Marketing - 2006 SLC
1) Marketing consists primarily of selling and advertising. A) True B) False

2) The broadest and simplest definition of marketing states that it is the development and efficient distribution of products for consumer segments. A) True B) False

3) Customers are the focal point of all marketing activities. A) True B) False

4) A family that organizes and advertises a garage sale is performing marketing activities. A) True B) False

5) A marketing mix consists of three variables: product, price, and distribution A) True B) False

6) In marketing, a product can be a good or a service but not an idea. A) True B) False

7) A target market is a specific group of customers on whom an organization focuses its marketing efforts. A) True B) False

8) Marketing efforts do not involve the design and development of products. A) True B) False

9) Services are provided by applying human and mechanical efforts to people or objects. A) True B) False

10) The marketing concept stresses that a business organization can best achieve its goals by providing customer satisfaction through coordinated activities. A) True B) False

11) Value = customer costs – customer benefits. A) True B) False

12) Achievement of the firm’s overall goal is part of the marketing concept. A) True B) False

13) Relationship marketing is a short-term, mutually beneficial arrangement in which buyer and seller focus on the creation of satisfying exchanges. A) True B) False

14) To effectively monitor changes in the marketing environment, marketers must engage in A) environmental scanning and analysis. B) marketing