Lou Malnati’s Pizza Radio Advertisement
Target Audience for the Advertisement: * Age: Children, teens and adults * Location: Greater Chicago land * Gender: Male * Income level: middle to high income * Marital or family status: single males and families * Interests: sports and food * Values: Old fashioned American family values * Need: Single males looking to enjoy a meal while watching sports with friends or alone and families that desire a comfortable, family-oriented environment for dine-in pizza.
Dialog:

I still remember the days when Pop and I used to go to Wrigleyville to watch the ballgames. I was always so excited to watch the Chicago Cubs but I was even more excited to go home to my Pop’s Famous Deep Dish Chicago Style Pizza.

Nothing has changed over the years, the cubs are still losing the world series and Lou Malanti’s is still the home of the best deep dish pizza, with California vine-ripened tomatoes for the perfect sweet and tangy taste, the fresh mozzarella cheese comes from the same small dairy that has supplied Lou Malnati’s for over 40 years and the family’s secret recipe for flaky, buttery crust has been passed down from generation to generation.

My wife Jane and I welcome you to join us at Lou Malnati’s, the Home of the homemade Chicago Style deep-dish pizza.

I still remember the days when Pop and I used to go to Wrigleyville to watch the ballgames. I was always so excited to watch the Chicago Cubs but I was even more excited to go home to my Pop’s Famous Deep Dish Chicago Style Pizza.

Nothing has changed over the years, the cubs are still losing the world series and Lou Malanti’s is still the home of the best deep dish pizza, with California vine-ripened tomatoes for the perfect sweet and tangy taste, the fresh mozzarella cheese comes from the same small dairy that has supplied Lou Malnati’s for over 40 years and the family’s secret recipe for flaky, buttery crust has been passed down from generation to generation.

My wife Jane and I welcome you to join us at Lou Malnati’s, the Home of the homemade Chicago Style deep-dish pizza.

Mr. Lou Malnati
(Old, light and gentle voice):

Elements of the advertisement: * Breakthrough Hook: Subverting by reminiscence of baseball and historic Chicago styled food created by Rudy Malnati. * Connection: Detailed description of Lou Malnati’s delectable Deep Dish Pizza. * Receiver accepts: Lou’s personal Invite on the behalf of the family to come join them for a meal.