...and Real Interest Rates, Problem 1-2(Page 26), 2-2(Page 58).xlsx BUS 401 Week 1, DQ 2, Cash Flow and Ratio Analysis, Problem 3-2 (Page 85), 4-2(Page 122).doc BUS 401 Week 2 Assignment, Mini Case, Alternative Investments(Page 254).xlsx BUS 401 Week 2 DQ 1, Annuity and Capital Asset Pricing(Problems 5-6, 6-4).doc BUS 401 Week 2 DQ 2, Bond and Common Stock (problem 7-8, 7-10, 8-16).doc BUS 401 Week 2 Quiz Version a.pdf BUS 401 Week 2 Quiz Version b.pdf BUS 401 Week 2 Quiz Version c.pdf BUS 401 Week 2, Assignment, Mini Case.xlsx BUS 401 Week 3 Assignment, Weighted Average Cost(Mini Case Page 368).xlsx BUS 401 Week 3 DQ 1 NPV, PI and IRR, Problem 9-4 (Page 289), 10-4(Page 235).doc BUS 401 Week 3 DQ 2 Calculating Free Cash Flow, Problem 11-4(Spartan Stores).doc BUS 401 Week 3 DQ 2 Cost of Debt, Problem 11-10(Page 365).doc BUS 401 Week 3 Quiz Version a.pdf BUS 401 Week 3 Quiz Version b.pdf BUS 401 Week 3 Quiz Version c.pdf BUS 401 Week 4 Assignment, Break Even Analysis(Mini Case 2).xlsx BUS 401 Week 4 Assignment, Flotation Cost and Issue Size (13-2).xlsx BUS 401 Week 4 Quiz Version a.pdf BUS 401 Week 4 Quiz Version b.pdf BUS 401 Week 4 Quiz Version c.pdf BUS 401 Week 4, Assignment, Flotation Costs and Issue Size(D. Butler Inc).xlsx BUS 401 Week 4, DQ 1, Leverage Problems( 12-1, 12-5).doc BUS 401 Week 4, DQ 1, Leverage(Problem...
Words: 3672 - Pages: 15
...MINI COOPER: MARKETING STRATEGY, DIGITAL MARKETING, BRAND & ETHICS 10.2478/cris-2013-0005 MINI COOPER: MARKETING STRATEGY, DIGITAL MARKETING, BRAND & ETHICS MARIIA MOISEIEVA The report is designed to examine, analyse, and evaluate where appropriately the current Mini Cooper’s marketing strategy, its digital marketing initiative, branding, and the importance of ethical values in Mini Cooper as well as other organisations. That is important for understanding of the practical applications of marketing is achieved by applying theory to them. It is determined that Mini’s marketing strategy has shifted in terms of targeting and brand positioning. As previously it was an affordable iconic British car, now it has become a cool luxury car dominantly for a young segment. Its international marketing strategy is differentiated in a way that a brand is built up on the historical iconic image of Mini for the UK and associated market, but it is not associated with any values in the past for the US customers. Overall, Mini’s marketing strategy is considered to be innovative, creative, and sometimes ‘silly’, which is of great value for its young energetic target audience. Digital marketing initiative also corresponds to the latest IT and social trends worldwide by ‘digitalising’ marketing initiatives and active social networking with the consumers. Brand is a core competence and ‘everything’ for Mini. Marketing is centered on its brand, not vice versa. An analysis of the Mini’s strategy...
Words: 7795 - Pages: 32
...Supply Chain for Your Product,” Marshall Fisher, 1997. 1 | Mini Case Class Discussion(J.C. Penney)2 | 2 | Jan 26, 28 | Design Channels - (Text 5)1. Distribution Intensities2. Channels Flows3. Disintermediation | Text - Chap 5 3 | Team Mini-Case Presentation #1 -Microsoft Retail Stores 4 | 3 | Feb 2,4 | Design Channels - (Text 6)1. Vertical Integration2. Channel Structure Variables3. Channel Margin Chains | Team Mini-Case Presentation #2 -Ben & Jerry’s 5 | Text - Chap 6 Team Mini-Case Presentation #3 -Innovative Toys 6 | 4 | Feb 9, 11 | Organize Channels - (Text 7)1. Types of Channel members2. Selecting Channel members | Text - Chap 7Team Mini-Case Presentation #4Barnes and Noble 7 | Team Mini-Case Presentation #5McDonald’s 8 ...
