...brewing, trial and error, marketing, and consumer acceptance. There are many different types of beer, each of which is said to belong to a particular style. A beer's style is a label that describes the overall flavour and often the origin of a beer, according to a system that has evolved by trial and error over many centuries. According to the type of yeast that is used in the beer's fermentation process, most beer styles fall into one of two large families: ale or lager. Beers that blend the characteristics of ales and lagers are referred to as hybrids. An ale is any beer that is brewed using only top-fermenting yeasts, and typically at higher temperatures than lager yeast. Because ale yeasts cannot fully ferment some sugars, they produce esters in addition to alcohol, and the result is a more flavourful beer with a slightly "flowery" or "fruity" aroma resembling but not limited to apple, pear, pineapple, grass, hay, plum or prune. Stylistic differences among ales are more varied than those found among lagers, and many ale styles are difficult to categorize....
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...it affects the taste and character of beer. First is water, obviously, which should be clean and more or less balanced in terms of pH; water can be the simplest thing or very involved when we get into mash temps., residual pH, relative mineral concentrations and other chemical considerations and so on. For now lets leave it as being simple and not pay it any more attention. The next ingredient, really at the other end of the dial, is the yeast. This is a galaxy on its own and really, like the intricacies of water chemistry, best left alone for now. Just keep in mind that much of the flavor of beer comes from the yeast, which ferment the sugars into alcohol and CO2 and there are two major classes of beer depending on the yeast, lagers and ales. The other two ingredients, barley and hops, are where we should really concentrate for someone like you. What are they and what do they do? Barley is a grain, like wheat or rice or corn or oats, and it's the traditional grain for making beer although others can be used like those just mentioned. Barley grains are subjected to a few processes to get them to a stage where they can turn all the starch or endosperm into sugar for the yeast to eventually eat and ferment into alcohol. There are two major types of barley, 2-row and 6-row, quite similar to one another, each of which can be subjected to additional processes to develop flavor characteristics. This is where I think you might benefit from learning something about the process as it...
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...Bringing the Brand to Light MOUNTAIN MAN BREWING COMPANY CASE ANALYSIS Pei-Chi Lee Rahul Lakhanpal Feridun Sarihan Saim Onur Tamer Weiqiong Vivi Zhuang March 29th, 2011 Problem Definition Facing decline in annual sales, changes in beer drinker’s preference and continuous growth in light beer sales in the whole beer industry, Mountain Man Brewing Company (MMBC) is standing at a crossroad as to whether or not introduce Mountain Man Light to expand consumer demographic into younger consumer segment and capture light beer drinkers. Advantages of doing so were obvious, however, the possibilities of diluting the Mountain Man brand equity, alienating the core customer base and cannibalizing sales of Mountain Man Lager were some real risks that could irreversibly damage the brand. Thus they need to address two issues: whether or not to launch Mountain Man Light and what strategy to employ for the introduction of Mountain Man Light. Pros of Launching the Mountain Man Light As the only beer category demonstrating consistent growth, light beer had been steadily gaining market share, increasing from 29.8% in 2001 to 50.4% in 2005. This was high growth rate that any beer manufacturer should not ignore (Exhibit1). Furthermore, Mountain Man Light would have different customer demographic and different distribution channels from that of the existing Mountain Man Lager thus minimizing the risk of cannibalizing Mountain Man Lager’s current sales. First of all, launching light beer...
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...then, Busch has provided several tastes of the beer he has created to his customers and improved the tastes throughout the years. Afterwards, through the success of creation, Busch has decided to name the beer, Budweiser Lager Beer because of dark ales and robust that was chosen by their customers. The designs, styles, model, and the company’s process of keeping Budweiser a success, has become the nation’s number one taste. Referring to Budweiser, Anheuser-Busch was based in St. Louis and became the top leading American brewer that holds up almost 48 percent share of United States beer sales to worldwide retailers. They also have about 12 or more of breweries major manufacturer across of the United States. It was greatly popular worldwide and still counting. As for those process of grow business worldwide, it was their mission and vision to provide enough Budweiser for millions of customers. Taste Process Ever since the opening of Budweiser founded by Busch, he has been experimenting varies of tastes that he thinks his customers would like. At first, Busch decided to provide both different tastes: dark ales and light lagers. Few of them have alcohol, some of them are not. Throughout the experiment, Americans prefer dark ales but also like light lagers and made Busch to have a perfect creation of taste. It was successful. Coming from the fact sheet by Budweiser, their taste profile shows that their beer is very fresh, malt sweetness, and balanced bitterness for perfect finish...
