...537-5703 mba.csusb.edu MASTER OF BUSINESS ADMINISTRATION Requirements (48 units) The Master of Business Administration (M.B.A.) program provides postbaccalaureate students with a high-quality master-level education in the field of business administration. The program is designed to prepare promising students for positions of increasing responsibility and leadership through education in the broad scope of business and through in-depth knowledge in one or more specialized areas of business. The program is open to all qualified students, regardless of undergraduate major. Students who do not have a background in the area of business administration can obtain this required capability by completing designated prerequisite courses or through individual study with competency demonstrated through credit by examination or by demonstrated work experience. Admission to the M.B.A. Program In addition to the general requirements of the university, specific requirements for admission to classified graduate status are: 1. A bachelor's degree from an accredited college or university; 2. Submission of an acceptable Graduate Management Aptitude Test (GMAT) test score that meets the following conditions: a. Minimum GMAT score of 470, minimum 10% on GMAT Verbal Ability and Quantitative Ability percentile rankings; b. Minimum grade point average of 2.5, GPA is...
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...DEPARTMENT OF MARKETING COURSE OUTLINE SUMMER 2012 Course: MKTG 300, Principles of Marketing (10122) Meeting Time: Tuesday and Thursday 1:00pm - 4:45pm Meeting Room: Room 235, CBA Instructor: Dr. Praveen Soni Office: Room 355, CBA Phone: 985-4763 Office Hours: After Class e-mail: praveen.soni@csulb.edu (No junk mail, please) Course Objectives To provide business and non-business students with the basic knowledge of marketing, regardless of their area of specialization. To relate marketing concepts to real life business situations using numerous cases and various Internet activities. To develop students’ ability to understand marketing challenges, issues, and alternatives, and the ability to make recommendations. To inculcate an appreciation for the marketing activities typically performed by marketing professionals. Required Text Lamb, Charles W., Joseph F. Hair and Carl McDaniel (2013), Marketing, Twelfth Edition, South-Western Cengage Learning, Mason, Ohio. Course Grade Determination The course grade will be determined by weighting the components as shown below. Relative grading will be used to assign letter grades after all scores have been compiled. Test 1, 2, and 3 – 20% each Group Presentation – 15% Multicultural Retailing Field Project – 15% Individual Participation – 10% Tests 2 and 3 are non-comprehensive. Each student is responsible for bringing a SCANTRON 882 and a No. 2 pencil for the tests. To enhance...
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...Syllabus: Fall 2015 Course Number: MKTG 315-201 Course Title: New Product and Service Management Credit: 3 credits Class Days: MW 11:00-12:15 p.m. Instructor: Professor E. Yoon E-mail: eunsang_yoon@uml.edu Office: Pasteur 308 Phone: (978) 934-2814 Office Hours: MW 1:00-3:00 p.m. and also by appointment CATALOG DESCRIPTION This course focuses on the process of new product and service development and marketing. Emphasis is given on market opportunity identification, R&D-marketing interface, business model development, market potential estimation, and market entry timing. Preference: Marketing concentrators. Group Project: A product development and marketing plan. Career relevance: Developing and marketing new product or service. PREREQUSITES: MKTG 201: Marketing Principles and MSB filter courses. MSB 300/400 level courses are restricted to the MSB students who have completed the filter courses. COURSE OBJECTIVES This course is designed to familiarize students with the principles and practices in the conceptualization, design, testing, forecasting, and launching of new products and services. Course objectives include comprehension and application of: 1. Strategic elements of new product development 2. Concept generation, evaluation, testing, and screening 3. Product protocol, design, development, and sales forecasting 4. Teamwork, product use testing, and market-entry strategy, and ...
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...IHOP U—Captive Audience Team Rooty, Tooty, Fresh, ‘n’ Fruity® and JM Umberto Poddigue Lior Lewensztain Alex Whitt Ryan Gregston J.M. Shin IHOP—Universities MKTG 615.11 4/14/10 Pepperdine University 2 Table of Contents Executive Summary Team Members Captive Audience Analysis Situation Analysis On the nature of Captivity Static Captivity Dynamic Captivity The Focus Industry Analysis Market Drivers Price Importance of Breakfast Commute Time Market Trends Market Size and Growth Implications Customer Analysis 6 7 8 8 9 9 9 9 10 10 10 10 10 10 11 12 13 IHOP—Universities MKTG 615.11 4/14/10 Pepperdine University 3 The Aramark Survey Demographic Trend The 18-24 Year Old Paradox Alcohol Market Demographics/Geographics Local Market Variants Attitudes and Behaviors Market Behaviors Market Needs Market Segmentation Competitive Analysis Implications SWOT Analysis Financial Objectives Marketing Strategies Target Markets On Campus Locations Mobile Trucks Why Mobile Catering? Positioning Marketing Mix Product 13 13 13 13 14 14 14 15 16 16 17 17 18 19 19 19 19 19 19 20 20 20 IHOP—Universities MKTG 615.11 4/14/10 Pepperdine University 4 Service Strategy Costs Pricing Strategy Promotional Strategy Distribution Financials On Campus Locations Mobile Food Trucks Sales Forecast Implementation Personalization at On Campus Locations 24/7...