Words: 450 - Pages: 2
...Wednesdays, 5:00 – 5:45 PM E-mail address: stephen.rapier@pepperdine.edu Cell Phone# (310) 403-8271 Introduction Modern brands are a powerful force transcending the world’s borders, economies, and cultures. This course introduces the student to the global brand dynamic, and focuses on why a global brand is important, how to nurture and protect a global brand, global brand management, and the importance of the brand’s authenticity in the formation of the consumer’s brand trust and commitment. The students will draw on their oral and written presentation skills and will be highly involved in bringing the course material to life. Subject to availability, this course provides the opportunity for the student to apply course content to an assigned case/consulting client. Emphasis is placed on the practical application of branding concepts to global business. Prerequisites: MKTG 658 Marketing Management. Student Learning Outcomes Having successfully completed this course, students should at a minimum be able to: 1. Understand the nature, importance and context of a global brand strategy 2. Recognize that in many situations there is a range of alternatives which should be evaluated 3. Apply appropriate theoretical concepts, models, frameworks, tools and techniques which facilitate the development of global brand strategy 5. Analyze alternative approaches to developing a global brand strategy 6. Analyze the role of global...
Words: 3131 - Pages: 13
... Spring 2015, UB.0064.001 Professor Eileen Fischer E-mail: efischer@stern.nyu.edu Office: KMC 7-100A; Office Hours: Monday and Wednesday 12:30 -3.00 and by appointment Telephone: 646-591-8760 Teaching Fellow: TBA COURSE OBJECTIVE The purpose of the course is to examine the issues involved in developing a global marketing strategy and the challenges of implementing the marketing mix in individual countries. The course is designed to give students an understanding of: * the strategic issues surrounding global expansion and the strategic options for entering international markets * how to assess market opportunities on both Country macro and market related factors * the global competitive landscape that includes strong local competitors * balancing global and local considerations when developing the marketing mix with a focus on the tactical challenges of adapting to specific market needs * the rapidly changing challenges and opportunities in Emerging Markets My objective is to provide you with useful frameworks, tools and ‘rules of thumb’ which we apply to cases in virtually every class. Many cases will be only one or two pages and they focus on a specific question. Our longer cases will deal with multiple issues and will require the application of frameworks and concepts from numerous classes. We will have five guest speakers who will...
Words: 2141 - Pages: 9
...401 Week 1 DQ 2, Cash Flow and Ratio Analysis, Problem (3-2, 4-5(Mitchem Marble ).doc BUS 401 Week 1 Quiz.pdf BUS 401 Week 1, DQ 1, Corporate Income Tax and Real Interest Rates, Problem 1-2(Page 26), 2-2(Page 58).xlsx BUS 401 Week 1, DQ 2, Cash Flow and Ratio Analysis, Problem 3-2 (Page 85), 4-2(Page 122).doc BUS 401 Week 2 Assignment, Mini Case, Alternative Investments(Page 254).xlsx BUS 401 Week 2 DQ 1, Annuity and Capital Asset Pricing(Problems 5-6, 6-4).doc BUS 401 Week 2 DQ 2, Bond and Common Stock (problem 7-8, 7-10, 8-16).doc BUS 401 Week 2 Quiz Version a.pdf BUS 401 Week 2 Quiz Version b.pdf BUS 401 Week 2 Quiz Version c.pdf BUS 401 Week 2, Assignment, Mini Case.xlsx BUS 401 Week 3 Assignment, Weighted Average Cost(Mini Case Page 368).xlsx BUS 401 Week 3 DQ 1 NPV, PI and IRR, Problem 9-4 (Page 289), 10-4(Page 235).doc BUS 401 Week 3 DQ 2 Calculating Free Cash Flow, Problem 11-4(Spartan Stores).doc BUS 401 Week 3 DQ 2 Cost of Debt, Problem 11-10(Page 365).doc BUS 401 Week 3 Quiz Version a.pdf BUS 401 Week 3 Quiz Version b.pdf BUS 401 Week 3 Quiz Version c.pdf BUS 401 Week 4 Assignment, Break Even Analysis(Mini Case 2).xlsx BUS 401 Week 4 Assignment, Flotation Cost and Issue Size (13-2).xlsx BUS 401 Week 4 Quiz Version a.pdf BUS 401 Week 4 Quiz Version b.pdf BUS 401 Week 4 Quiz Version c.pdf BUS...