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...Anwar Bizri Kirin Brewery Co. Ltd. (A) 14/09/2015 As Japanese beer market is an oligopoly with four major players, any competitive confrontation, or any new product entry, would make ripple effects on the market shares of the other 3 players. Although Kirin had the dominant share of the beer market, its conservative approach to its product strategy left it vulnerable to innovative strategies by the other players. This, in turn, is the opportunity that Asahi took advantage of. Asahi created a niche demand for “dry beer” wherein it had the competitive advantage of first-mover. Asahi realized a shift in the market demographics towards the youth and took this as an opportunity to revitalize the beer market and seize as much of the market share as they could in the time it took the other players to respond. In light of Asahi’s challenge and the context of its strategy, Kirin had several alternative responses to consider. The simplest response would seem to be launching its own version of Kirin dry beer and mitigating the loss of market share to Asahi. However, as Asahi now has the advantage of “dry beer” brand recognition, an introduction of Kirin “dry beer” might lead indirectly to an increase in Asahi’s market share. Therefore, a introducing a parallel dry beer product is necessary but not sufficient as a strategy and must be supported by other responses. Kirin could cut the price in the classic competitive battle response. It could do so because it can afford a price...
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...in support of the explanation which I have just offered to you?" I saw Miss Halcombe change colour, and look a little uneasy. Sir Percival's suggestion, politely as it was expressed, appeared to her, as it appeared to me, to point very delicately at the hesitation which her manner had betrayed a moment or two since. I hope, Sir Percival, you don't do me the injustice to suppose that I distrust you," she said quickly. "Certainly not, Miss Halcombe. I make my proposal purely as an act of attention to YOU. Will you excuse my obstinacy if I still venture to press it?" He walked to the writing-table as he spoke, drew a chair to it, and opened the paper case. "Let me beg you to write the note," he said, "as a favour to ME. It need not occupy you more than a few minutes. You have only to ask Mrs. Catherick two questions. First, if her daughter was placed in the Asylum with her knowledge and approval. Secondly, if the share I took in the matter was such as to merit the expression of her gratitude towards myself? Mr. Gilmore's mind is at ease on this unpleasant subject, and your mind is at ease—pray set my mind at ease also by writing the note." "You oblige me to grant your request, Sir Percival, when I would much rather refuse it." With those words Miss Halcombe rose from her place and went to the writing-table. Sir Percival thanked her, handed her a pen, and then walked away towards the fireplace. Miss Fairlie's little Italian greyhound was lying on the rug. He held out his...
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...be communicated through stu mail, notice board and Facebook. * Marketing in other colleges will be done via the Student council of the institutes. The market can be divided into three types of users: 1. Hot users: These users are open to the idea of the app since they see great utility in the app. They are users who are have missed deadlines and want the help of the app. They will be willing to pay the specified fee. 2. Warm users: These users are relatively neutral to the idea. They use the app because others use it. They don’t mind paying the fee. 3. Cold users: These are users who don’t see the utility in the app. This could be because they are conditioned to checking notice board, mails etc. regularly and very rarely miss deadlines. Some users may also be using schedulers available on Google Play...
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...time, they may have avoided the ambush or avoided the Vbid that hit them in the bottleneck. It sounds extreme but time management plays a critical role in the Army. When you make an appointment that spot has been reserved for you. That means if you have been given the last slot someone else is going to have to wait for another one to open up. This could be one day or one month. And because you missed it someone else is still going to have to wait when they could have had that spot and been there. If you are going to miss the appointment or cannot make it due to mission they do allow us to cancel the appointment with in twenty four hours. The Army allows us to make appointments for whatever we need. Be it for a medical appointment, house goods, CIF, Smoking Sensation or whatever we need these recourses are available to us. But when Soldiers start missing appointments theses systems start to become inefficient. What a lot of Soldiers do not realize is that when they miss an appointment it does not just affect them; it affects the entire chain of command from the Squad Leader all the way to the First Sgt. When a Soldier misses an appointment the squad leader must answer for the Soldier, the Squad leader must answer to the platoon Sgt., the Platoon Sgt. Must answer to the First Sgt., and the First Sgt., must answer to the...
