...health food stores – Whole Foods and Trader Joe’s. Included in this report will be the similarities and differences of each store and the quality of each store’s mission statement. This account will also determine how the mission statement defines or does not define each organization and how it drives strategic decisions. Contained in this report will be a detailed recommendation to the leadership team to improve the quality of each store’s mission statement. There will also be a discussion of each store’s vision statement, determining if they are both headed in the same direction and why. By analyzing both stores’ mission and vision statements, information will be obtained to show how each store relates to their customers, employees and stakeholders. Both stores present store mottos that express what they will give to their customers. Trader Joe’s motto is “Great Food, Great Prices, Great Choices.” This means Trader Joe’s will give their customers exotic foods, like buffalo burgers and cookie butter, at a remarkable price. Trader Joe’s succeeds in elevating routine grocery shopping to a Tiki-themed cultural adventure (McNeal, p. 41). While, Whole Food’s is intent on giving their customers more than just a supply of foodstuff, because their motto is “Whole Food, Whole People, Whole Planet (www.wholefoodsmarket.com/mission-va). Even though they both have store mottos, they plan to carry out their work in a different way. Trader Joe’s will deal with changing the shopping experience...
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...Conceptualizing a Business Throughout this paper, a vision for an organization that demonstrates a decision on what is wanted in the future will be created. I will define the guiding principles or values for the selected business considering the topics of culture, social responsibility, and ethics. I will analyze how the vision, mission, and values guide the organization’s strategic direction. I will also evaluate how the organization addresses customer needs and critique how they achieve competitive advantage. Strategic Plan, Part 1: Conceptualizing a Business It is imperative to comprise a Strategic Plan to ensure that the business is successful. Astrategic business plan facilitates the company to characterize its mission and vision, giving the company a sense of purpose and direction that sets them apart from competitors (Pearce & Robinson, 2009). A mission statement also discusses the product or services conducted by the company (Pearce & Robinson, 2009). Instituting a firm mission and vision statement without a doubt represents to prospective and current patrons the company’s core values and its strategy for the future. Discussed in this paper will be the mission and vision statements and the values of the Red Dawg Range based in Pine Mountain Georgia. This paper will address the company and how each of the factors help to determine the company’s strategic direction. Define the Business, Product and Mission Statement Red Dawg Range is a indoor/outdoor...
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...HR587 Weeks 3 and 5 Assignments * Write a 2-3 page analysis on the change management concept as it applies to an organization or a case study of choice from the text. * Use the numbered items for each assignment as main headings. The lettered items may be used as subheadings. This approach will help insure assignment criteria are included. Week 3 Assignment: Images Paper The Images paper focuses on the six different images of managing change. These images of change represent the various ways managers view the most effective strategy to bring about change. Each one represents a mindset that is unique to a manager as they try to summarize the key components of change. This paper should focus on evidence that demonstrates how the management of the organization integrated one or more of the Six Images of managing change. Then, what management could have done differently to increase the probability of a more successful change? 1. Introduction a. Briefly explain the change management initiative. b. Briefly explain the importance of the Images concepts and application to the change management initiative 2. Application Analysis a. Provide a history of information from your organization or case study that supports the change management initiative. Provide a review of the change management process related to your chosen topic. b. After providing this review of the change, based on how the change was managed, how would you assess...
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...Strategic Plan, Part I: Conceptualizing a Business BUS/475 Strategic Plan, Part I: Conceptualizing a Business A successful strategic plan must be based on the company's mission, vision, and values. The purpose of this paper is to define a selected business, products, services, and customers by creating a mission statement. In addition, this paper contains a vision for the organization that demonstrate the expected future for the business, and it will define the company values considering important topics such as culture, social responsibility, and ethics. It will also analyze how the vision, mission, and values guide the company's strategic direction. Finally, it will evaluate how the company address customers needs and how competitive advantage will be achieved. The name of the company is Bella Boutique. Bella Boutique is a trendy fashion and accessory boutique. Bella, which means "beautiful" in Spanish, defines the concept of the boutique. Bella Boutique will carry a wide variety of contemporary clothing, accessories, shoes, and make up. Bella Boutique also offers free personal style advice, which includes and detail style assessment based on body type, skin color, style, and personality of the customer. The target customers of Bella Boutique are young adult women, including college, professional, modern girls. These girls enjoy shopping in a fun environment that offers trendy and affordable fashions with a superior personalized service. Bella Boutique will stand out...
