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1. The new Maserati model would be positioned to consumers to let them know that the company has been in existence since December 1, 1914 and puts pride into creating cars for speed, motor sport and luxury (maserati.us). I would establish a couple of advertising campaigns at the major sports events such as the NBA, and NFL playoff games, NFL Super Bowl, NBA Finals. These advertisements will be marketing to the celebrities but also to the middle class as well. The second thing would be to capitalize on the "12 awards across different categories in the Global Overseas Market region covering Africa, the Middle East, and Southeast Asia and Pacific" (tradearabia.com). Showing that Maserati is a car of exclusivity and status which is why they have only a set amount to sell to their customers. I would introduce a new slogan to the company that states "Anything that is worth having is worth waiting for." to counter the other luxury sports cars. The marketing strategy would show and explain the pride the company takes in making and designing the car to the owner's specification.
I believe by using these positioning strategies consumers will be looking and buying the new Maserati models as a contender with Porsche, Ferrari, Jaguar, and BMW. Getting more celebrities to buy the cars will help the company be more in the spotlight because the celebrities advertise and market themselves with the products that they buy and use every day.
References:
Maserati. (2015). Retrieved from maserati.us
Maserati wins 12 international awards, sales accelerate. (2014). Retrieved from tradearabia.com

2. Mr. Smith's primary areas of concentration will be to produce a maximum amount of lawn mowers and sell them at a lower price to get consumers to buy the product. According to Kotler, managers of production-oriented businesses concentrate on achieving high production

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