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...Transforming Lives Communities The Nation …One Student at a Time Disclaimer Academic programmes, requirements, courses, tuition, and fee schedules listed in this catalogue are subject to change at any time at the discretion of the Management and Board of Trustees of the College of Science, Technology and Applied Arts of Trinidad and Tobago (COSTAATT). The COSTAATT Catalogue is the authoritative source for information on the College’s policies, programmes and services. Programme information in this catalogue is effective from September 2010. Students who commenced studies at the College prior to this date, are to be guided by programme requirements as stipulated by the relevant department. Updates on the schedule of classes and changes in academic policies, degree requirements, fees, new course offerings, and other information will be issued by the Office of the Registrar. Students are advised to consult with their departmental academic advisors at least once per semester, regarding their course of study. The policies, rules and regulations of the College are informed by the laws of the Republic of Trinidad and Tobago. iii Table of Contents PG 9 PG 9 PG 10 PG 11 PG 11 PG 12 PG 12 PG 13 PG 14 PG 14 PG 14 PG 14 PG 15 PG 17 PG 18 PG 20 PG 20 PG 20 PG 21 PG 22 PG 22 PG 22 PG 23 PG 23 PG 23 PG 23 PG 24 PG 24 PG 24 PG 24 PG 25 PG 25 PG 25 PG 26 PG 26 PG 26 PG 26 PG 26 PG 26 PG 27 PG 27 PG 27 PG 27 PG 27 PG 27 PG 28 PG 28 PG 28 PG 28 PG 28 PG 33 PG 37 Vision Mission President’s...
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...Anjannet Emanuel American Intercontinental University Unit 1 Individual Project MKTG 205-1205A-03 – Principles of Marketing Tuesday, November 13, 2012 Abstract Procter and Gamble has been in business since 1837, and some people purchase the product because it’s the things their parent’s and/or grandparent’s used. With a product line that includes toilet paper and dog food, it creates a wide range of consumers. Consumers still have a choice which creates competition between companies. But with such a vast line of products, and numerous commercials being aired on every channel, it’s hard for consumer not to be interested in at least one of the company’s products. Procter & Gamble Gain, Febreze, Tide, Downy, Duracell, Eukanuba, Charmin, and IAMS, are all part of the Procter and Gamble product line. With Procter and Gamble having so many products, the coupons found weekly in numerous Sunday newspapers, along with free trial samples being mailed directly to consumers, it’s hard to avoid owning or purchasing something that Procter and Gamble distributes. When the Gain product line was released, it became harder for consumers to avoid trying the product, and with the commercials, it made it easier for consumers to be willing to spend for the product. With all products, there is always an unforeseen problem, the economy, competitors, and social environmental forces that would affect the projected sales for Procter and Gamble. With the recent changes in the economy, households...
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...RIM Q3 Marketing Update 29th September 2010 Richard Jones & Melvin Tan Structure • Review of 5 Marketing Strategic Components & our approach • Q2 SEA launch review & learnings • Proposed Q3 plans • Summary Brightstar Confidential & Proprietary 2 Marketing Strategy Definitions: what we will influence Marketing Strategy Themes Customer Experience & POSM Trade Marketing & Training Definitions All material points of physical contact with endusers Activities that ensure our Vendor partners are connected with the our customers & end-users; TTL execution that drives sell-through All communications (print & on-line) with customers & end-users Mechanics to encourage end-user loyalty, increase spend & to drive sell-through Activities to provide technical and after-sales support to end-users. Includes delivery of CRM opportunities Online, PR & Digital Marketing Consumer Incentive Programmes Customer Care Marketing Strategy Components: what we deliver These Operational & Tactical mechanics are co-developed by Regional & Local Marketing teams. They are then implemented by Local teams, with Regional review Customer Experience & POSM Fixtures In-store Literature Store-in-a-store Dummy units Live units Live SIMs Design, manufacture & Design & production of ininstallation of fixtures store literature: consumer or (or a combo of the retail staff focused above) Design & delivery of store-in-store environments Sourcing dummy handsets for retail Sourcing SIM cards Sourcing live for live...
