Complete the Final Examination (50 questions in True/False, Multiple Choice, and Multiple Select format). Multiple Choice and Multiple Select Questions
-----------------------------------------------
MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper (UOP Course)
For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 3 Times, Rating: A
Write a 700- to 1,050-word paper in which you describe the purpose and value of integrated marketing. (2 points)
In your paper, investigate an existing company and determine if the company has an integrated marketing campaign for one of the products or services they sell. Address the following in your paper:
If the company has an integrated marketing plan, briefly describe it. What value does the IMC plan add? (6 points)
-----------------------------------------------
MKT 498 Week 2 Individual Assignment Marketing Analysis Tools Table (UOP Course)
For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 4 Times, Rating: A
Complete the Marketing Analysis Tools Table which is posted in the Course Materials Forum. This table lists the various tools that are used by marketers to analyze product positioning, competitive