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...24 Hours Media Fast Most people get scared of fasts and never want to do them, but not me. I was actually very excited for this fast having any form social media. During this 24 hours fasting I have given up all social media excluding phone calls and texting. Once the fast got going, I don’t think I realized how long fast would be though. But I made it through the 24hours and I learned a couple of things along the way. Although I wish I could say I made it through 24hours without any struggles, I would be lying if I said that. But that should be expected from most people as no one can simply make it through something like this without a little bit of struggles. My mood worsened and I became more lethargic. My thoughts were shaming and I began to question taking a career path that requires I stay active on social media. I shamed myself for not pursuing a career of substance and contribution. I wasn’t using the extra time for constructive activities; I was feeling sorry for myself. I missed communicating with the people I follow. I missed sharing my disconnected thoughts on Twitter. At my lowest point, I just wanted to sign on to Facebook to read status updates from people who think the Onion is a real news outlet. I missed the feeling of tumbling down the internet’s rabbit hole at 3am, just like any good addict misses their drug of choice. The question I was left to answer was this: If I don’t share my life on social media, does Wit & Delight...
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...Remember that one serving of alcohol equals 12 oz. beer; 1.5 oz. (1 standard bar shot) distilled spirits; and 5 oz. table wine. Here is a list of calorie counts for various alcoholic beverages. Note that the greater the alcohol content of the liquor, the more calories per ounce. These calorie counts are approximate and may vary depending on ingredients and portions. Alcoholic Beverage Serving Size (ounces) Calories Beer 12 oz. 150-200 Light Beer 12 oz. 95-136 Wine (white/red) 5 oz. 90-120 Wine Spritzer 5 oz. 100 Distilled spirits (scotch, Vodka, bourbon, gin, rum, etc) 1.5 oz. 85-115 Piña Colada 6 oz. 378 Margarita 8 oz. 280 Mojito 8oz. 214 Cosmopolitan 4 oz. 200 Martini 2.5 oz. 160 Bloody Mary 5 oz. 120 Champagne 5 oz. 106-120 Coffee Liqueur 3 oz. 348 Gin and Tonic 7 oz. 200 Long Island Iced Tea 8 oz. 780 Vodka and Tonic 8 oz. 200 Rum and Coke 8 oz. 185 Rum and Diet Coke 8 oz. 100 Mai Tai 6 oz. 350 White Russian 5 oz. 425 Mimosa 4 oz. 75 Screwdriver 8 oz. 190 Eggnog with Rum 8 oz. 370 Chocolate Martini 6 oz. 438 Standard drinks guide Full Strength Beer 285ml Full Strength Beer 4.8% Alc./Vol 1.1 standard drinks...
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...Week 2 – Discussion Lou Stout University of Saint Mary March 7, 2013 Wow! To sum this tragedy up in 250 words will be hard. Stevenson (2012) tells us that a Type II error is “concluding a process is in control when it is not” (p. 429). To categorize the decisions made on that fateful day would be to say a ‘series of errors occurred’. When reading, Deepwater: Report to the President, one can easily tell that numerous mistakes lead to the events, and that BP was aware of several maintenance issues. “A September 2009 BP safety audit had produced a 30-page list of 390 items requiring 3,545 man-hours of work” (OilSpillCommission, 2011, p.6). It is apparent to this researcher that several ‘signs’ were missed when the crews were performing the negative-pressure test. They ran the test approximately three times on the main drill pipe, all of which failed; then they ran the test on the kill line, it passed, but the main drill pipe was still holding pressure, which actually means a failure (OilSpillCommission, 2011, p.107). In reading further, this was ‘put off’ as a bladder effect, when in reality; it was mounting signs of a ‘kick’. If one continues to read the Commission’s report, it is evident that numerous errors and misses directly influenced the events of April 20, 2010. The Commission goes on to say, “What nobody appears to have noticed during those six minutes (perhaps as a result of all of the activity) was that drill-pipe pressure was increasing again (OilSpillCommission,...
