...Course, BIS 155 Complete Class, BIS 155 Entire Course, BIS 155 Entire Class, Strayer BIS 155 , BIS 155 LAW , BIS 155 All Assignments, BIS 155 All Dqs, BIS 155 ExerCises, BIS 155 Final, BIS 155 Week 1, BIS 155 Week 2, BIS 155 Week 3, BIS 155 Week 4, BIS 155 Week 5, BIS 155 Week 1-5, BIS 155 mcqs, BIS 155 , BIS 155 DeVry, BOSP 434 Complete Course, BOSP 434 Complete Class, BOSP 434 Entire Course, BOSP 434 Entire Class, Strayer BOSP 434 , BOSP/434 , BOSP 434 All Assignments, BOSP 434 All Dqs, BOSP 434 ExerCises, BOSP 434 Final, BOSP 434 Week 1, BOSP 434 Week 2, BOSP 434 Week 3, BOSP 434 Week 4, BOSP 434 Week 5, BOSP 434 Week 1-5, BOSP 434 mcqs, BOSP 434 , BOSP 434 DeVry, BUS 100 Complete Course, BUS 100 Complete Class, BUS 100 Entire Course, BUS 100 Entire Class, BUS 100 , BUS 100 New Course, BUS 100 All Assignments, BUS 100 All Dqs, BUS 100 ExerCises, BUS 100 Final, BUS 100 Week 1, BUS 100 Week 2, BUS 100 Week 3, BUS 100 Week 4, BUS 100 Week 5, BUS 100 Week 1-5, BUS 100 , BUS 100 , BUS 100 Strayer, BUS 475 Complete Course, BUS 475 Complete Class, BUS 475 Entire Course BUS 475 Entire Class, Strayer BUS 475 , BUS 475 New Course, BUS 475 All Assignments, BUS 475 All Dqs, BUS 475 ExerCises, BUS 475 Final, BUS 475 Week 1, BUS 475 Week 2, BUS 475 Week 3, BUS 475 Week 4, BUS 475 Week 5, BUS 475 Week 1-5, BUS 475 mcqs, BUS 475 , BUS 475 Strayer, BUSN 319 Complete Course, BUSN...
Words: 1473 - Pages: 6
...http://homeworktimes.com/downloads/acc-202-complete-course-acc-202-entire-course/ http://homeworktimes.com/downloads/acc-206-entire-course-new/ http://homeworktimes.com/downloads/acc-206-new-week-1-assignment-chapter-one-problems/ http://homeworktimes.com/downloads/acc-206-new-week-2-assignment-chapter-two-three-problems/ http://homeworktimes.com/downloads/acc-206-new-week-2-journal-institute-management-accounting/ http://homeworktimes.com/downloads/acc-206-new-week-3-assignment-chapter-four-five-problems/ http://homeworktimes.com/downloads/acc-206-new-week-3-journal-hershey-company/ http://homeworktimes.com/downloads/acc-206-new-week-4-assignment-chapter-six-seven-problems/ http://homeworktimes.com/downloads/acc-206-new-week-5-assignment-chapter-eight-problems/ http://homeworktimes.com/downloads/acc-206-new-week-5-assignment-final-paper/ http://homeworktimes.com/downloads/acc-212-financial-accounting/ http://homeworktimes.com/downloads/acc-250-complete-course-acc-205-entire-course/ http://homeworktimes.com/downloads/acc-290-complete-course-acc-290-entire-course/ http://homeworktimes.com/downloads/acc-291-complete-course-acc-290-entire-course/ http://homeworktimes.com/downloads/acc-340-entire-course-acc-340-complete-course/ http://homeworktimes.com/downloads/acc-400-complete-course-acc-400-entire-course/ http://homeworktimes.com/downloads/acc-407-entire-course/ http://homeworktimes.com/downloads/acc-455-complete-course/ http://homeworktimes.com/downl...