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...business and must coincide with an organization’s mission, vision, and values. Each of these components reveals the nature of an organization, its intention, long-term goals, and logic for its actions. More important, these components establish the framework, which plot the course of an organizations future. The purpose of this paper is to give the reader an informed view of the important role these components play when formulating a strategic plan. This paper will illustrate this point by creating a vision, mission, and values for Jones Day Spa a fictitious organization. Furthermore, this present work is intended to meet the following objectives: • Provide a company overview including the vision, mission, and values • Analyze how the vision, mission, and values guide the organization’s strategic direction • Evaluate how the organization addresses customer needs and critique how they achieve a competitive advantage Jones Day Spa Vision, Mission and Values Vision Jones Day Spa (JDA) ultimate objective is to become the preferred spa of choice customers go to enhance their natural beauty. We strive to create a serene environment with the intention of providing the best beauty and wellness services. The core of our vision is to manage our operations in a long-term context with the goal of increasing shareholder value and giving back to our community. Mission JDA has one focus: pampering customers. Our mission is to restore, rejuvenate, and relax. We...
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...Running head: MISSION, VISION, AND VALUES Mission, Vision, and Values Valerie M. Kramer University of Phoenix Mission, Vision, and Values A company’s mission identifies the scope of operations and defines the uniqueness of the organization (Pearce & Robinson, 2004). This paper provides background on Marriott International, Inc (Marriott) before delving into the company’s stated current mission and vision statements. Revisions to the mission statement are provided and the expected impact to the culture of the organization is explored. Finally, this paper addresses some important considerations on the effect on the leadership of the suggested mission statement revisions. Marriott International, Inc. Background Marriott is a global hospitality company operating more than 2,600 lodging facilities, primarily in the U.S., but also in 69 other countries and territories (Datamonitor, 2009; Datamonitor, 2006). The corporation has developed several brands in the mid to luxury sectors of the hotel industry, including The Ritz-Carlton in the luxury sector; Marriott Hotels and Resorts, and Renaissance Hotels and Resorts in the upscale sector; Courtyard by Marriott in the upper mid sector; and Fairfield Inn by Marriott in the mid-scale market. Extended stay properties, time-shares and golf finish the list of property types owned or operated by Marriott (Datamonitor, 2009; Marriott International, Inc., 2009a). The company had $12.9 billion in revenue during 2007...
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...crucial for an organization’s success: formulating company mission, conducting analysis on internal capabilities and assessment of the external environment factors influencing the company operations. This paper will begin the strategic planning process for ABC Financial Corporation. The paper will outline the ABC Financial Corporation's research approach that will be used for the strategic plan to validate vision statement as well as the sources that will be utilized in performing an external and internal environmental analysis. The organization’s vision statement “presents a firm’s strategic intent designed to focus the energies and resources of the company on achieving a desirable future” (Pearce II & Robinson, 2013, p. 34). The value of the mission statement “is its specification of the firm’s ultimate aims” (Pearce II & Robinson, 2013, p. 42). ABC Financial Corporation’s vision statement is “to be recognized for the unparalleled customer experience” (ABC Vision, 2013, para. 1). ABC’s mission statement reads “With our position of trust and our tradition of integrity, our shared mission is to know our customers and anticipate their needs; advocate and advise; innovate and surprise” (ABC Vision, 2013, para. 2). More important that[than?] what the mission and vision statements actually say is their alignment to chosen strategies and how they are validated. There are many ways in which a firm can validate its mission, vision, and value statements. The first is by developing and...