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...9-606-042 REV: MAY 3, 2006 FRANCESCA GINO GARY PISANO Teradyne Corporation: The Jaguar Project Jack O’Brien looked at the clock in his car; it was 7:38 a.m. and he knew he would need some luck to get to his 8:00 a.m. meeting at Teradyne’s Harrison Avenue headquarters on time. Traffic on Boston’s Central artery choked amidst the lingering construction from the interminable “Big Dig.” O’Brien was looking forward to today’s meeting with Teradyne senior executives to reflect on the lessons learned from the Jaguar project, which O’Brien had led for more than three years. The project had been one of the most important efforts in Teradyne’s 45-year-history. It had set out to create an entirely new semiconductor test-system platform. The resulting Ultra Flex system, designed to be flexible enough to allow customers to test a full range of semiconductor devices, was critical to the success of Teradyne’s new competitive strategy. The Jaguar project had marked a culmination of sorts in Teradyne’s eight-year effort to improve its product development process. The Jaguar team had used a number of project management practices, including intensive up-front project planning, formalized tools for tracking project progress, and a more structured development process. Most aspects of the Jaguar project went exceedingly well. All of the major hardware, for instance, had been developed in record time, and with minimal deviation from the plan. The product had met the vast majority of its target specifications...
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...| | | |Equivalent Modules Master List |Equivalent courses offered at Aalto University, School Of Economics. | | | | | |Courses offered are subject to changes. | | |Updated information on the courses will be sent to successful candidates by Aalto | | |University, School Of Economics. | | | | | |*The same course can be transferred only as 1 course. | |First Level Modules | | |ACC1006 Accounting Information Systems |International...
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...BENGAL PETROCHEM & SYNTHETIC TEXTILES LTD 01. EXECUTIVE SUMMARY Name of the Project : BENGAL PETROCHEM & SYNTHETIC TEXTILES LIMITED. Legal Status of the Projects: The proposed project is under Bengal Petrochem & Synthetic Textiles Limited, a private limited company incorporated under the companies Act 1994 vides registration no. C91112/11 dated 10th March 2011 with authorized capital of BDT 1000,000,000 divided into 10,000,000 ordinary shares of BDT 100 each. Location: Registered Office: Bengal House, 75, Gulshan Avenue, Dhaka-1212 Factory : Plot # 295 – 298, DEPZ Extension Area, Savar. Name and Shareholdings of Sponsors’ Directors: Status in the Proposed Company Chairman 80% Bangladeshi Bangladeshi Bangladeshi Bangladeshi Bangladeshi Bangladeshi Managing Director Director Director Director Director Director 4% 4% 3% 3% 3% 3% Name Bengal Windsor Thermoplastics Ltd (Represented by Chairman Mr. Morshed Alam) Mr. Jashim Uddin Nationality Extend of Share Holding Bangladeshi Mrs. Bilkis Nahar Mr. Humayun Kabir Mr. Firoz Alam Mr. Shamsul Alam Mr. Saiful Alam Corporate Set up: Public Limited Company Type of Project: Garments accessories manufacturer and exporter. Activities of the Project: Bengal Petrochem & Synthetic Textiles Limited has been manufacturing and exporting different types of Garments Hanger. Bengal Petrochem & Synthetic Textiles Limited has an installed capacity to produce 4.5 lac pcs of Plastic Apparel hangers a day an extensive line of A sister...
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...Kevin Huong Prof. Erickson MKTG 10300 May 4, 2012 Porsche Analysis Paper Porsche is success in the automobile sector and its involvement in VW. Porsche is by far the largest sports car maker in the world. In recent years it enjoyed the highest profit margin in the industry, thus enabled it to acquire the giant Volkswagen group. However, the global financial collapse ruined its takeover plan, eventually resulted in counter takeover by Volkswagen. Porsche Automobil Holding SE was founded on June 26, 2007 at the extraordinary general meeting of Porsche AG, with a unanimous vote of the shareholders. At the time, the objective was to spin off the operative automobil business as a wholly owned subsidiary and to create the holding company as a business unit responsible for managing equity investments. Share holders of the Dr. Ing. h.c. F. Porsche AG voted unanimously in favor of the operating activities of Porsche AG becoming the responsibility of a hundred percent subsidiary in accordance with the provisions of the Transformation Act, of adopting a controlling and profit transfer agreement between the holding company and the operating subsidiary, and also of transforming the holding company into a European Company, a so-called Societas Europaea (SE). The name “Porsche Automobil Holding” was also unanimously approved. The company’s headquarters is located in Stuttgart. Porsche is a well-known European automobil industry that has been for over 60 years, and is a holding company...