Words: 3197 - Pages: 13
...International American University Department of Business The University Catalog and Student Handbook supplement this syllabus and are available through IAU Online as a digital soft copy. Please make sure that you review the University Catalog and Student Handbook so that you can be successful in this course. 4201 Wilshire Blvd., Suite #610 ♦ Los Angeles, CA 90010, CA, U.S.A. ♦ T: (323) 938-4428 ♦ F: (323) 938-4-4429 ♦ E: www.iau.la MKT 500C Marketing Management Syllabus Instructor Name: Instructor Phone: Instructor Email: Campus / Room: Mode: COURSE DETAILS Christopher Lloyd, MBA (310) 594-1023 clloyd@iau.la Main Campus – B Hybrid Term/Year: Days: Time: Start: End: Fall S2, 2015 Wednesdays 6:00pm - 10:00pm October 26, 2015 December 18, 2015 Christopher Lloyd earned his MBA with a concentration in Information Systems from California State University Long Beach in 2012. Professor Lloyd teaches as an adjunct professor for courses in management, marketing, business, information systems management, and computer information systems for undergraduate and graduate level courses. His responsibilities include teaching and mentoring undergraduate and graduate students, and attending conferences and symposiums addressing strategic management, digital marketing, and search engine optimization. Professor Lloyd's "learning through application" approach earns him high praise from his students. His genuine interest in their career advancement ...
Words: 9115 - Pages: 37
...Course Syllabus MKT 6336-0I1 Jindal School of Management The University of Texas at Dallas | Course Info | Tech Requirements | Access & Navigation | Communications | Resources | | Assessments | Academic Calendar | Scholastic Honesty | Course Evaluation | UTD Policies | Course Information Course Course Number/Section Course Title Term MKT 6336.0I1 Pricing Spring 2014 (January 13 – May 12) Professor Contact Information Professor Ram Rao Office Phone 972-883-2580 Email Address rrao@utdallas.edu Office Location SM 3.701 Teaching Assistant Office Email Address Administrative Assistant Office Phone Email Address Mohammad Zia McDermott 1.406N Mohammad.Zia1@utdallas.edu Andrea Hapeman SM 3.704 972-883-4743 andrea.hapeman@utdallas.edu Course Pre-requisites, Co-requisites, and/or Other Restrictions MKT 6301 or equivalent Course Description Pricing is the way a firm produces revenues from the value created by its product offerings. Much of marketing involves activities that are costly for the firm, while revenue generation depends on pricing that is sustainable and profitable. Students in this course will learn both the principles that can guide pricing and the practical considerations that make pricing a challenge. Sustainable and profitable pricing stands on three legs: costs, competition and consumer value. Some managers focus too much on costs, while others focus too much on competition. Decisions made in this way are typically not good. As we will see in this course, a manager...
Words: 3003 - Pages: 13
...Assignment #1 – Market Segmentation and Product Positioning Marketing Management MKT 500 Assignment #1 – Market Segmentation and Product Positioning The Product: Unique jewelry designs The jewelry I design is made from genuine stones, pearls and crystals. The plan is to make it into an e-business. I also do custom jewelry. Sometimes it is difficult to find exactly what you want and visiting store after store hoping to find what you want feels tiring. Sometimes you find what you want but it’s made of fake stone and cheap material and it does not match your style. Custom design takes a little time, but it's worth it to get exactly what you want. Famous-name designer items can be extremely expensive and are easily copied. The same jewelry which is from a famous name designer can look exactly the same as the counterfeit but the price could be less than one-tenth of the original price. Famous-name designer items are not unique. They are mass produced and are worn by so many women. It does not make me feel unique. I would rather wear something that creates queries like “Where did you get this from?”, ”Who is the designer?”, “how much does it cost?” Actresses or pop stars set the trend for women. But usually it’s the younger generation who wants to ware a brand-named jewelry. And they don’t mind so much if it’s a counterfeit or fake; as long as it looks like what the pop star wore. Nowadays the market is full of fake jewelry usually mass produced in China. ...