Words: 481 - Pages: 2
...Chapter 2 Time Value of Money MINI CASE Assume that you are nearing graduation and that you have applied for a job with a local bank. As part of the bank's evaluation process, you have been asked to take an examination which covers several financial analysis techniques. The first section of the test addresses discounted cash flow analysis. See how you would do by answering the following questions. a. Draw time lines for (a) a $100 lump sum cash flow at the end of year 2, (b) an ordinary annuity of $100 per year for 3 years, and (c) an uneven cash flow stream of -$50, $100, $75, and $50 at the end of years 0 through 3. Answer: (Begin by discussing basic discounted cash flow concepts, terminology, and solution methods.) A time line is a graphical representation which is used to show the timing of cash flows. The tick marks represent end of periods (often years), so time 0 is today; time 1 is the end of the first year, or 1 year from today; and so on. 0 | i% 1 2 | | year lump sum 100 0 cash flow i% 1 2 3 | | | 100 | 100 100 1 2 3 | | | 75 50 annuity 0 | i% uneven cash flow stream -50 100 A lump sum is a single flow; for example, a $100 inflow in year 2, as shown in the top time line. An annuity is a series of equal cash flows occurring over equal intervals, as illustrated in the middle time line. An uneven cash flow stream is an irregular series of cash flows...
Words: 4409 - Pages: 18
...MINI was born in 1959 in United Kingdom and became an independent brand of BMW group in 1994 by SIR Alec Issigonis (BMW Group, 2009) At the beginning it was an affordable iconic British car, now it has become a cool luxury car dominantly for a young segment. Its international marketing strategy is differentiated in a way that a brand is built up on the historical iconic image of Mini for the UK and associated market, but it is not associated with any values in the past for the US customers. Overall, Mini’s marketing strategy is considered to be innovative, creative, and sometimes “silly”, which is of great value for its young energetic target audience. Mini focused on group of young generation – up to thirty five years old, well-educated and wealthy background. Those people that want to be different and willing to pay a big amount of money to show their status and images. Mini has used “un-traditional” way to advertise its products. Only $20 million was spent on traditional media in 2012 such as television, compared to $80 million spent by its competitors Fiat. Under direction of BMW group, beside TV and Magazine advertising, an extensive amount around @20.7 million euro was spent on E-marketing to bring people awareness about the product. As it is a technology world today, the Yo ungers would prefer accessing the internet to search for wanted information, rather than sitting at home and watch television. In addition, customers can access and see the cars in a fancy...
Words: 8342 - Pages: 34
...Portfolio National Markets / Performance Mini Case Summary International Portfolio Theory and Diversification Group 5 Kristin Hanselmann, Anna Ivaniuk, Lalita Pongpitakwises, Christian Seemann Fachhochschule Mainz - MA.IB International Finance March 2013 K. Hanselmann, A. Ivaniuk, L. Pongpitakwises, C. Seemann International Portfolio Theory and Diversification 1/35 Introduction Diversification / Risk Internationalizing Portfolio National Markets / Performance Mini Case Summary Introduction Christian Seemann International Portfolio Theory and Diversification 2/35 Introduction Diversification / Risk Internationalizing Portfolio National Markets / Performance Mini Case Summary Agenda Introduction International Diversification and Risk Internationalizing the Domestic Portfolio National Markets and Asset Performance Mini Case Summary 1 2 3 4 5 6 Christian Seemann International Portfolio Theory and Diversification 3/35 Introduction Diversification / Risk Internationalizing Portfolio National Markets / Performance Mini Case Summary Introduction Multinational Business Finance Part 5 - Foreign Investment Decisions Chapter 17 Pages 432 – 451 Christian Seemann International Portfolio Theory and Diversification 4/35 Introduction Diversification / Risk Internationalizing Portfolio National Markets / Performance Mini Case Summary International Diversification and...
