Table of Contents
Introduction 3
Mission Statement 3
The Product 3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 4
SWOT Analysis 4
STRENGTHS 4
WEAKNESSES 5
OPPORTUNITIES 5
THREATS 6
MARKETING OBJECTIVES 6
Product Objective 6
Price Objective 7
Place Objective 7
Promotion Objective 7
MARKETING STRATEGIES 7
Product Strategies 7
Price Strategies 8
Place Strategy 8
Promotion Strategies 9
TACTICS AND ACTION PLAN 9
Product Action Plan 9
Price Action Plan 10
Place Action Plan 10
Promotion Action Plan 10
MONITORING PROCEDURES 11

Introduction
As a proactive, innovative leader in the electronics industry, Company G maintains its position as the brand recognized for excellence, reliability and high quality, and further expands its ever-growing market dominance with the addition of agricultural products. The Chix-Trax farm management software and cruelty-free chicken tracking device allows farmers to observe flock behavior, and adjust environment to better support production and flock health.
Mission Statement
“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”
The Product
The new Chix-Trax Chicken Management software and gentle, effective tracking band provides farmers with the solution to their flock management issues by using real-time satellite uplinks to collect and analyze data necessary to identify flock behavior patterns including feeding movements, egg production, breeding and brooding cycles, and interactions of flock members. Also included are modules to link to social media networks, allowing farmers to readily share pertinent information and to advertise their products, and optional live cam for farms requiring or desiring continual visual monitoring. The software works across multiple Windows and Apple operating systems