Words: 703 - Pages: 3
...Assignment 3: Branding, Pricing, and Distribution Earl Mitchell Dr. Duane Scott Lithonia Campus MKT 500- Marketing Management August 01, 2013 Strayer University SWOT Analysis SWOT Analysis STRENGTHS | WEAKNESSES | * The State Farm Reputable Brand Recognition. * The Quality and Credibility of State Farm Products and Services Offerings. * The Agency Location. * Ability to build and maintain long term relationship. * Strong leadership skills, with the ability to coach, train, and motivate to achieve the desired results. * Coachable and have the ability to take criticism as an opportunity to learn. | * New Agent to the Industry. * Building Name and Recognition. * Slightly above average unemployment rate. * Competitive Insurance and Financial Service Marketplace. * New Staff development and defining my expectations for performance as sales professionals. * Competing with other established State Farm Agents in the area. | OPPORTUNITIES | THREATS | Increase Population Growth. * Education of all full product offerings. * Above Average Median Income. * Economy causing clients to look at their overall financial health. * Everyday interaction as opportunity to grow business, my Networking. * Support of State Farm Sales Leaders. | * Auto & Fire: Nationwide, Allstate, Farmers, Geico, Progressive Life: New York Life, MetLife. Nationwide Life Health: Aetna, Blue Cross & Blue Shield * Banking Products:...
Words: 715 - Pages: 3
...Applied Corporate Finance | | | Submitted to: Mr.Asif MalikSubmitted by: Sana AmjadRoll no. 12L-5284MBA | | | | Department of management sciences | | The purpose of this assignment is to solve and study IPO in detail and provide the necessary solutions to it. Internet has been also used with referencing to seek out the solutions. Table of Contents Content | Page no: | Question A | 4 | Question B | 5 | Question C | 10 | Question D | 12 | References | | Question A: The IPO process is characterized by information asymmetries. Explain how these asymmetries may be reduced through the book-building process. IPO (initial public offering):- The first sale of stock by a private company to the public. IPOs are often issued by smaller, younger companies seeking the capital to expand, but can also be done by large privately owned companies looking to become publicly traded.IPO process, are asymmetrically informed as managers and internal subjects posses private information about the firm's future prospects which may be not completely known to external investors. The process by which an underwriter attempts to determine at what price to offer an IPO based on demand from institutional investors...
Words: 4277 - Pages: 18
...ASSIGNMENT # 3: Pricing Strategy and Channel Distribution By Strayer University MKT 500 November 8, 2010 Abstract: The purpose of this paper is to discuss the Pricing & Distribution Channels of Baker’s Bed & Breakfast Inn. Unlike cookie cutter hotels, Bed & Breakfast Inns are unique and they provide there own characteristics, setting, and ambiance. At Baker’s Bed & Breakfast Inn we cater to our guest tastes and needs. Pricing Strategy: Owning and operating a Bed & Breakfast can provide both financial and personal rewards. In the United States Bed & Breakfast Inns are making a comeback, serving travelers who want a special personal home-like hospitality and a good breakfast to start the day. (Bed& Breakfast Inn Online, 2009) Baker’s Bed and Breakfast Inn take pride in providing our customer’s with a luxurious accommodations. Our prices for accommodation have been set at the higher end of the market as the client base is seen as in the mid to higher socioeconomic sector. Pricing scheme is based on a room rate per night, which includes breakfast. Prices for the weekends will be 10% higher than weekdays, and when guest stay three nights or more a discount o 15% will be applied to guest bills automatically. As there are not a high level of seasonality for guests coming to the region prices will be set at the same year round except for special events such as Easter, Thanksgiving, Christmas and New Years. At these special times a 10% surcharge will...