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...faculty and mentor for organisational study) OCTOBER 2011 DECLARATION I hereby declare that the dissertation entitled ‘Organization Study at EASTERN CONDIMENTS PVT LTD, KERALA’ submitted to INSTITUTE OF MANAGEMENT AND TECHNOLOGY in partial fulfillment of the requirement for the award of the degree of M.B.A (Master of Business Administration), is a record of original work done by me under the supervision and guidance of Ms.ANN,HR officer , and the project work has not formed the basis for the award for any degree or other similar title to candidate of any university. Place: PUNNAPRA Date:27/10/2011 ACKNOWLEDGEMENT I am deeply indebted to EASTERN CONDIMENTS PVT LTD, for giving me this opportunity to complete my project work in their esteemed organization. I express my gratitude to MR JOHN HR MANAGER for granting me permission to complete my project work at EASTERN CONDIMENTS PVT LTD I am extremely grateful to Ms.ANN,PROJECT GUIDE, for all her guidance, assistance and support. CHAPTER 1 INTRODUCTION INTRODUCTION An organization refers to a social arrangement that pursues collective goals, controls its own performance, and has a boundary separating it from its environment. Management is interested in organization mainly from an instrumental point of view. For a company, organization...
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...REGENT UNIVERSITY COLLEGE OF ARTS & SCIENCES UNDERGRADUATE CATALOG 2013-2014 (Fall 2013-Summer 2014) Regent University 1000 Regent University Drive Virginia Beach, VA 23464-9800 800.373.5504 admissions@regent.edu www.regent.edu PREFACE Regional Accreditation Regent University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associates, baccalaureate, masters, and doctorate degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404-679-4500 for questions about the accreditation of Regent University. National and State Accreditation Regent University’s undergraduate school is accredited or certified by the following bodies: Council for Higher Education Accreditation (CHEA) (www.chea.org/) The Teacher Education Accreditation Council (TEAC) The Regent University School of Education's educational leadership and teacher preparation programs and the College of Arts & Sciences interdisciplinary studies program, which are designed to prepare competent, caring, and qualified professional educators are accredited by the Teacher Education Accreditation Council for a period of seven years, from January 9, 2009 to January 9, 2016. This accreditation certifies that the educational leadership, teacher preparation and interdisciplinary studies programs have provided evidence that they adhere to TEAC's quality principles. Teacher Educational Accreditation Council, One Dupont Circle, Suite...
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...A Project Report On “Study On Customer Satisfaction In Business To Business Selling Relationship’’ Submitted To: Submitted By: Dr. P. Sridharan Ayan Naskar Associate Prof. & H.O.D. Roll no: 14382008 Pondicherry University MBA-International Business In Partial Fulfilment of Award of MBA-International Business Pondicherry University DECLARATION I, Ayan Naskar student of MBA-International Business from Pondicherry University hereby declare that I have completed my project on “Study on customer satisfaction in business to business selling relationship” as part of the course requirement. I further declare that the information presented in this project is true and original to the best of my knowledge. Date: 18.06.2015 Name:- Ayan Naskar Place: Kumardhubi, Jharkhand Reg. No: - 14382008 CONTENTS CONTENT | Page No | ACKNOWLEDGEMENT | 4 | CHAPTER 1 : Introduction | 5-8 | CHAPTER 2 : Profile of the organisation | 9-38 | CHAPTER 3 : Research Design and Methodology | 39-40 | CHAPTER 4 : Data presentation , Analysis...
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...SEVENTH EDITION PROJECT MANAGEMENT A Managerial Approach SEVENTH EDITION PROJECT MANAGEMENT A Managerial Approach Jack R. Meredith Broyhill Distinguished Scholar and Chair in Operations Wake Forest University Samuel J. Mantel, Jr. Joseph S. Stern Professor Emeritus of Operations Management University of Cincinnati John Wiley & Sons, Inc. DeDication To Avery and Mitchell, from “papajack.” J. R. M. To Maggie and Patty for their help, support, and affection. S. J. M. VICE PRESIDENT & EXECUTIVE PUBLISHER Don Fowley EXECUTIVE EDITOR Beth Golub ASSOCIATE EDITOR Jen Devine MARKETING MANAGER Carly DeCandia DESIGN DIRECTOR Harry Nolan SENIOR DESIGNER Kevin Murphy SENIOR PRODUCTION EDITOR Patricia McFadden SENIOR MEDIA EDITOR Lauren Sapira PRODUCTION MANAGEMENT SERVICES Ingrao Associates This book was set in by GGS Book Services PMG and printed and bound by RRD/Willard. The cover was printed by RRD/Willard. This book is printed on acid free paper. Copyright © 2009 John Wiley & Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc...
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