Words: 1928 - Pages: 8
...Your student ID ______________________________ Your Name __________________________________ Your Signature _______________________________ THE UNIVERSITY OF NEW SOUTH WALES Australian School of Business School of Marketing MARK1012: Marketing Fundamentals Final Examination Session 2, 2012 Instructions: (Please read these instructions carefully) This examination paper consists of THREE sections: Section A (Fill in the gaps); Section B (Short essay questions) and Section C (Multiple choice questions). It has SEVENTEEN (17) printed pages excluding this page. Printing is double sided, check each page carefully. You have two [2] hours to complete this examination plus 10 minutes reading time. Read all the questions carefully and answer all questions as instructed. Questions must be answered in ink. Write all your MULTIPLE CHOICE answers (SECTION C) in the Generalised Answer Sheet provided. Note that there are 50 (FIFTY) Multiple Choice Questions. Print your full name and Student number {z… } on the first page of each book and sign Use of UNSW approved calculators is permitted. No other material is to be taken into the examination room. This paper accounts for 40% of your course grade (However, it is marked out of 100). You may NOT retain this paper. SECTION A: FILL IN THE GAPS (9x2= 18 marks) (Please write your answer in the gaps provided in each statement) ...
Words: 4271 - Pages: 18
...An analysis of the repositioning of the “BMW Mini” brand C. Simms and P Trott . Business School, University of Portsmouth, Portsmouth, UK Downloaded by Myongji University At 05:37 14 May 2015 (PT) Abstract Purpose – This paper aims to adopt a consumer behaviour perspective and investigate the extent to which BMW has repositioned the new “Mini”. It builds on a previous paper that explored perceptions of the “Mini” brand. Design/methodology/approach – The study adopted a two-stage approach to data collection, consisting of 66 in-depth interviews with a cross section of important stakeholders with high brand awareness and knowledge. The paper develops a conceptual framework and offers a novel way for firms to consider the effects of their repositioning strategies on consumers perceptions of a brand. Findings – The findings reveal a substantial repositioning of the brand’s functional appeal, moving away from the car’s price as an appeal towards product build quality. Furthermore, the Mini’s symbolic appeal, which is based on its fun and sporty image, has largely remained in place. Practical implications – Firms need to recognise the importance of repositioning at both the symbolic and functional level. Originality/value – The paper presents a novel conceptual framework for viewing repositioning strategies and presents evidence of repositioning at both the functional and symbolic level. Keywords Brands, Consumer behaviour, Cars, Brand image Paper type Research paper ...
Words: 10657 - Pages: 43
... Class Law/531 Date 02/22/12 The case involves Quick Takes Video who needed new editing equipment and Non-Linear Pro an editing equipment company. Non-Linear Pro presented their equipment as excellent quality, and Quick Takes Video decided to try it on a one month trial basis. The equipment had problems and Quick Takes sent it back before the trial period was over. However, the manager of Non-Linear Pro sent a full bill of $5,000. Janet in production signed the slip, which was a three month lease. Hal, the owner of Quick Takes Video talked to Janet and discovered she did not read the lease. He called the owner of Non- Linear Pro and a heated telephone conversation ensued. Jonathan filed a lawsuit against Quick Takes Video for $5,000 the price of the leased equipment. Hal called his lawyer Henry Finegold and told him about the situation and the lawsuit. Henry told Hal for him and Janet to write down the details of the case. Janet needed to write down the problems with the system also. This will save time, money, and trans-scribing fees. The lawyer made an appointment with Hal for the next day to examine the case. In the end Henry and Hal discussed arbitration, mediation, and mini-trial. Arbitration is cheaper, there is no publicity, a quick settlement and is...