Words: 945 - Pages: 4
...Term Paper Process The term paper is not a single submission assignment. You have to follow a process and you will earn you grade through all the steps of the process: Conduct background research on your country of choice Write a Term Paper developed through a process of drafting & review: Submit a FIRST DRAFT of your paper Review the drafts of 3 (three) other students and apply the rubric to their drafts After review by 3 other students and the instructor/writing consultant you will receive feedback on your first draft from at least 4 individuals Submit a SECOND DRAFT of your paper After review by 3 other students and the instructor/writing consultant you will receive feedback on your first draft from at least 4 individuals Rework, improve and refine your paper and resubmit it for final grading. Term Paper Format The paper should be: At least 1, 500 (one thousand five hundred) and no more than 2,000 (two thousand) words. Use proper reference citation using formal APA or MLA style and Include a list of sources cited (bibliography). Paper Topic You will need to select a term paper topic from one of the following topics: Outsourcing and offshoring Foreign Direct Investment (FDI) The impact of trade on economic development Cross-cultural challenges in international business The prospects of continued globalization Other topics specifically approved by the instructor. Resources You are provided with several resources that will allow you to submit...
Words: 1007 - Pages: 5
...Assignment #5 – MKT 500 Marketing Management 1. Introduction The goal of this marketing plan is to outline the strategies, tactics, and programs that will make the sales goals for a planned discount internet café. Café Loco, unlike a typical cafe, provides a unique forum for communication and entertainment through the medium of the Internet. Café Loco is the answer to an increasing demand. The public wants a place to enjoy delicious coffee products, at discount prices; a place to socialize and share these experiences with friends and colleagues and access to methods of communication (internet, multi-purpose systems). Café Loco’s marketing team will perform due diligence and research the market leaders in the coffee house segment. Knowing as much as possible about the competition will provide the company with an understanding of its position in the marketplace. This will enable Café Loco to persuade the customer that it is better than the competition. Section 1 of this paper will be and introduction; Section 2 discusses the company’s competitors, and the strengths and weaknesses of each; Section 3 discusses how Café Loco plans to differentiate itself from the competition; Section 4 discusses the company’s intention to be a leader or follower within the industry; Section 5 assesses the macro-environment issues (legal, technological, social and economic) trends with which the business must contend with; Section 6 identifies the most significant...
Words: 996 - Pages: 4
...Grading Rubric and Example of Case Analysis for MGMT 430 Decision Making Assignment Grading & Feedback (helpful hints in italics) Student: ____________________________Assignment: ______________________________ Area Additional Comments – also see submitted analysis: Executive Summary – clear and concise on key issues and recommendations 5 Executive summary should make the key issues and the recommendations clear for the reader. No need to discuss processes or extraneous items. Industry Dynamics – identifies key issues about how the industry and key competitors operate to provide customer value and profitability 5 Identify how the industry actually operates – are there strategic groups within the industry, how do key competitors provide value to the customers, how do firms generate profits and are there any resources, capabilities or collaborators that are key to success. Performs an insightful Situation Analysis using at least 3 frameworks appropriately (appendix)– IDs key issue(s) 20 Frameworks include such tools/concepts as: Stakeholders Analysis, SWOT, Root Cause, 5 Forces, 5 C’s, Market Expansion grid, etc. The actual frameworks should be placed in the Appendix. Use numbers! Specifies Opportunities Available or Penalties if problem continues 5 Impact of situation or opportunities are clear& specific – magnitude is identified (answers “so what” Appreciation) use numbers whenever possible! Logical...
Words: 3797 - Pages: 16
...PD2 Assignment 3B Table of Contents 1. Introduction- 2 2. Project Definition 2 3. Project Objective 2-5 a. Operational b. Financial c. Marketing d. CSR 4. Stakeholders and Analysis 6 5. Legal and ethical Considerations 6-7 6. Project Schedule 7-9 7. Resources 10-11 8. Budget 11-15 9. Risk Management 15-16 10. References 16-17 1. Introduction Woolworths is one of the largest retailing companies in Australia. It deals with food and staples. Mr Grant O’Brien is the Managing Director of this company. It holds 190,000 employees across Australia and New Zealand. As it is one of the largest companies in Australia although it’s not a manufacturing industry, it’s indirectly impacting on the environment by producing CO2 through its operation by consumption of electricity and wastage product produced through its day to day operation. By taking this in mind, we decided to work under Woolworths and help it to reduce its carbon emission that is affecting the environment and community as a whole. Therefore, our project will be focused on reducing the impact of carbon emission that is emitted from the day to day operation of Woolworths. 2. Project definition Project “Hello Green” will be fully committed towards the green. Therefore this project will be taking substantial steps to address to today’s emission by reducing the energy uses, focusing on...