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...Conceptualizing a Business Strategic Plan, Part I: Conceptualizing a Business Name BUS/475 Teacher Name March 28, 2011 Introduction Mission, vision, and value statements are critical factors that act as guiding principles for an organization’s strategic initiatives. Organizations build their corporate, business, and tactical strategies and objectives. The given paper is a descriptive analysis of mission and vision of Ace Gym, and how these statements help Ace to differentiate itself from its competitors. In addition to that, the paper also discusses about Ace’s values, which are governed by its mission and vision statements, and how these values inherently guides the company’s strategic directions, which in turn will help the company to satisfy its stakeholders, increase profitability, and differentiate itself from competitors. Analysis The business plan is to develop an online Gym, named as Ace Gym. This Internet business will provide value added services to its customers, by charging them one dollar a month to get daily fitness tips tailored to their needs. It will include a trainer who will interact with the customers, gather their health related data, and prepare a health schedule for them. The trainer will also monitor their diet and exercise schedule by using an automatic attendance system. Mission Statement · Industry: Online Service Industry --- Specialization: IT and Health · Product: None · Service: Health and exercise tips on weight training...
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...business This paper has discussed Allstate Insurance Company’s products and customers by defining the mission statement. The author has explained the vision of Allstate Insurance Company that clearly represents the future of the company. The paper described three guiding principles of the company including culture, social responsibility, and ethics. This paper explained the importance of vision, mission, and values that help guide Allstate’s strategic vision. The author evaluated how the Allstate customer needs are addressed and how competitive advantage is achieved with an example. Intro for second part This paper will analyze seven external and internal forces along with trends. The paper will evaluate how well Allstate Insurance Company adjusts to change and examine the supply chain operations of the insurance company. This paper will identify major issues Allstate has faced based on the author’s analysis. The paper will create a hypothesis surrounding each issue and research questions to use for conducting a study. The author will pinpoint circumstances; surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of importance for each classification. Conclusion This paper has analyzed seven external and internal forces along with trends. The paper has evaluated how well Allstate Insurance Company adjusts to change and examined the supply chain operations of the insurance company. This paper identified...
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...Assignment 1: Crafting and Executing Strategy BUS 599 – Strategic Management Strayer University October 20, 2013 Table of Contents Introduction 3 Mission Statement 3 Vision Statement 4 Key Objectives 5 Conclusion 5 Reference 6 Introduction The business world today is a complex network of companies who have similar goals and objectives in mind, primarily to make money for its owners and shareholders. In order to accomplish this, management is required to use various tools at their disposal, such as a mission statement, a vision statement, and strategies that provide the organization with direction as well as purpose. The aim of this paper is to discuss each of these tools and explain how a company can utilize them to establish a foothold in their perspective markets. For this exercise, the company that will be used will be the fictional company, Ross Technologies, which provides IT services to other businesses. This paper will present a mission statement, a vision statement, and key objectives for the company to follow to help ensure success. Ross Technologies is a company that offers high level IT services and provides its customers with services ranging from network implementation to developing and executing technical strategies to help them along in their prospective markets. It has been in operations for more than ten years and has a unique organizational culture. The company is traded on the New York Stock Exchange and employees 500 people....
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...Strategic Plan, Part 1: Conceptualizing a Business It is important to have a Strategic Plan to make a business be successful. A strategic business plan helps the company to define its mission and vision, giving the company a sense of purpose and direction that sets them apart from competitors (Pearce & Robinson, 2009). A mission statement also discusses the product or services conducted by the company (Pearce & Robinson, 2009). Establishing a solid mission and vision statement clearly presents to potential and existing customers what the company is about and what the plan is for the future. In this paper the subject to discuss is Edna Valley Cheese Company mission and vision statements and the values of the company and how each of the factors help to determine the company’s strategic direction. Define the Business, Product and Mission Statement Edna Valley Cheese Company is a 40 acre goat farm nestled in the middle of wine country in Central California Coast. Edna Valley Cheese Company will be crafting cheese's that will pair with fine wines and add flavors to gourmet recipes. Edna Valley Cheese Company will craft many different kinds of cheese with natural ingredients, happy and healthy animals. Edna Valley will make several varieties of soft goat cheeses including Goat Milk Feta, Olive Oil and Garlic Chevre, lightly salted Chevre, Goat Brie, Smoked Castelo Branco, Dutch Goat Gouda, and Murcia al Vino (drunken goat cheese). All cheese will be made with...