Words: 702 - Pages: 3
...2 Problem 2-1. 3. 3,000 average units in inventory. 2-2. 1. (b) LIFO costing, ending inventory balance $112,500 2-3. 2. Carrying Costs $3,500 2-4. 2. FIFO cost of ending inventory……………………………. $120,500 2-5. 3. Moving average, ending inventory balance $4,508.72 2-6. 3. (b) Materials on hand $34,100 2-7. 3. Inventory of materials $10,000 2-8. 2. (a) Material inventory balance $9,950 2-9. 3. 2 days 2-10. (a) Raw and in-process inventory $150,000 2-11 (a) Adjustment of materials account $546 2-12. 1. (b) Inventory value of spoiled goods $300 2-13. 1. Spoiled goods inventory $1,350 RP. 4. Cost of goods manufactured $98,290 6. Total assets $282,895 Mini-Case 1 Net advantage of JIT…………………………………………………………..$80,000 CHAPTER 3 Problem 3-1. 1. Hourly bonus rate $.55...
Words: 1713 - Pages: 7
...AT * It is still being used today, usually in Pentium class products. * IBM 1985 * The reason that prompted the Baby AT was the width of the AT (12") and the fact that the board was difficult to install, service, and upgrade. * It became popular due to its significantly smaller size. 3. ATX * Intel 1996 * ATX was developed as an evolution of the Baby AT form factor and was defined to address four areas of improvement: enhanced ease of use, better support for current and future I/O, better support for current and future processor technology, and reduced total system cost. * It is the most popular form factor for commodity motherboards. Typical size is 9.6 × 12 in although some companies extend that to 10 × 12 in. Conclusion: 4. Mini-ATX This form factor is basically the same as ATX with a smaller allowable board size. * Mini-ATX = 11.2" x 8.2" * AOpen 2005 * Mini-ATX motherboards were designed with MoDT (Mobile on Desktop Technology) which adapt mobile CPUs for lower power requirements and less heat generation, which may be beneficial for home theater PCs (HTPC), in-car PCs, or industrial use. Conclusion: 5. HPTX * EVGA 2008 * A large design by EVGA currently featured on two motherboards; the eVGA SR2 and SRX. Intended for use with multiple CPUs. Cases require 9 expansion slots to contain this...
Words: 274 - Pages: 2
...Let’s MOTOR. ® Find a MINI Dealer at MINIUSA.COM * BOOT TO BONNET NO COST MAINTENANCE. MINI also wants to ensure the proper performance of your vehicle, so we offer No Cost Maintenance standard for the first 3 years or 36,000 miles. WARRANTY.* At MINI, our commitment to quality and customer satisfaction is clearly demonstrated by a 4-year/50,000-mile New Passenger Car Limited Warranty and a 12-year/unlimited-mileage limited warranty against rust and corrosion perforation. * ROADSIDE ASSISTANCE PROGRAM. The MINI Owner experience continues out on the road. You are only a toll-free phone call away. The MINI Roadside Assistance Program is available 24 hours a day, anywhere in the U.S., Canada or Puerto Rico. The program offers towing, lock-out service, on-site assistance and even custom computerized trip-routing services. And for a nominal fee, the MINI Service Card extends this service after the New Passenger Car Limited Warranty for as long as you wish. * BE part of the family. For a list of terms and conditions for all the good stuff above, visit MINIUSA.COM/SERVICE **MINI received the highest numerical score among mass market brands in the proprietary J.D. Power and Associates 2010–2011 Sales Satisfaction Index (SSI) StudiesSM. 2011 study based on responses from 24,045 buyers, measuring 19 mass market brands and measures satisfaction of new-vehicle buyers who purchased or leased their vehicles in May 2011. Proprietary study results are based on experiences and...
Words: 3629 - Pages: 15
