MINISTOP Philippines Case Study
Distribution problems on channels institution
1. View point- employees franchisees and costumers
2. Time Context- 2004
3. Short historical background-
On May 1980, Ministop was established as a wholly-ownded subsidiary of Jusco Co. Ltd. with an initial capital investment of 30 million yen. Ministop opened its first store in Okurayama in Yokohama, Japan on July 1980. On May 1985, MINISTOP's network breaks the 100 store mark with 80 franchised Stores and 20 stores directly managed.
On November 1990, the first MINISTOP overseas store opens in Seoul, South Korea. By March 1998, their are 1,000 MINISTOP stores in full operation, 922 franchised stores and 78 stores directly managed.
August 2000 was the date were MINISTOP, Philippines was established by, Robinsons Retail Group, Mitsubishi Corporation and MINISTOP Co., Ltd. on a seal Shareholder's Agreement. By December 2000, The first MINISTOP store in the Philippines opens at the MRT Central Station, a busy commercial hub.
On May 2002, MINISTOP holds its first trade conference in the Philippines. The 50th MINISTOP store opens at Parc Chateau Ortigas Center on April 2003. Jan 2004, MINISTOP opens its 100 th store at Center point, Ortigas and celebrates with trade partners through ' Isang Daan to No. 1' conference.
4. Statement of the Problem After the 2 years of launching, mini stop is still losin.g money. Given the condition that it is the most growing convenience store in the Philippines
5.Area of Consideration
Strengths:
-relatively low franchising fees
-Ability to conceive and implement product differention such as the incorporation in the store.
Weaknesses
-Poor costumer Service
-Perception of not being profitable
-lack of clear marketing
-lack of point of sale information
Opportunities
-Expansion of residential areas
-Booming call center agency which