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Mkt 552 Week 2

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Submitted By amadmarch22
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Marketing is an essential component for product proliferation and adoption across the targeted audience. There are many advantages of using the internet to market a product or service. In this paper I will discuss the a few advantages of utilizing the internet for marketing, Web developments, placement, merchandise and audience size, online customer service, payment, security, fulfillment, the infrastructures of e-Commerce, value propositions, online offerings and finally the resource system. The internet arena has become the new technological way of doing things these days. As the time goes on, more and more people are using the internet for multiple purposes. A few advantages of using the internet in marketing include using the internet to get to the targeted audience of the product quicker (Sheley, 2015), is more effective to provide the audience with the product meeting their needs and a cheaper investment in advertising for the company. Another key component to e-Commerce is the development of the website. The webpage is going to be the part that is going to tell the story of the product or services. The webpage could be simplistic displaying some verbiage or could be more advanced displaying pictures, forms, images or even links to click on to bring you to another part of the webpage. Amazon has a wide variety of product ranging from babies to children items, household items, auto and many more categories. The different categories range from an audience of very young looking to play educational games, or the teenage audience looking to play online games with friends or listening to music. The audience could even go beyond that and touch base with the older generation that is looking for something to entertain them. Amazon has a very user friendly website that anyone could figure out how to use. In the event a need arises to talk with a customer

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