Define the type of organisation and the industry in which it operates.

• Established by a group of enterprising pharmacists in 1937 • listed in ASX in year 1996 • industry, product segments / markets? ◦ Second largest competitors in non-alcoholic beverages ◦ product for non-alcoholic including SCD soft drinks, fruit juices, snack food markets ◦ to various distribution channel e.g. supermarket, convenience stores, hospitality • current life cycles was growth, ◦ demonstrated by the consistently increasing growth in revenue of revenue in the industry shown in Table 4 and increasing growth in bottled water consumption shown in Table 3. 2. PEST external environment

|Factor |Issue |Nature of impact |Assessment of impact|
| | |(positive or |on future industry |
| | |negative) |growth (low, medium,|
| | | |high) |
|Political |Threat of imports due to the high volume and low unit value of water. |Positive |Low |
| |Import tariff 5 % on added sugar water | | |
| | | | |
| |some Australia state, permits are required to extract groundwater, water | | |
|