Chap 8 EE
1. Is marketing tobacco products to younger consumers unethical?
a. It is unethical to market tobacco products to younger consumers that are under the legal age to purchase their products. The Marlboro Man worked for when cowboys was relevant and cool so that worked because everyone wanted to be a cowboy but it was still unethical then and Joe Camel worked as well because they made him look cool during the time the ads were running but they were unethical also.
2. Many are beginning to argue that fast-food companies, such as McDonald's and Burger King, are knowingly marketing unhealthy food to consumers. Is it unethical for fast-food companies to market kids' meals to children?
a. Its not unethical because kids are a part of the market, they actually have their own market designated just for kids with companies such as McDonald’s and Burger King. It up to the parents to say whether they want their children eating fast food meals or not, also these restaurants also have healthy foods it’s by choice by the consumers that choose to buy the unhealthy foods.
3. What does the AMA Statement of Ethics have to say about marketing unhealthy or harmful products to consumers, particularly children and young adults? Go to the AMA Web site at www.marketingpower.com to review the statement of ethics (www.marketing-power.com/AboutAMA/Pages/StatementofEthics.aspx). Write a brief paragraph summarizing where the AMA stands on this important issue.
a. From the Statement of ethics only thing I can see that speaks on marketing unhealthy foods is in the responsibility section “Recognize our special commitments to vulnerable market segments such as children, seniors, the economically impoverished, market illiterates and others who may be substantially disadvantaged” or “Strive to serve the needs of