Chapter Quiz
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Top of Form | 1 | |
The five competitive forces that shape the structure of competition in an industry include all of the following except: | | | A) | The rivalry of competitors | | | B) | The restrictions imposed by government regulations | | | C) | The threat of substitutes | | | D) | The bargaining power of customers | | | E) | The threat of new entrants | | | | | | | | 2 | |
Establishing new business linkages and alliances with customers, suppliers, and competitors is an example of a(n) _______________ strategy. | | | A) | alliance | | | B) | differentiation | | | C) | innovation | | | D) | growth | | | | | | | | 3 | |
A company implements information systems linked by the Internet and extranets to support strategic business relationships with customers, suppliers, and other business partners. This is an example of using information technology to pursue a(n) _______________ strategy. | | | A) | cost leadership | | | B) | differentiation | | | C) | innovation | | | D) | alliance | | | | | | | | 4 | |
Investing in information systems technology to make a firm's customers or suppliers dependent on them for the continued use of innovative, mutually beneficial inter-organizational information systems is an example of _______________. | | | A) | reducing barriers to entry | | | B) | reducing switching costs | | | C) | creating switching costs | | | D) | improving the value chain | | | | | | | | 5 | |
According to the text, Hilton Reservations Worldwide provides good customer focus, while at the same time providing: | | | A) | The ability for a reservations specialist to cross-sell an alternative Hilton chain | | | B) | An