Words: 3456 - Pages: 14
...Faculty of Business, Economics & Accounting Department of Business Studies HELP Bachelor of Business (Hons) Year 1 HELP Bachelor of Management (Hons) Year 1 HELP Bachelor of Business Psychology (Hons) Year 1 INTERNAL SUBJECT DETAILS Semester 3, 2015 Subject: MKT 101 Principles of Marketing Subject Lecturer/Tutor: Ms Liew Huey Min Telephone: 03-2716 2000 Fax: 03-2095 7100 Email: liewhm@help.edu.my Consultation: By appointment PRE-REQUISITE(S) No pre-requisite is required. SYNOPSIS MKT101 has been designed to provide students with an introduction to the field of marketing. The subject focuses on the relationship between organisations and the consumer, expressed through the marketing mix. Essentially, studies are concentrated on the nature and behaviour of supplying organisations, nature and behaviour of the consumer and the various marketing mix elements (product, price, place, promotion) which are used by organisations to satisfy needs and wants of consumers. While the subject has a theoretical base, practical application of the marketing concepts to 'real world' situations via a specific project is an essential part of the subject. LEARNING OBJECTIVES Upon completion of this subject, students should be able to: Provide an understanding and appreciation of the areas of marketing principles including its theories, concepts and importance for businesses; Demonstrate knowledge of the broad range of marketing skills necessary...
Words: 5070 - Pages: 21
...Assignment #3 Pricing Strategy and Channel Distribution Marketing Management – MKT 500 February 15, 2012 Pricing Strategy and Channel Distribution Determine and discuss a pricing strategy (Skimming and Penetration). One of the four major elements of the marketing mix is price. Pricing is very important strategic element. The pricing strategies impinge on featuring products, channel decisions, and promotions. This strategy helps marketers set prices. (Pride, Hughes, & Kapoor, 2011) There are many ways to price a product. Two commonly known pricing strategies are skimming and penetration. Lavishness Hair Studio is likely to use one or both of them over a calculated period of time. Price skimming involves charging the highest price possible for a short time where a new, innovative, or much-improved product is launched onto a market. The objective with skimming is to “skim the cream” off customers who are willing to pay more to have the product sooner. Prices are usually lowered once demand falls. Penetration pricing is the opposite; it involves the setting of lower, rather than higher price for a new product. The seller wants to discourage competitors from entering the market by building a large market share quickly. The plan is to raise prices as soon as the introductory offer is over (Pride, Hughes, & Kapoor, 2011). Lavishness Hair Studio will use price penetration during the initial opening phase of the business. Penetration pricing is the strategy...
Words: 1302 - Pages: 6
...Assignment #3: Marketing Strategy for Services Aurora Morrison Marketing Management – MKT 500 Dr. Stephen R. Hiatt February 18, 2010 Marketing Strategy for Services Target Market(s) and Segment Determination. When considering the target market for a particular product or service, one should take into consideration market segmentation. Market segmentation’s process “is an intuitively appealing process” (Winer, 2007) that aids in finding segments of the market of interest for a firm’s product. Moreover, market segmentation guides, and helps develop products specifically for particular markets that are being targeted. (Winer, 2007) However, when describing the target market(s) for products and services a firm should first be aware of certain aspects of the marketing segments. For instance, what is the marketing segment size? Are there a significant number of customers for the product or service? Will there be significant sales revenue that will become a potential profit in the market segment? Thus, begging the question of: is the market segment even worth targeting? Other aspects must also be taken into consideration when aiming for a target market; such as, the targeted market’s growth rate. Here, marketing managers would certainly opt for a growing market...
Words: 1401 - Pages: 6
