MKT 305 WK 8 QUIZ 7 CHAPTER 11 & 12
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MKT 305 WK 8 QUIZ 7 CHAPTER 11 & 12
MKT 305 WK 8 Quiz 7 Chapter 11,12 TRUE/FALSE 1. Situational influences are things that influence consumers that are independent of enduring consumer, brand, or product characteristics. 2. Situational influences change the desirability of consuming things but don’t change the value of these things. 3. Situational influences can be classified into one of two categories: utilitarian and hedonic. 4. The term situational factors is sometimes used to refer to situational characteristics related to time. 5. Time pressure is represented by an urgency to act based on some real or self-imposed deadline. 6. Consumers experiencing time pressure are less likely to rely on simple choice heuristics than are those in less tense situations. 7. Seasonality refers to regularly occurring conditions that vary with the time of year. 8. The challenge for those who sell seasonal products is to position the product more as an everyday option. 9. Periodical cycle refers to the rhythm of the human body that varies with the time of day. 10. Timing ad buys so that advertisements run primarily at times when customers will be most receptive to the message is called advertiming. MKT 305 WK 8 QUIZ 7 CHAPTER 11 & 12
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MKT 305 WK 8 QUIZ 7 CHAPTER 11 & 12
MKT 305 WK 8 Quiz 7 Chapter 11,12 TRUE/FALSE 1. Situational influences are things that influence consumers that are independent of enduring consumer, brand, or product characteristics. 2. Situational influences change the desirability of consuming things but don’t change the value of these things. 3. Situational influences can be classified into one of two categories: utilitarian and hedonic. 4. The term situational factors is sometimes used to refer to situational characteristics related to time. 5. Time pressure is represented by an urgency to act based on some real or self-imposed deadline. 6. Consumers experiencing time pressure are less likely to rely on simple choice heuristics than are those in less tense situations. 7. Seasonality refers to regularly occurring conditions that vary with the time of year. 8. The challenge for those who sell seasonal products is to position the product more as an everyday option. 9. Periodical cycle refers to the rhythm of the human body that varies with the time of day. 10. Timing ad buys so that advertisements run primarily at times when customers will be most receptive to the message is called advertiming.

MKT 305 WK 8 QUIZ 7 CHAPTER 11 & 12
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MKT 305 WK 8 QUIZ 7 CHAPTER 11 & 12
MKT 305 WK 8 Quiz 7 Chapter 11,12 TRUE/FALSE 1. Situational influences are things that influence consumers that are independent of enduring consumer, brand, or product characteristics. 2. Situational influences change the desirability of consuming things but don’t change the value of these things. 3. Situational influences can be classified into one of two categories: utilitarian and hedonic. 4. The term situational factors is sometimes used to refer to situational characteristics related to time. 5. Time pressure is represented by an urgency to act based on some real or self-imposed deadline. 6. Consumers experiencing time pressure are less likely to rely on simple choice heuristics than are those in less tense situations. 7. Seasonality refers to regularly occurring conditions that vary with the time of year. 8. The challenge for those who sell seasonal products is to position the product more as an everyday option. 9. Periodical cycle refers to the rhythm of the human body that varies with the time of day. 10. Timing ad buys so that advertisements run primarily at times when customers will be most receptive to the message is called advertiming.