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...Business In this paper the subject to explain is the importance of a organization’s vision, mission, and values in determining strategic direction. In addition it will define the organization by developing a mission statement and create a vision for the organization that clearly demonstrates what the business will become in the future. Additionally, it will define the guiding principles or values of the selected organization considering the topics of culture, social responsibility, and ethics. The subject of this paper is to also analyze how the vision, mission, and values will guide the organization’s strategic direction as well as evaluate how the organization addresses customer needs and critique how the business achieves competitive advantage. The Business The business will be a national retailer of organic food and natural health products. The organization is Green Foods, which will depict the environmental friendliness of the products. The organization will sell chemical free, organic food and natural health products from around the world across the United States through its own retail stores as well as through an Internet website. These products will be guaranteed for freshness, quality and will adhere to the standards prescribed for organic food and natural health products. The organization will offer the greatest variety of organic food and natural health products to its customers. Mission and Vision Statements The mission of the organization...
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...Strategic Plan: Kiddi Kare A strategic business plan helps the company to define its mission and vision, giving the company a sense of purpose and direction that sets them apart from competitors (Pearce & Robinson, 2009). A mission statement also discusses the product or services conducted by the company (Pearce & Robinson, 2009). Developing a strong mission and vision statement clearly presents to potential and existing clientele what the company is about and what the plan is for the future. In this paper the subject to discuss is Kiddi Kare’s mission and vision statements and the values of the company and how each of the factors help to determine the company’s strategic direction. Kiddi Kare Kiddi Kare is an early childhood development and care center focused on providing a memorable experience for both the child and the parent. Kiddi Kare is not the everyday daycare facility; the daycare center includes certified teachers who dedicate their time teaching children what he or she needs to know to reach greatness in years to come. The center also offers extended hours for parents who may work late shifts. Kiddi Kare provides weekend hours for parents who just want to be able to go out to run errands or even go on a date. Kiddi Kare believes in a healthy balance of fun and learning to keep the children content with their environment. In addition, Kiddi Kare teaches children the importance of cleanliness to prevent the children from passing germs along to others in hopes...
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...Conceptualizing a Business BUS/475 Karen M. McCarthy January 3, 2014 Conceptualizing a Business A successful strategic plan should be based on the vision, mission, and values of the company. The purpose of this paper is to define and explain a selected business, its products and services by developing a mission statement. In addition to a vision for the business that demonstrates the company’s expected future (Combs & Ketchen, 1999). It will define the organizational values taking into consideration topics such as ethics, culture, and social responsibility, and how the company’s strategic direction is guided by its vision, mission, and values. Finally, this paper will evaluate how customer needs and competitive advantage are addressed by the selected organization (University of Phoenix, 2013). Selected Business The selected company is Rainbow Distributors. It is a general merchandise distribution company. The company will offer general merchandising items that are not found in the grocery section of a store. The company will offer a wide variety of products that include items such as candles, beauty products, plastic cutlery and tablecloths, batteries, and aluminum roasting...
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...Introduction Mission, vision, and value statements provide guideline theories to formulate an organization’s strategic plan. Organizations create their corporate, business, and tactical strategies and objectives. The given paper gives a detailed research on the mission and vision statements of Force Protected Structures and how these statements are helpful in making the business different and effective from its competitors. It will further highlight core values through the mission and vision statements. These values help in directing the strategies and hence enhance profitability, maintain competitive edge and attract stakeholders. Analysis The business plan involves developing a Force Protected Structures company for forward deployed United States, and Coalition Forces service members. This forward deployed based business will provide safety and save lives of Soldiers on the front lines by providing fortified Combat Outposts (COPs). The fortified structures will provide value added as Soldiers returning to their COPs will be able to rest and relax without worrying about incoming fires as they will be constructed to withstand the enemies most lethal weapon systems through a carefully thought out engineer and design plan. Mission Statement • Industry: Defense Operations • Product: Force Protected Structures • Service: Provide force protected structures in the form of Combat Outposts to forward deployed United States and Coalition Force Soldiers. • Customers: United...
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