MKT 310 WK 9 QUIZ 7 CHAPTER 15 & 16
To purchase this visit here: http://www.activitymode.com/product/mkt-310-wk-9-quiz-7-chapter-15-16/ Contact us at:
SUPPORT@ACTIVITYMODE.COM
MKT 310 WK 9 QUIZ 7 CHAPTER 15 & 16
MKT 310 WK 9 Quiz 7 Chapter 15,16 1) A retailer can most effectively track consumer purchases through ________.
A) a consumer loyalty program
B) panel data
C) want slips
D) want books
2) A want book or want slip is used to record ________.
A) budget requests by store operations personnel
B) vendors that are preferred by retail personnel
C) budget requests for capital equipment
D) customer requests for merchandise that is either out of stock or unstocked
3) Customer requests for unstocked or out-of-stock merchandise are recorded in a(n) ________.
A) generic product file
B) OCR-A system
C) UPC system
D) want book or want slip
4) Which of the following is not a merchandise source?
A) resident buying office
B) company-owned
C) outside, regularly used supplier
D) outside, new supplier
5) A deduction from a bill made by a retailer due to such infractions as late shipping or improper labeling is called a ________.
A) penalty
B) liquidated damage
C) chargeback
D) holdback
6) A purchaser of fine antiques is most likely to evaluate merchandise through ________.
A) description
B) sampling
C) inspection
D) testing by an independent agency
7) An example of items which should be evaluated by a retailer by inspection are ________.
A) college textbooks
B) antique furniture
C) color televisions
D) file cabinets
8) Description buying is most appropriate for ________.
A) breakable, perishable, or expensive items
B) standardized, nonbreakable, and nonperishable merchandise
C) jewelry and art works
D) nonstandardized, breakable, and perishable merchandise
9) A new or special order usually results in a ________.
A) negotiated