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...the right to see what is going on with Alex and why he never showed to this last appointment. When Alex came into the officer Maria was talking to Alex and asking him question Alex was not making eye contact with Maria while he was answering her question he was avoiding eye contact. Marias has assumed that he is hiding something from her because he was advoiding eye contact with the parole officer. Alex did miss one of his appointments but would make contact to tell her why he misses his appointment so she knows something was not right. Maria has a lot of power to get Alex in a lot of trouble. Alex seems to be nervous and doesn’t want to talk to Maria about why he wasn’t there for his appointment. In most circumstances with avoiding eye contact might also show a sign of shyness or maybe even embarrassed but in this case it show that he had done something he shouldn’t have and doesn’t want to tell Maria about it. He is advoiding it in every possible way instead of just telling her what happen or why he is making her know that something is up. If Alex would say why he miss and make eye contact he would be fine. He not making eye contact is going to get him in a lot of trouble because something is not right. Not making eye contact with someone is very disrespectful and is not right when you are talking to someone you make eye contact or if they are talking...
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...The Moon and Sixpence by W. Somerset Maugham Author of "Of Human Bondage" THE MOON AND SIXPENCE The Moon and Sixpence Chapter I I confess that when first I made acquaintance with Charles Strickland I never for a moment discerned that there was in him anything out of the ordinary. Yet now few will be found to deny his greatness. I do not speak of that greatness which is achieved by the fortunate politician or the successful soldier; that is a quality which belongs to the place he occupies rather than to the man; and a change of circumstances reduces it to very discreet proportions. The Prime Minister out of office is seen, too often, to have been but a pompous rhetorician, and the General without an army is but the tame hero of a market town. The greatness of Charles Strickland was authentic. It may be that you do not like his art, but at all events you can hardly refuse it the tribute of your interest. He 第 1 页 共 129 页 disturbs and arrests. The time has passed when he was an object of ridicule, and it is no longer a mark of eccentricity to defend or of perversity to extol him. His faults are accepted as the necessary complement to his merits. It is still possible to discuss his place in art, and the adulation of his admirers is perhaps no less capricious than the disparagement of his detractors; but one thing can never be doubtful, and that is that he had genius. To my mind the most interesting thing in art is the personality of the artist; and if that is...
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...credit. I currently hold a 1.85 GPA. It is very important to me that I receive a degree. I have two children to support and hopefully one day I will be able to provide for my mother seeing how I am in the position I will be “sandwiched” by raising children and caring for my mother. Psychology has always been my passion since I was very young. I always read books growing up covering mentally ill patients and what kind of therapy was given. I want to help my community with my degree I plan to work with veterans. In this current term I have 90’s in both classes I have almost attended every live seminar< I’ve missed two and I did complete option 2. Since the seminars were my downfall from the last term I made it a goal and strategy not to miss one from this term and I have done pretty well. I am thinking my GPA will come up dramatically in this term but just in case I wanted to turn in this letter, Thank you for your...
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...I cannot control myself right now.” Within no minute I hear her giggle over the phone and there and then I knew she was hot for me too. All she said was, “I’m on a hot pant and a bra”. I didn’t know what to say but I just mentioned to her to kiss me through the phone. After an emotional caressing over the phone I was on top of the world naked and so horny. I told her to remove the bra and also to lower her pants, I could feel her breath increasing and her chanting how sweet it was. I told her to lower her hands and caress her tits and also to make it feel like I was the one touching her. I was getting wet so fast and so was she, and all I could hear her scream is how much she misses me.; in low tone I could hear myself screaming, “baby I miss you so much”. She then asked me, “baby I want you to remove your boxer cause I want to feel you naked”, I had a quite big smile and said to her in response, “it is already on the floor baby, lower you hands baby and touch the A spot now”. The next thing I had from her was a big mourns that made to shout too. I told her to run her hands down her stomach again and pretend it was me this time, until she finds her way to her entrance between her legs, it felt so good to me that I found myself wet, as much I was touching myself it felt pleasurable as if she was the one touching my body. I rolled sides and sides of my bed rubbing myself so hard that I...
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