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Mktg 47

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Submitted By sergiodelolmo
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Case 1:

Rani Pharmaceuticals should deny the request from the other company to use their contacts. Not only is it an invasion of their clients privacy, but it also would cause Rani Pharmaceuticals to lose loyal clients. In this situation Rani Pharmaceuticals need to decide whether or not that want to practice postconventional morality or preconventional morality.

Post conventional morality represents a more mature outlook on business. Businessmen in this level of morality will be more focused on the long term effects and focus more on how they see themselves not how others will view them. In this situation I believe Rani Pharmaceuticals should ask themselves, “ Even if it will increase sales , and follows the law, is it a right decision for me and my company personally? Will it hurt me later on, or will it better my company in the long run”. This outlook is focused more on the cause and effects of decisions, with taking into account future possibilities. Preconventional morality focuses more on selfish and self centered decisions. They do not take into account how their decisions will affect the company’s future, instead they focus on how they can benefit now. In this situation it would be in the pharmaceuticals best interest to apply the postconventional practice.

In the AMA statement of ethics it is clear that under the fairness tab, that companies should uphold and respect the privacy of their customers and reject manipulations and sale tactics that would harm the relationship between the company and the consumer ‘s trust. In Rani’s pharmaceuticals situation by giving their customers information to the other company the would not only break and ethical and moral norm, but they would also be going against the statement of ethics.

Case 2:

To outline a SWOT analysis, we need to review the company’s, strengths, weaknesses, opportunities, and

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