product called Quicken. Two years earlier Gates had met with Scott Cook, chairman of Intuit, to discuss the possibility of completing an acquisition. In the interim, Cook had further consolidated Intuit’s domination of the personal financial software market with the acquisition of a firm which marketed the best-selling personal income tax preparation software called Turbo Tax, and the acquisition of a firm which provided electronic bill-payment services.
Intuit was known in the software applications industry as one of the few firms that had met a challenge from Microsoft in its own market niche and won. Other firms that had once dominated their market niches in word processing programs (WordPerfect) and spreadsheet programs (Lotus), for example, had been shouldered aside by Microsoft (Exhibit 1). Many firms were being acquired as the industry consolidated. Indeed, in March 1994 Novell announced that it was acquiring privately owned WordPerfect Corp.1 (which held the second-largest share of the word processing software market), and the spreadsheet business of Borland International (Quattro Pro held the thirdlargest position in spreadsheet software) in order to put together a suite of common applications to compete more effectively against Microsoft and Lotus. (See market share and financial data for software applications firms in Exhibit 2).
Two firms in desk-top publishing (Adobe Systems and Aldus Corp.) also announced merger plans in March 1994, thereby creating the dominant force in this market niche.
Intuit had thus far avoided being either pushed aside or acquired. If Microsoft wished to acquire

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