Mkt/421

Mkt/421

Write a 700- to 1,050-word paper in which you define marketing.
Include in your paper your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your explanation. Properly cite sources used in the paper.
Format your paper consistent with APA guideline
DEFINITION OF MARKETING

By know this .com

Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer.

Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals." American Marketing Association.

My personal definition

Marketing is a set of activities, which will satisfy the objectives of both the organizations its stakeholders including customer. 

Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individuals and organizational goals. (www.wikipedia.com)

There are two major aspects of marketing which is the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers (base management).

The four general sets of activities are:

1st Products- Products management aspect of marketing deals with the specifications of the actual good or services, and how it relates to the end-user's needs and wants.

2nd Pricing- setting a price for a product, including discounts.

3rd Promotion- Advertising, sales, promotion, publicity and personal selling, and refers to the various methods of promoting the product, brand or company.

4th Placement (distribution) - How the product gets to the customer(example-point...

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