Company G 3-Year Marketing Plan
Assessment Code: MKT-VZT
Student Name: xxx
Student ID:xxx
Date: 12/09/2014
Blend and Go
Blend and Go
Mentor Name: xxx

Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 7 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies 7 Product Strategies 8 Price Strategies 8 Place Strategies 8 Promotion Strategies 9 Tactics and Action Plan 9 Product Action Plan 9 Price Action Plan 9 Place Action Plan 10 Promotion Action Plan 10 Monitoring Procedures 10

Introduction Company G is a reputable electronics company that is well established. It has high research and development standards with extensive testing on products before release. Company G also boasts great relationships with suppliers and retailers. I am excited to announce the introduction of Company G’s first foray into the small electronics market with the Blend and Go, a revolutionary household blender that enables consumers to blend and go!
Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.”
The Product
Company G’s Blend and Go is a dynamic consumer blender that utilizes biodegradable disposable tumblers in replace of a traditional blender’s reusable tumbler. It has a circular base measuring 22 inches in diameter, has a 2 horsepower motor, 3 different interchangeable blade mechanisms. It comes with multiple sizing options on the tumblers. Each tumbler has the same circumference opening that attaches to the base but they differ